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2016 is a watershed for customer marketing strategy as we transition from traditional to digital, and many Australian businesses already agree. By 2018, the majority of organisations will completely refurbish their ‘digital front doors’ to support between 1000 and 10,000 times more customers and customer touch points than they do today.
This transition presents a huge opportunity to marketers. In this forward-looking report, Industry thoughts leaders from Forrester, ADMA, Ogilvy, Facebook & Salesforce will provide their insights of some of the most important marketing trends and help you grab this opportunity to master your marketing strategy for 2016 and beyond.