{"id":10968,"date":"2024-09-17T05:00:00","date_gmt":"2024-09-17T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10968"},"modified":"2024-09-19T01:44:27","modified_gmt":"2024-09-18T15:44:27","slug":"dreamforce-24-recap","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/dreamforce-24-recap\/","title":{"rendered":"Dreamforce 2024: Key Announcements and a New AI Era with Agentforce"},"content":{"rendered":"\n<p>At <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2024<\/a> this week, more than 45,000 <a href=\"https:\/\/www.salesforce.com\/blog\/so-what-is-a-trailblazer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trailblazers<\/a> from over 140 countries will gather in person in San Francisco, with millions more watching on Salesforce+. Together, they&#8217;ll see how Salesforce is <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/09\/12\/agentforce-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">ushering in a new era of AI<\/a> with <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, a groundbreaking suite of autonomous AI agents that augment employees and handle tasks in service, sales, marketing, and commerce, driving unprecedented efficiency and customer satisfaction. Agentforce enables companies to augment their employees and scale their workforces on demand with a few clicks.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/SoaZMzbG3LrFckm9uqeBk3.jpg\"  data-uuid=\"SoaZMzbG3LrFckm9uqeBk3\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>Agentforce <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/what-are-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agents<\/a> can analyze data, make decisions, and take action on tasks like answering customer service inquiries, qualifying sales leads, and optimizing marketing campaigns. With Agentforce, any organization can easily build, customize, and deploy their own agents for any use case across any industry.&nbsp;<\/p>\n\n\n\n<p>Agentforce\u2019s out-of-the-box agents are easy to customize and deploy with clicks, not code, and can be set up in minutes. The first Agentforce wave includes agents for sales, service, marketing, and commerce. For example, <strong>Service Agent<\/strong> replaces <a href=\"https:\/\/www.salesforce.com\/au\/service\/customer-service-chatbot\/what-is-a-chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">traditional chatbots<\/a> with AI that can handle a wide range of service issues without preprogrammed scenarios, improving customer service efficiency. <strong>Sales Development Representative (SDR) <\/strong>engages with prospects 24\/7, answering questions, managing objections, and scheduling meetings based on CRM and external data, allowing sellers to focus on building deeper customer relationship, and <strong>Merchandiser<\/strong> assists ecommerce merchandisers with site setup, goal setting, personalized promotions, product descriptions, and data-driven insights, simplifying daily tasks.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/09\/12\/agentforce-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Read the Agentforce press release.<\/em><\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span class=\"js-twitter-inline\">Agentforce is the Third Wave of AI, advancing beyond copilots to a new era of intelligent, low-hallucination agents that set a new standard for accuracy and relevance, boosting productivity and customer satisfaction to unprecedented levels.&#8221;<\/span><\/p>\n<cite><strong>Marc Benioff, Chair and CEO, Salesforce<\/strong><\/cite><\/blockquote>\n\n\n\n<p>At Dreamforce, Salesforce will empower attendees to build their first AI agents in minutes, live and on-site at the \u2018<a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-launch-zone-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Launch Zone<\/a>.\u2019 Attendees will receive one-to-one guidance from the Agentforce \u2018advance force\u2019 experts to develop their first Agent prototype, using a cutting-edge, AI-powered Slack app that interfaces with a Large Language Model (LLM), facilitating the creation of an autonomous agent.&nbsp;<\/p>\n\n\n\n\n\n<p><strong>&nbsp;More information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/einstein-sales-agents-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Sales Agents<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/einstein-service-agent-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Service Agents<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/marketing-cloud-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Agentforce for Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/unified-commerce-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Agents for Commerce Cloud<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/industries-ai-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Industries AI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/use-cases\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s AI Use Case Library<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/form\/pdf\/trends-of-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Trends in AI Report<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/appexchange.salesforce.com\/collections\/agentforce-partner-network\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Explore AppExchange Agentforce C<\/a><a href=\"https:\/\/appexchange.salesforce.com\/collections\/agentforce-partner-network\/?d=cta-body-promo-8&amp;_ga=2.215716439.1193512800.1725883211-397861404.1697821749\" target=\"_blank\" rel=\"noreferrer noopener\">ollection<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-on-agentforce\">More on Agentforce<\/h3>\n\n\n\n<p>Customers like <a href=\"https:\/\/www.salesforce.com\/customer-stories\/wiley\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wiley<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/09\/17\/saks-data-cloud-agentforce-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saks<\/a>, and <a href=\"https:\/\/www.salesforce.com\/customer-stories\/opentable\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenTable<\/a> are already exploring Agentforce.