Moments Made by Marketing - How to build customer trust during volatile times with OFX
Marketing during the pandemic has not been easy. How do you communicate effectively to diverse customers with tailored messages, at the perfect time, when there is so much fear, uncertainty and doubt? If you can do that well, you will empower your customers and build trust in your brand.
Join us as we talk with Bridie Smith, Global Head of Customer Relationship Marketing at global money transfers company, OFX, about how she is managing these challenges. OFX is right in the middle of an incredibly volatile regulatory environment while simultaneously trying to target a whole new audience – the small and medium businesses of several different countries.
With more and more companies trying to market to an international audience, Bridie's expertise is invaluable. Don’t miss the webinar as she discusses:
- Taking international customers through their various customer journeys.
- How OFX streamlined its marketing to maximise ROI.
- Tips on marketing discipline and how to hone in on key opportunities.
Bridie Smith | Global Head of Customer Relationship Marketing | OFX
Andrew Ward | Director, Buyer Marketing | Salesforce