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Social Studio provides everything marketers need to cultivate more meaningful social relationships. Explore ways to manage your social strategy, and engage with customers and prospects in a whole new way.
Workspaces help you stay organised by aligning to your team’s structure. Manage your strategy by team, brand, or geography with a flexible framework. Each workspace can be assigned users, permission hierarchies, and social accounts.
Tap into what customers are saying about your brand, products, and competitors on channels like social networks, blogs, forums, and online news. You can define topics of interest, see where conversations are happening, and understand sentiment.
You can access metrics like sentiment, post volumes, regional data, languages, and the 50 most-mentioned terms around any subject. Understand what topics are trending, then use the data to drive your marketing strategy and content.
A shared collaboration calendar makes it simple to create content and see what is scheduled to be published on channels like Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.
Publish relevant content in a timely fashion with folders for pre-approved content. Avoid lengthy approval processes with a full audit trail — so any team member can post efficiently.
When service-related concerns are identified, they can be labeled, classified, and assigned to a member of your team, or a service agent. You can resolve customer concerns directly from the interactive dashboard.
Resolve simpler cases without escalating them to a customer service team. When a specialist is needed, forward the post with one click to a service agent.
Locate a customer's full history through their Twitter handle in the service console, and respond privately with a direct message or publicly in a post.Finish