<\/p>\n\n\n\n<p><strong>Agentforce Studio<\/strong><strong> <\/strong>is<strong> <\/strong>a<strong> <\/strong>suite of low-code AI builders that enable teams to customize agents.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agent Builder<\/strong><strong> <\/strong>uses existing tools like Flows, prompt templates, Apex, and APIs to help companies configure their agents with low code. Users can create a job to be done for their agent by defining topics, giving specific instructions within that topic, and creating a library of actions for it to choose from.<\/li>\n\n\n\n<li><strong>Model Builder<\/strong> is a low-code builder and control plane for registering, testing, and activating AI models and LLMs of their choice across Salesforce.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Prompt Builder<\/strong> allows users to easily customize out-of-the-box prompt templates with their own CRM or Data Cloud data to enhance the output of the generated results.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/mUkuFcaJyFWpni5MdyzaHL.jpg\"  data-uuid=\"mUkuFcaJyFWpni5MdyzaHL\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/09\/17\/agentforce-partner-network-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Partner Network<\/a><\/strong> is an open ecosystem that enables a company\u2019s Agentforce to complete complex tasks that require chaining together actions across Salesforce and a broad network of third-party systems and agents. Customers can easily install these trusted third-party extensions from the Salesforce <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a> to customize Agentforce\u2019s out-of-the-box agents, build new agents with specific skills, or deploy partner-built agents for specialized industry, line of business, or functional use cases. Launch partners include: Amazon Web Services, Box, Google Cloud, IBM, Workday, Zoom, and more.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">More Salesforce Partnership News<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13204\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024\" class=\"content-card__image\" alt=\"A screenshot of the Quadstar COMS Sales Console showing an SD-WAN quote interface\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Communications to Turn Every Customer Interaction into a Growth Opportunity for Telcos\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13114\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"How Conversation Design Enables Agentic AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Productivity Gap: New Survey Shows ANZ Sales Teams Are Betting On AI Agents To Help\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/10968\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-ai-models-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">New AI Models from Salesforce Research<\/a><\/strong>, including xGen-Sales, a proprietary model trained and designed to power autonomous sales tasks with Agentforce, and xLAM, a new family of Large Action Models designed to handle complex tasks and generate actionable outputs. Together, these models will allow Salesforce customers to quickly set up and deploy autonomous AI agents that take action, driving unprecedented scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-cloud-innovations\"><strong>Data Cloud Innovations<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.salesforce.com\/au\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a><\/strong>, the heartbeat of the Salesforce Platform and foundation of Agentforce, unifies and harmonizes customer and business data to deliver more personalized, contextually relevant, and timely customer experiences across Customer 360 applications, Flow, analytics, and Agentforce, Salesforce\u2019s groundbreaking suite of autonomous AI agents.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/YVvGNzrDjF22noY2vHoN11.jpg\"  data-uuid=\"YVvGNzrDjF22noY2vHoN11\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/09\/17\/data-cloud-unstructured-data-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Data Cloud innovations debuting at Dreamforce<\/a> include additions to unstructured data support, including native processing of audio and video content \u2014 like webinars and calls \u2014 to unlock deeper customer insights; a standardized semantic data model that enables anyone, including AI, to interpret and use data consistently; improved search capabilities that factor in customer context and allow for quicker information discovery; real-time data activations to respond instantly to changing customer needs; and additional data security and governance features to safeguard operations and prevent unnecessary data exposure.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Customer Success Stories<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13204\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024\" class=\"content-card__image\" alt=\"A screenshot of the Quadstar COMS Sales Console showing an SD-WAN quote interface\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Communications to Turn Every Customer Interaction into a Growth Opportunity for Telcos\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13114\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"How Conversation Design Enables Agentic AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Productivity Gap: New Survey Shows ANZ Sales Teams Are Betting On AI Agents To Help\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/10968\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-360-app-innovation\">Customer 360 App Innovation<\/h3>\n\n\n\n<p>Salesforce Customer 360 apps have a common foundation that enable AI-powered, personalized experiences across every customer touchpoint, from sales to service to marketing to commerce, with analytics and collaboration through Tableau and Slack. Built on the Salesforce Platform, Customer 360 apps can work together seamlessly, leveraging shared data and services to deliver a cohesive customer experience.