Small Business Imperatives for the Digital Age

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Small and Medium businesses increased revenue by 18% last year thanks to their sales and marketing. However only two-thirds of small business leaders believed their company’s sales and marketing to be effective, according to the Deloitte Access Economics’ 2018 survey of Australian and New Zealand SMBs.

Take a deeper dive into how digital technologies impact revenue and growth of SMBs, and how you can make smart decisions around digital. You'll learn:

  • Considerations for small business leaders when improving sales and marketing capabilities
  • Benefits of digital technologies for younger and more mature businesses
  • What's holding some business back when leveraging digital tools vs. those who see immediate growth

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