When Salesforce Research surveyed marketers from around the world for the 2016 “State of Marketing” report, major insights about the financial services industry came to light. In “Leading the Customer Experience in the Financial Services Sector,” focused insights from industry leaders reveal new priorities of financial services marketers, including trends like:
Collaboration across all business units to deliver a seamless experience
Embracing a multichannel approach to the customer journey
Adoption of new technology to align to the expectations of customers
Learn more about financial services marketers’ biggest priorities, success measures, and challenges. Download the report now.