{"id":11216,"date":"2024-10-22T05:00:00","date_gmt":"2024-10-22T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11216"},"modified":"2024-10-24T01:30:33","modified_gmt":"2024-10-23T14:30:33","slug":"smb-ecommerce-storefronts-announcement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/smb-ecommerce-storefronts-announcement\/","title":{"rendered":"Salesforce Empowers Customers with New Integrated Ecommerce Storefronts in Starter and Pro Suite"},"content":{"rendered":"\n<p>Salesforce today announced the availability of <a href=\"https:\/\/www.salesforce.com\/uk\/commerce\/online-store-platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce storefronts<\/a> in its <a href=\"https:\/\/www.salesforce.com\/au\/small-business\/starter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Starter<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/crm\/ai-crm\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Pro Suites<\/a> \u2014 all-in-one sales, service, marketing, and commerce solutions that help growing customers get started and scale on the #1 <a href=\"https:\/\/www.salesforce.com\/crm\/ai-crm\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI CRM<\/a>. Ecommerce storefronts enable rapidly growing businesses to quickly build <a href=\"https:\/\/www.salesforce.com\/au\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">direct-to-consumer (D2C)<\/a> online stores to sell goods and services on the <a href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a>.\u00a0<\/p>\n\n\n\n<p>With the addition of ecommerce storefronts in Starter and Pro Suites, growing customers now have access to commerce capabilities, in addition to sales, service, and marketing, in a single, unified interface. By unifying all customer data and touchpoints across these traditionally disparate departments, Salesforce gives growth customers the necessary data foundation to deliver a connected commerce experience and prepare their business for AI and future success with <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>.<\/p>\n\n\n\n<p>Key features include step-by-step ecommerce setup for fast onboarding, a low-code designer to build branded storefronts, centralized merchandising tools to manage products and prices, and pre-built performance dashboards to help streamline operations and increase revenue.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"11215-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"612\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/New-Product.png?w=1024\" alt=\"Ecommerce storefronts features centralized merchandising tools to help growing businesses manage products and prices quickly.\" class=\"wp-image-11215\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png 1204w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=300&amp;h=179 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=768&amp;h=459 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=1024&amp;h=612 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=500&amp;h=299 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=678&amp;h=405 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=323&amp;h=193 323w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Ecommerce storefronts features centralized merchandising tools to help growing businesses manage products and prices quickly.<\/figcaption><\/figure>\n<div id=\"11215-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"720\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/New-Product.png?w=1024\" alt=\"Ecommerce storefronts features centralized merchandising tools to help growing businesses manage products and prices quickly.\" class=\"wp-image-11215\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png 1204w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=300&amp;h=179 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=768&amp;h=459 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=1024&amp;h=612 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=264&amp;h=158 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=500&amp;h=299 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=678&amp;h=405 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/New-Product.png?w=323&amp;h=193 323w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\" \/><figcaption class=\"wp-element-caption\">Ecommerce storefronts features centralized merchandising tools to help growing businesses manage products and prices quickly.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Why it matters: <\/strong>Ecommerce continues to grow in importance. In fact, <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">54% of small business revenue<\/a> is expected to come from digital channels by 2025, up from 42% in 2023. By adding ecommerce storefronts to both Starter and Pro Suites, growing businesses will be able to grow their digital channel revenue with easy-to-build D2C websites managed directly from their CRM platform at no additional cost.\u00a0<\/p>\n\n\n\n<p><strong>Zoom In:<\/strong> Unlike fragmented standalone solutions, Salesforce ecommerce storefronts are built directly into a complete suite of CRM tools to improve business efficiency and enhance the overall buyer experience. Ecommerce storefronts in Starter and Pro Suite help growing businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalize buyer experiences on a unified platform: <\/strong>With sales, service, marketing, and now commerce capabilities and customer data combined in one CRM suite, businesses can sell goods and services directly, and offer personalized discounts, sales support, efficient case resolution, and targeted email campaigns to deliver a consistent customer experience.