1.0Salesforcehttps://www.salesforce.com/au/newshttps://www.salesforce.com/au/news/stories/author/connor-dalysalesforce-com/rich600338<blockquote class="wp-embedded-content" data-secret="Nk5TZXCrKH"><a href="https://www.salesforce.com/au/news/stories/customer-engagement-research-2023/">Businesses Adopting AI Risk a ‘Trust Gap’ with Customers – Salesforce Report</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.salesforce.com/au/news/stories/customer-engagement-research-2023/embed/#?secret=Nk5TZXCrKH" width="600" height="338" title="“Businesses Adopting AI Risk a ‘Trust Gap’ with Customers – Salesforce Report” — Salesforce" data-secret="Nk5TZXCrKH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://wp-bn.salesforce.com/au/news/wp-includes/js/wp-embed.min.js /* ]]> */ </script> http://wp-bn.salesforce.com/au/news/wp-content/uploads/sites/19/2023/12/SoCCustomer_Social_1200x675.jpg1200675Key Takeaways Businesses could soon face an AI trust gap with customers, according to a new survey of more than 14,000 consumers and business buyers across 25 countries. As brands increasingly adopt AI to increase efficiency and meet increasing customer expectations, nearly three quarters of their customers are concerned about unethical use of the technology. […]