Small and Medium businesses increased revenue by 18% last year thanks to their sales and marketing. However only two-thirds of small business leaders believed their company’s sales and marketing to be effective, according to the Deloitte Access Economics’ 2018 survey of Australian and New Zealand SMBs.
Take a deeper dive into how digital technologies impact revenue and growth of SMBs, and how you can make smart decisions around digital. You'll learn:
- Considerations for small business leaders when improving sales and marketing capabilities
- Benefits of digital technologies for younger and more mature businesses
- What's holding some business back when leveraging digital tools vs. those who see immediate growth