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This completed interaction plan shows the journey for an abandoned shopping cart. It defines what events will trigger a journey, what channels will be used, which messages will be sent, what the timing will be, and more.
Journey Builder is event-driven. Listen for defined customer behaviour and automatically place customers into journeys based on their activities. Examples include new purchases, loyalty program sign-ups, and webinar registrations.
Today's customers use a variety of channels and devices. Identify which channel is right for your message, and drag it on to the canvas.
Connect with on-the-go customers at just the right time and place. You can access and send both push and SMS messages created in Mobile Studio to deliver alerts, transactional notifications, and more.
Drive more engagement with targeted, personalised advertising within the customer journey with the Active Audiences activity. Unlock your CRM data to securely and precisely reach each individual customer with timely and relevant ads.SKIP THIS
Marketing Cloud integrates seamlessly with your other Salesforce products. For example, automatically create a sales lead when a prospect responds favorably to a survey, or create a service case if an existing customer responds negatively.Finish