Transform B2B Commerce with Personalised Digital Experiences
B2B Commerce is evolving at the speed of business, with buyers expecting to order and reorder when and where they want, not being thwarted by process and delays. They expect more than simple access to a digital portal. Companies that make B2B purchasing fast, seamless, and personalised for those buyers are rewarded with growth and loyalty.
Those B2B expectations mirror those of B2C customers, with 82%* of business buyers wanting the same experience as when buying for themselves. However, only 27%* of business buyers say companies meet their standards for an overall experience. It's crucial that consumer goods companies address this gap to stay competitive.
Join us for a webinar where we'll show you how to:
- Make digital B2B purchasing and reordering seamless
- Build richer, seamless brand experiences at scale
- Drive greater channel partner collaboration with faster, smarter service
- Leverage artificial intelligence to fuel personalised engagement
*Source: State of the Connected Customer Report, Salesforce 2018
1) Brad Austin |Account Executive Commerce Cloud| Salesforce
2) Alexander Boyall| Lead Solution Engineer, Commerce Cloud | Salesforce