How to Maximise Your Media ROI throughout the Customer Lifecycle
Marketers are accountable for developing campaigns and strategies that build awareness, drive acquisition and maximise revenue. In order to optimise marketing efficacy and maximise business impact, marketers need a solution that connects disparate marketing and sales data to help them understand Marketing Effectiveness at all stages of the customer lifecycle.
Watch our webinar to learn how marketers utilize Datorama to:
- Join together your various media channels to measure brand awareness across campaigns.
- Connect media performance to website analytics, closing the loop on what media drives actual conversions and success.
- Leverage owned channels for cross-sell and up-sell to maximise customer value.
Dan Scodellaro | Technical Product Marketing Manager | Datorama, A Salesforce Company