{"id":11277,"date":"2024-10-28T07:00:00","date_gmt":"2024-10-28T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11277"},"modified":"2024-10-31T03:06:49","modified_gmt":"2024-10-30T16:06:49","slug":"inventing-future-of-ai-agents","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/","title":{"rendered":"Inventing the Future of Agents"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>\u201cThe best way to predict the future is to invent it.\u201d Alan Kay &#8211; Computer Science Pioneer<\/em><\/p>\n\n\n\n<p>Computing has always moved forward in a kind of jerky, stop-start motion \u2014 what biologists call a punctuated equilibrium. New technological capabilities emerge gradually from research labs and garage tinkerers until, eventually, it feels like something new is in the offing. One or more pioneering feats of invention follow, shifting the axis of possibility. Suddenly, we find ourselves in a new paradigm and standing witness to platforms that unleash waves of innovation. Examples include the Apple Macintosh, the iPhone, and our own Salesforce Platform, which advanced an enterprise software as a service (<a href=\"https:\/\/www.salesforce.com\/au\/saas\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS<\/a>) model that spawned an entire industry.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Suddenly, we find ourselves in a new paradigm and standing witness to platforms that unleash waves of innovation.<\/p>\n<\/blockquote>\n\n\n\n<p>Alan Kay was one such pioneer. In 1971, when Kay began his work at Xerox PARC, the computers he worked with were as big as a room, and only four of them were connected to the emerging ARPAnet, a precursor to the Internet. Kay, a gifted musician, brought a humanistic sensibility to innovation that helped him invent the Dynabook, a daring vision for personal computing, in 1972. The Dynabook was a battery-powered laptop with a touchscreen and wireless access to all the world\u2019s information and, most radically, was suitable for use even by children. Kay and his team at PARC went on to invent many core building blocks of modern personal computing, including overlapping windows, the graphical user interface, and dynamic object-oriented programming. Later, at Apple, Kay also helped develop the vision for the iconic 1987 Apple Knowledge Navigator video, a clear antecedent of the iPad and the iPhone.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHumans with Agents Drive Customer Success Together.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>AGENTFORCE IS HERE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-agentforce-brings-the-future-to-the-present\"><strong>Agentforce brings the future to the present<\/strong><\/h2>\n\n\n\n<p>The symbiotic dance between visioning work and the development of raw technological possibilities came to mind as Salesforce Futures reflected on the launch of <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> at <a href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2024<\/a>. A year earlier, for Dreamforce 2023, we drew explicit inspiration from the Apple Knowledge Navigator in creating our <a href=\"https:\/\/www.youtube.com\/watch?v=SSgslQPSQ9U\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce 2030 film<\/a>, which showcased a vision of humans collaborating fluidly with sophisticated, autonomous AI agents. More recently, our magazine issues featuring <a href=\"http:\/\/sfdc.co\/PersonalAI\" target=\"_blank\" rel=\"noreferrer noopener\">Personal AI Agents<\/a> and <a href=\"http:\/\/sfdc.co\/AgentsatWork\" target=\"_blank\" rel=\"noreferrer noopener\">Agents at Work<\/a> bridged the imagination gap across the emerging capabilities of agents and how they might change business as we know it.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13204\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024\" class=\"content-card__image\" alt=\"A screenshot of the Quadstar COMS Sales Console showing an SD-WAN quote interface\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Communications to Turn Every Customer Interaction into a Growth Opportunity for Telcos\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13114\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"How Conversation Design Enables Agentic AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Productivity Gap: New Survey Shows ANZ Sales Teams Are Betting On AI Agents To Help\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/11277\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>Agentforce, a suite of customizable agents and tools on the Salesforce Platform, offers an elegant solution to the complexity involved in trying to deploy AI tools. It targets the challenges businesses face with integrating different components of the AI stack \u2014 data, models, infrastructure, and applications into a unified and functional system. It also takes advantage of key capabilities in the <a href=\"https:\/\/www.salesforce.com\/au\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a>, like metadata, permissions, and security. Tools like Agent Builder and Model Builder, meantime, enable organizations to easily create, customize, and deploy <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> while Salesforce\u2019s Atlas Reasoning Engine enables agents to autonomously handle both routine and complex tasks.