<\/p>\n\n\n\n<p>New Customer 360 app innovations recently introduced include:&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.salesforce.com\/au\/analytics\/tableau\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Einstein<\/a><\/strong> opens up the power of business intelligence (BI) and analytics to everyone that wants to make data-driven work scalable, efficient, and more valuable. It is designed to intelligently embed data and insights across the flow of work \u2014 including Customer 360 apps, Agentforce, Pulse, and Slack \u2014 so it becomes second nature to use data to drive action. Because Tableau Einstein is built on the Salesforce Platform, any team can use analytical insights to make strategic decisions more quickly and effectively. <br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/tableau-ai-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on Tableau Einstein<\/em><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/slack\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Slack<\/strong><\/a> debuted a new user interface for agents. Users can now talk to their data, surface insights, and get help with tasks with both Agentforce Agents and third-party AI agents from partners like Adobe, Anthropic, Cohere, Perplexity, and more. In addition, a new type of Slack channel that connects Salesforce CRM records to channel-based conversations gives teams a unified space to collaborate and a real-time view of the customer so they can stay aligned and move work forward. <br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/slack-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on Slack innovations<\/em><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/NGPGzpCo3Qc6TJhVcgj9Cn.jpg\"  data-uuid=\"NGPGzpCo3Qc6TJhVcgj9Cn\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>In addition to two sales agents built on Agentforce \u2014&nbsp; Agentforce SDR and Agentforce Sales Coach, <a href=\"https:\/\/www.salesforce.com\/au\/sales\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sales Cloud<\/strong><\/a> added new data and AI-powered capabilities to accelerate how sales teams drive revenue with account planning, prospecting, forecasting, and compensation management. These innovations give sellers a complete view of their customers and business by unifying Salesforce and external data with Data Cloud, and surfacing AI-powered insights in the flow of work.&nbsp;<br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/sales-cloud-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on Sales Cloud innovations<\/em><\/a><\/p>\n\n\n\n<p>New <a href=\"https:\/\/www.salesforce.com\/au\/service\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Service Cloud<\/strong><\/a> innovations were released to provide step-by-step resolution plans for service representatives, help them track customer sentiment, and get AI-based recommendations to improve customer experience. In addition, Agentforce Service Agent&nbsp; is able to offload or \u201cdeflect\u201d and resolve customer cases 24\/7 grounded in trusted data, like a company\u2019s knowledge base, so it can have accurate, fluid conversations with customers, and escalate cases to human representatives when necessary. <br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/service-cloud-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on Service Cloud innovations<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"10784\"\n\t\tclass=\"content-card content-card-- is-entire-area-clickable\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/service-cloud-dreamforce-24\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Unveils-Cutting-Edge-Service-Cloud-Innovations-to-Advance-Customer-and-Employee-Support.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\t\t\t<div class=\"content-card__head-meta\">\n\t\t\t\t\t\t\t\t\t<div itemprop=\"category\" class=\"content-card__taxonomy content-card__taxonomy--digital-transformation sf-tag sf-tag--digital-transformation\">\n\t\t\t\t\t\tDigital Transformation\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/service-cloud-dreamforce-24\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_self\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Introduces AI-Powered Service Cloud Innovations to Accelerate Successful Customer and Employee Case Resolutions\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\t\t\t<div itemprop=\"datePublished\" class=\"content-card__date\">\n\t\t\t\t<time datetime=\"2024-09-09\">\n\t\t\t\t\tSep 09, 2024\t\t\t\t<\/time>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n\n<p><\/p>\n\n\n\n<p>Salesforce unveiled the following AI-driven innovations for <a href=\"https:\/\/www.salesforce.com\/au\/service\/field-service-management\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Field Service<\/strong><\/a>, including Agentforce for Dispatchers which empowers dispatchers to quickly address urgent issues with appointments, and Field Service Operations Home, which equips dispatchers and supervisors with an AI-powered home page experience that uses real-time data to identify patterns and critical trends, allowing users to quickly see what&#8217;s important and take immediate action. <br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/field-service-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on Field Service innovations<\/em><\/a><\/p>\n\n\n\n<p>New <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marketing Cloud<\/strong><\/a> innovations to help customers unlock data from across their businesses and use Agentforce Agents and automation capabilities to engage customers on their terms. Marketing Cloud Advanced, an upcoming edition of Marketing Cloud with advanced automation and AI capabilities, will enable marketers to connect marketing journeys with sales, service, and commerce workflows to personalize every moment in the customer relationship. And, Einstein Marketing Intelligence gives marketers one place to manage and optimize cross-channel campaign performance with ready-to-use marketing insights and automated data harmonization, enrichment, and visualization. Marketers can also measure campaign performance and continuously improve ROI.