RESOURCE CENTRE

Media & Entertainment Industry Data and AI Trends Report

We commissioned a survey of 391 industry decision makers worldwide to uncover the trends, priorities, and challenges defining the media and entertainment industry.

The media and entertainment industry is taking on a number of new challenges in today’s rapidly evolving landscape shaped by the swirling forces of increasing customer expectations. Coupled with the emergence of artificial intelligence (AI) technologies that could transform how these challenges are overcome, it is a pivotal time for the industry.

Customer expectations are intricately tied to the data they allow companies to access. It creates a delicate balance between the expectation of personalised engagement and trusting companies with their data. Organisations are prioritising investments in harmonising data, while implementing AI and automation to enhance customer experiences, create more efficient processes, and increase profitability.

Media & Entertainment Companies Look to AI in the Push For Better Engagement, Increased Efficiency

In this report, learn more about:

How companies are embracing data and AI strategies amidst evolving customer expectations.
What the industry is investing in to bring the biggest expected return.
How data, AI, and automation optimise internal processes, specifically in advertising sales and operations.

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This research report provides key industry trends for communications service providers, including:

How AI and automation can help the industry's biggest goal and challenge: operational efficiency
What the industry is investing in to bring the biggest expected return
How providers are developing data strategies to better leverage AI