<\/li>\n\n\n\n<li><strong>Launch online stores quickly with built-in CRM capabilities: <\/strong>Businesses can launch branded online stores fast using built-in guidance and streamlined setup tools, allowing them to start selling online in hours, not months.<\/li>\n\n\n\n<li><strong>Streamline business operations and manage merchandising: <\/strong>With centralized workspaces for managing products, orders, customers, pricing, and promotions, businesses can easily manage ecommerce merchandising all in one place.<\/li>\n\n\n\n<li><strong>Drive more revenue across digital channels: <\/strong>Businesses can utilize pre-built performance dashboards to gain insights into customer buying patterns and store performance to optimize sales.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGrow your business faster with Salesforce Pro Suite\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/small-business\/pro-suite\/\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Customer perspective:<\/strong> \u201cWhen I set up the commerce features in Pro Suite, I was blown away. Not only were they simple to set up and use, the end result was also a better experience for my customers \u2014 they could simply click a link to go to a checkout page and pay in a matter of seconds with the payment method of their choice. Better yet, I cut my invoicing time from 50 minutes per invoice to only five minutes. I&#8217;m excited to get my hands on more commerce capabilities to grow my business!\u201d \u2013 Justin Fleming, Owner, Clicks N Code<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I&#8217;m excited to get my hands on more commerce capabilities to grow my business!<\/p>\n<cite>Justin Fleming, Owner, Clicks N Code<br><\/cite><\/blockquote>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cWith ecommerce storefronts in Starter and Pro Suite, growing businesses will be able to sell faster and collect revenue more efficiently. Plus, with <a href=\"https:\/\/www.salesforce.com\/blog\/unified-customer-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">unified data<\/a> across each and every customer interaction across their marketing, sales, service, and now commerce departments, they will be able to give their customers a streamlined experience from start to finish. Whether their customers are buying online through the storefront, engaging with sales teams to make a purchase, or asking for help, they will now be able to deliver a fully connected experience.\u201d \u2013 Kris Billmaier, EVP &amp; GM, Salesforce Self-Service &amp; Growth<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--watercliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tTake the first step with Salesforce Starter Suite\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/small-business\/starter\/\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-watercliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png\"\n\t\talt=\"Illustration of watercliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-availability\"><strong>Availability:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get started with Ecommerce storefronts today on Starter Suite, Pro Suite, and Salesforce Foundations for as little as $25 per user per month.<\/li>\n\n\n\n<li>Currently, only customers in the United States are eligible for ecommerce storefront capabilities.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More Information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tune into the <a href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/4716401\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Start Selling Online with Storefronts in Starter, Pro, and Foundations<\/a>\u00a0 webinar<\/li>\n\n\n\n<li>Sign up for a free 30-day trial of <a href=\"https:\/\/trials.my.salesforce.com\/signup\/signupController.jsp?trialEdition=starter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a> or <a href=\"https:\/\/trials.my.salesforce.com\/signup\/signupController.jsp?trialEdition=pro&amp;utm_source&amp;d=expv\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Pro Suite<\/a><\/li>\n\n\n\n<li>If you\u2019re an existing customer, speak to your account executive to get Salesforce Foundations enabled in your organization<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced the availability of ecommerce storefronts in its Starter and Pro Suites \u2014 all-in-one sales, service, marketing, and commerce solutions that help growing customers get started and scale on the #1 AI CRM. Ecommerce storefronts enable rapidly growing businesses to quickly build direct-to-consumer (D2C) online stores to sell goods and services on the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1239],"sf_theme":[1115],"sf_topic":[1127,1093,1118,1250],"sf_product":[3728,1131],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-11216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcement-product","sf_theme-digital-transformation","sf_topic-commerce","sf_topic-digital-transformation","sf_topic-sales","sf_topic-small-business","sf_product-agentforce","sf_product-salesforce-platform","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecommerce storefronts in Salesforce Starter and Pro - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/smb-ecommerce-storefronts-announcement\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Empowers Customers with New Integrated Ecommerce Storefronts in Starter and Pro Suite\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced the availability of ecommerce storefronts in its Starter and Pro Suites \u2014 all-in-one sales, service, marketing, and commerce solutions that help growing customers get started and scale on the #1 AI CRM. 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