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-end-of-the-beginning-for-a-new-ai-age\"><strong>\u201cThe end of the beginning\u201d for a new AI age<\/strong><\/h2>\n\n\n\n<p>Agentforce is an incredible breakthrough for Salesforce and the business world, which is why more than 10,000 people at Dreamforce 2024 raced to build their own agents. Customers walked into the <a href=\"https:\/\/www.linkedin.com\/posts\/mcostigan_df24-activity-7242612291249045505-6EbG?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cAgent Builder\u201d experience<\/a> at the show and turned verbal instructions into functioning agents in less than 15 minutes. For both our team and the customers we interacted with, it felt like the future was being invented and pulled into the present right in front of our eyes.&nbsp;<\/p>\n\n\n\n<p>These aren\u2019t just another version of <a href=\"https:\/\/www.salesforce.com\/au\/service\/customer-service-chatbot\/what-is-a-chatbot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">chatbots<\/a>. They are a new breed of AI that could reshape how businesses operate and deliver superior customer experiences, leading customers like Saks, OpenTable, and Wiley to quickly embrace the technology. Kevin Quigley, Director of Continuous Improvement at Wiley, put it this way: \u201cIt\u2019s been exciting to go live with our first agent thanks to the no-code builder, and we\u2019ve seen a more than 40% increase in case resolution, outperforming our old bot.\u201d\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>These aren\u2019t just another version of <a href=\"https:\/\/www.salesforce.com\/au\/service\/customer-service-chatbot\/what-is-a-chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbots<\/a>. They are a new breed of AI that could reshape how businesses operate and deliver superior customer experiences, leading customers like Saks, OpenTable, and Wiley to quickly embrace the technology.<\/p>\n<\/blockquote>\n\n\n\n<p>When we see signals like this in the present, it pulls our attention toward the plausible potential of the future. Soon, we anticipate more complex, multi-agent orchestrations solving higher-order challenges across the enterprise, like simulating new product launches or marketing campaigns. On the consumer side, we foresee agentic capabilities finding their way into consumer devices and apps. These developments promise to shift both how work is done and how companies connect with their customers.&nbsp;<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-imagining-to-shaping-the-future\"><strong>From imagining to shaping the future<\/strong><\/h2>\n\n\n\n<p>Speculation will only take us so far. During the next year, with Agentforce generally available, powerful, agentic tools will be in the hands of hundreds of thousands of Salesforce customers around the world. We think the ability of these customers to express their business needs for agents will reveal use cases and applications we could have never imagined. Agentforce isn\u2019t just a product; it\u2019s a platform for experimentation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Agentforce isn\u2019t just a product; it\u2019s a platform for experimentation.<\/p>\n<\/blockquote>\n\n\n\n<p>Like every major technological shift before it, including the ones Alan Kay and his team at PARC had a hand in, the real magic won\u2019t be in what we\u2019ve built \u2014 it will be in what people do with it. Inventing the future means acknowledging that the future is influenced by every interaction, every agent deployed, and every problem solved in new, unexpected ways. For Salesforce Futures, this signals the need for a shift from anticipating and imagining the future to diving in and shaping it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a><\/li>\n\n\n\n<li>Read more about personal <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Salesforce-Futures-Magazine-Q1-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a><\/li>\n\n\n\n<li>Peek into the <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Salesforce-Futures-Magazine-Q2-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">future of AI-human collaboration<\/a> at work<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe best way to predict the future is to invent it.\u201d Alan Kay &#8211; Computer Science Pioneer Computing has always moved forward in a kind of jerky, stop-start motion \u2014 what biologists call a punctuated equilibrium. New technological capabilities emerge gradually from research labs and garage tinkerers until, eventually, it feels like something new is [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":11276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[1114,1116],"sf_topic":[1092,1100,1093,1117],"sf_product":[3728],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[3342],"class_list":["post-11277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_theme-future-of-work","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-digital-transformation","sf_topic-modern-work","sf_product-agentforce","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inventing the Future of Agents - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inventing the Future of Agents\" \/>\n<meta property=\"og:description\" content=\"\u201cThe best way to predict the future is to invent it.