{"id":10422,"date":"2024-07-26T00:02:17","date_gmt":"2024-07-25T14:02:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10422"},"modified":"2024-07-26T00:02:18","modified_gmt":"2024-07-25T14:02:18","slug":"prime-day-australia","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/prime-day-australia\/","title":{"rendered":"Australia Records Highest Sales Growth Globally on Amazon Prime Day &#8211; Salesforce Data"},"content":{"rendered":"\n<p>Australian shoppers have bucked global trends and bought big as part of this year&#8217;s Amazon Prime Day event on July 16 and 17, according to new data released by Salesforce.<\/p>\n\n\n\n<p>Australia was the only country to record double-digit sales growth &#8211; 19% year-on-year \u2014 and alongside Canada (8%) and the USA (3%) was one of only three countries to see positive sales growth overall.<\/p>\n\n\n\n<p>While Australia recorded the largest sales growth globally, it did so despite the average discount rate on items declining from 18% last year to 14% this year (-19% YOY), suggesting pent-up consumer demand in the market. Only Germany had a similar fall in discount rates (-14% YOY, to an average of 13%). Globally, however, discount rates were much higher this year compared to last year\u2019s Prime Day, up 8% YoY to an average discount rate of 20%.<\/p>\n\n\n\n<p>The highest-discounted categories for Prime Day globally were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>General Apparel 28%<\/li>\n\n\n\n<li>Beauty, Makeup 28% (last year the average discount was 21%)<\/li>\n\n\n\n<li>Beauty, Skincare 22%<\/li>\n\n\n\n<li>Home, Furniture 22%<\/li>\n<\/ul>\n\n\n\n<p>These discounts combined to drive an increase in global web traffic to the event, up 2% YoY.<\/p>\n\n\n\n<p>Prime Day, which is Amazon&#8217;s annual deal event, is exclusively for its Prime members, and features two days of deals on top brands. This data is based on the activity of 1.5 billion shoppers across Salesforce Commerce Cloud and other Salesforce products.<\/p>\n\n\n\n<p><strong>Executive Quotes:<\/strong><\/p>\n\n\n\n<p>\u201cAmazon\u2019s annual Prime Day gives us a glimpse into what we can expect this holiday season. And retailers in the US, Australia and Canada must be smiling. Online traffic and demand were up. And much of the online growth was based on people buying more, not just higher prices.\u201d &#8211; Rob Garf, VP and GM of Retail and Consumer Goods, Salesforce<\/p>\n\n\n\n<p>\u201cFor the first time in a long time we\u2019re seeing order volumes turn positive in certain markets and discounting is high. The lesson from the US and Australia is a simple one \u2014 if retailers deliver on discounting and providing true value, they will release that pressure valve of built-up demand and see incredible success. If they don\u2019t, retailers may risk losing out as shoppers will go elsewhere.\u201d &#8211; Caila Schwartz, Director of Consumer Insights, Salesforce<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-information\">More information:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read about Salesforce&#8217;s recent <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/01\/14\/nrf-commerce-marketing-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">data and AI-powered tools to transform every shopping experience<\/a><\/li>\n\n\n\n<li>Discover Salesforce Commerce AI tools\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/products\/ecommerce-ai-tools\/\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Find more of the latest\u00a0<a href=\"http:\/\/salesforce.com\/au\/news\/stories\/ecommerce-trends-2024\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce trends and insights<\/a>\u00a0from Salesforce<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Australian shoppers have bucked global trends and bought big as part of this year&#8217;s Amazon Prime Day event on July 16 and 17, according to new data released by Salesforce. Australia was the only country to record double-digit sales growth &#8211; 19% year-on-year \u2014 and alongside Canada (8%) and the USA (3%) was one of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[1115],"sf_topic":[1183,1118],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-10422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-data","sf_topic-sales","sf_location-anz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Australia Records Highest Sales Growth Globally on Amazon Prime Day - Salesforce Data - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/prime-day-australia\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australia Records Highest Sales Growth Globally on Amazon Prime Day - Salesforce Data\" \/>\n<meta property=\"og:description\" content=\"Australian shoppers have bucked global trends and bought big as part of this year&#8217;s Amazon Prime Day event on July 16 and 17, according to new data released by Salesforce. 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