Email is still one of your earliest touchpoints with customers. As such, it can be a major ROI winner.
But using email to market during times of crisis introduces a new challenge. It takes data-driven decisions as well as a thoughtful touch to create email that moves customers closer to important moments.
That’s why we’ve assembled 50 tried-and-true tips to guide you — whether you’re just getting started with email or you’re looking to improve what you’ve already built.