\u201d Alan Kay &#8211; Computer Science Pioneer Computing has always moved forward in a kind of jerky, stop-start motion \u2014 what biologists call a punctuated equilibrium. New technological capabilities emerge gradually from research labs and garage tinkerers until, eventually, it feels like something new is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-28T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T16:06:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mick Costigan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mick Costigan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#\/schema\/person\/image\/d9265fbe75fe4f817416fa11fa2bbe07\"}],\"headline\":\"Inventing the Future of Agents\",\"datePublished\":\"2024-10-28T14:00:00+00:00\",\"dateModified\":\"2024-10-30T16:06:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/\"},\"wordCount\":963,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png\",\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/\",\"name\":\"Inventing the Future of Agents - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png\",\"datePublished\":\"2024-10-28T14:00:00+00:00\",\"dateModified\":\"2024-10-30T16:06:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#\/schema\/person\/84f08dfb9ef3c2d054204edb36c96f3c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/au\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inventing the Future of Agents\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#\/schema\/person\/image\/d9265fbe75fe4f817416fa11fa2bbe07\",\"name\":\"Mick Costigan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Mick Costigan\"},\"url\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/author\/mick-costigan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Inventing the Future of Agents - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/","og_type":"article","og_title":"Inventing the Future of Agents","og_description":"\u201cThe best way to predict the future is to invent it.\u201d Alan Kay &#8211; Computer Science Pioneer Computing has always moved forward in a kind of jerky, stop-start motion \u2014 what biologists call a punctuated equilibrium. New technological capabilities emerge gradually from research labs and garage tinkerers until, eventually, it feels like something new is [&hellip;]","og_url":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/","og_site_name":"Salesforce","article_published_time":"2024-10-28T14:00:00+00:00","article_modified_time":"2024-10-30T16:06:49+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png","type":"image\/png"}],"author":"Mick Costigan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mick Costigan","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/au\/news\/#\/schema\/person\/image\/d9265fbe75fe4f817416fa11fa2bbe07"}],"headline":"Inventing the Future of Agents","datePublished":"2024-10-28T14:00:00+00:00","dateModified":"2024-10-30T16:06:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/"},"wordCount":963,"image":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png","inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/","url":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/","name":"Inventing the Future of Agents - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png","datePublished":"2024-10-28T14:00:00+00:00","dateModified":"2024-10-30T16:06:49+00:00","author":{"@id":"https:\/\/www.salesforce.com\/au\/news\/#\/schema\/person\/84f08dfb9ef3c2d054204edb36c96f3c"},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png","contentUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/inventing-future-of-ai-agents\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/au\/news\/"},{"@type":"ListItem","position":2,"name":"Inventing the Future of Agents"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/news\/#website","url":"https:\/\/www.salesforce.com\/au\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/au\/news\/#\/schema\/person\/image\/d9265fbe75fe4f817416fa11fa2bbe07","name":"Mick Costigan","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Mick Costigan"},"url":"https:\/\/www.salesforce.com\/au\/news\/stories\/author\/mick-costigan\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Inventing-the-Future-of-AI-Agents.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/11277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/comments?post=11277"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/11277\/revisions"}],"predecessor-version":[{"id":11294,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/11277\/revisions\/11294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/media\/11276"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/media?parent=11277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/categories?post=11277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/tags?post=11277"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_content_type?post=11277"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_theme?post=11277"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_topic?post=11277"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_product?post=11277"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_industry?post=11277"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_role?post=11277"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=11277"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_location?post=11277"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_collection?post=11277"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_visibility?post=11277"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/coauthors?post=11277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}