All across the globe, people are connecting to the Internet to access information, communicate with other people, and do business. But it's not just people that are using the Internet: objects use it too. Machine-to-machine communication is widely used in the manufacturing and energy sectors to track machinery operations, report faults and raise service alerts.
Increasingly, everyday objects are also using the Internet to connect to the cloud forming an ‘Internet of Things’. It's estimated that 1.9bn devices are already connected to this Internet of Things (source: BI Intelligence.)
Some of the most prominent Internet of Things sensors or devices in the consumer sphere so far have been activity and fitness monitors like the Nike FuelBand and Fitbit, the Google Glass wearable computer and ‘Hive’ connected heating systems from British Gas.
Sports equipment manufacturer ASICS used Salesforce to develop its Support Your Marathoner website, delivering messages of support to a trackside screen when a unique tag was detected on the athlete’s shoe.
The Internet of Things is growing rapidly, and it's forecast that, by 2020, it could include between 30 billion and 75 billion things ranging from smartbands, toys and photoframes to medical devices, earthquake sensors and aeroplanes.