&nbsp;&nbsp;<br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/marketing-cloud-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on Marketing Cloud innovations<\/em><\/a><\/p>\n\n\n\n<p>The next generation of <a href=\"https:\/\/www.salesforce.com\/au\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Commerce Cloud<\/strong><\/a> unifies every element of commerce \u2014 B2C, DTC, and B2B Commerce, Order Management, Payments, and more \u2014 on a single, integrated platform powered by enterprise-wide data and trusted AI. In addition, Commerce Cloud announced three Agentforce Agents \u2014 Merchant, Buyer, and Personal Shopper \u2014 which can autonomously manage a range of tasks, including product recommendations and order lookup, without the need for direct human supervision.&nbsp;<br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/unified-commerce-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on Commerce Cloud innovations<\/em><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.salesforce.com\/industries\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Industries AI<\/a><\/strong> Salesforce launched more than 100 customizable, out-of-the-box industry-specific prompts, data models, and AI capabilities across 15 industry clouds \u2014 all underpinned by Data Cloud and supported by the Einstein Trust Layer \u2014 that address unique industry tasks like optimizing inventory management in consumer goods or increasing student recruitment in education. These Industries AI capabilities will also serve as the foundation for creating industry-specific Agentforce agents that will transform the way work gets done across every role and workflow, at massive operational scale. Coming soon to every industry cloud, they can be set up in minutes, work around the clock, and autonomously perform industry-specific business tasks and actions. <br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/industries-ai-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on Industry Cloud innovations<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"10787\"\n\t\tclass=\"content-card content-card-- is-entire-area-clickable\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/industries-ai-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Announces-Industries-AI-Launches-New-Toolkit-Featuring-More-Than-100-Industry-Specific-AI-Capabilities.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\t\t\t<div class=\"content-card__head-meta\">\n\t\t\t\t\t\t\t\t\t<div itemprop=\"category\" class=\"content-card__taxonomy content-card__taxonomy--digital-transformation sf-tag sf-tag--digital-transformation\">\n\t\t\t\t\t\tDigital Transformation\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/industries-ai-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_self\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Industries AI: 100+ Out-of-the-Box AI Capabilities that Tackle Industry-Specific Pain Points Across 15 Industries\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\t\t\t<div itemprop=\"datePublished\" class=\"content-card__date\">\n\t\t\t\t<time datetime=\"2024-09-09\">\n\t\t\t\t\tSep 09, 2024\t\t\t\t<\/time>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/mulesoft\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MuleSoft<\/strong><\/a> announced a comprehensive set of integration solutions that enable developers and admins to easily integrate structured and unstructured data from their CRM and external systems to ground AI agents and assistants in trusted data. Using these integrations, companies can also leverage the full power of Data Cloud and Agentforce, personalizing experiences, augmenting employee workloads at scale, building deeper customer relationships, and ultimately, driving revenue.&nbsp;<br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/mulesoft-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on MuleSoft innovations<\/em><\/a><\/p>\n\n\n\n<p>Salesforce also announced <strong><a href=\"https:\/\/www.salesforce.com\/au\/platform\/cloud-data-security\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Governance for the AI Enterprise<\/a><\/strong>, a new suite of tools with advanced data management, enhanced data security, and increased data privacy to help IT teams quickly prepare for current and future AI-related regulations.&nbsp;<br><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-data-governance-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>More on Data Governance for the AI Enterprise<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-salesforce-ventures-ai-fund\">New Salesforce Ventures AI fund<\/h2>\n\n\n\n<p>Salesforce Ventures is <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-fund-round-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">expanding its investment in AI with a new $500 million AI fund<\/a>, amounting to a total of $1 billion committed to AI innovators in the past 18 months. Salesforce Ventures has invested in two dozen AI companies, including market leaders such as Anthropic, Cohere, Runway, TogetherAI, Mistral AI, and Hugging Face. The new investments will continue to build on the organization\u2019s stake in many of these companies, providing patient capital alongside unmatched growth opportunities and industry expertise from its enterprise ecosystem.