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State of Sales and Industrial Marketing 2021: Putting industry 4.0 into practice 2 nd edition

Deakin University surveyed over 130 Manufacturing leaders across Australia and New Zealand to understand the future needs of consumers and customers. Digital accelaration is happening now and is rapidly transforming the way manufacturing businesses operate.
Join us to hear insights from Dr. Michael Valos, Senior Lecturer, Deakin University on his research findings into the new normal of B2B manufacturing and the future of distribution / operating models in a rapidly changing environnment.

Discussion will weigh in on:

  • Drivers of customer experience (CX) success
  • Drivers of sales effectiveness success
  • Drivers of sales forecasting success
  • Organisational culture and cross functional relationship characteristics that underpin marketing success
  • And more...


Dr Michael Valos | Deakin Univerity
Nick Gill | Australian Regional Vice President, Manufacturing & Automotive | Salesforce


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