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Moments Made by Marketing - How to create personalised marketing

How do you turn a wealth of customer data into innovative, personalised marketing that fosters stronger relationships with clientele?

Join us as we talk with Robert Lopez, Brand and Digital Innovation Manager at Norths Collective, a membership-based organisation with venues across NSW.

Norths Collective has used its data to transform old-fashioned news blasts into modern storytelling personalised to long-term members, senior patrons, young mothers and more.

During COVID, with restrictions on hospitality venues changing many times, tailored communications have been very powerful.

Don’t miss the webinar as Robert discusses:

  • Personalising customer journeys
  • Sensitively communicating change
  • Getting numerous stakeholders, partner organisations and systems operating smoothly on a single marketing platform
  • Taking community-based marketing to the next level


Robert Lopez | Brand and Digital Innovation Manager| Norths Collective

Tina Rozul | Director, Product Marketing | Salesforce


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