<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"10895\"\n\t\tclass=\"content-card content-card-- is-entire-area-clickable\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-fund-round-3\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/09\/Salesforce-Ventures-AI-Fund-News.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\t\t\t<div class=\"content-card__head-meta\">\n\t\t\t\t\t\t\t\t\t<div itemprop=\"category\" class=\"content-card__taxonomy content-card__taxonomy--artificial-intelligence sf-tag sf-tag--artificial-intelligence\">\n\t\t\t\t\t\tArtificial Intelligence\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-fund-round-3\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_self\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Ventures Expands AI Investment to $1 Billion\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\t\t\t<div itemprop=\"datePublished\" class=\"content-card__date\">\n\t\t\t\t<time datetime=\"2024-09-16\">\n\t\t\t\t\tSep 16, 2024\t\t\t\t<\/time>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-giving-back-to-the-community\">Giving back to the community<\/h2>\n\n\n\n<p>Salesforce is <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/09\/16\/ai-education-grants-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\">committing $23 million in new grants to U.S. school districts and global education nonprofits to equip students with the skills needed for future success<\/a>. The funding will provide students with career readiness opportunities and help them learn new skills \u2014 like AI and STEM \u2014 to prepare for the future, while providing educators with the latest technology in the classroom. The new grants will also support nonprofits that are helping widen access to AI training and increase pathways to meaningful careers. Since its founding, Salesforce has given $150 million to education.<\/p>\n\n\n\n<p>In addition, Marc and Lynne Benioff will donate an additional $3 million to <a href=\"https:\/\/www.donorschoose.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">DonorsChoose<\/a> to support public education in Hawai\u2019i, building on two decades of philanthropic giving in the state. This builds on a two-decade-long commitment by the Benioffs to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/marc-and-hawaii\/\" target=\"_blank\" rel=\"noreferrer noopener\">giving philanthropically<\/a> in Hawai\u2019i, totalling more than $250 million.<\/p>\n\n\n\n<p>In addition, Dreamforce itself will generate an estimated $93 million for the city of San Francisco.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-ai-training-and-new-ai-training-centers\">Free AI training and new AI training centers<\/h2>\n\n\n\n<p>To help widen access to AI skilling opportunities, Salesforce will\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/09\/18\/ai-training-opportunities\/\" target=\"_blank\" rel=\"noreferrer noopener\">offer its premium AI courses and AI certifications to anyone free of charge<\/a>\u00a0through its free online learning platform,\u00a0<a href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8&amp;_ga=2.13672183.1193512800.1725883211-397861404.1697821749\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a>, through the end of 2025. In addition, the company will open new spaces at its San Francisco headquarters, including a pop-up AI Center for in-person community AI training courses and a dedicated floor for employees to skill up on AI tools and agents. Salesforce also plans to add these spaces in other global towers.<\/p>\n\n\n\n<p>Together, these commitments represent a more than $50 million investment in helping skill up the workforce and address a growing AI skills gap.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2024\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce for free on Salesforce+<\/a><\/li>\n\n\n\n<li>Explore all the <a href=\"https:\/\/www.salesforce.com\/au\/news\/df24-media-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">news from Dreamforce 24<\/a>&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>At Dreamforce 2024 this week, more than 45,000 Trailblazers from over 140 countries will gather in person in San Francisco, with millions more watching on Salesforce+. Together, they&#8217;ll see how Salesforce is ushering in a new era of AI with Agentforce, a groundbreaking suite of autonomous AI agents that augment employees and handle tasks in [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1130],"sf_theme":[1114,1115],"sf_topic":[1092,1093,1133,1141],"sf_product":[3728,1128,1135,1125,1170,3543,1123,1131,1144,1119],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[3553],"sf_visibility":[],"coauthors":[],"class_list":["post-10968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-artificial-intelligence","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-dreamforce","sf_topic-salesforce-events","sf_product-agentforce","sf_product-commerce-cloud","sf_product-marketing-cloud","sf_product-service-cloud","sf_product-data-cloud","sf_product-einstein-ai","sf_product-sales-cloud","sf_product-salesforce-platform","sf_product-slack","sf_product-tableau","sf_location-global","sf_collection-dreamforce-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dreamforce 2024: Key Announcements - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/dreamforce-24-recap\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dreamforce 2024: Key Announcements and a New AI Era with Agentforce\" \/>\n<meta property=\"og:description\" content=\"At Dreamforce 2024 this week, more than 45,000 Trailblazers from over 140 countries will gather in person in San Francisco, with millions more watching on Salesforce+. 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