{"id":11331,"date":"2024-11-08T12:56:44","date_gmt":"2024-11-08T01:56:44","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11331"},"modified":"2024-11-08T12:56:46","modified_gmt":"2024-11-08T01:56:46","slug":"australian-small-business-can-thrive-in-third-wave-of-ai-era","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/australian-small-business-can-thrive-in-third-wave-of-ai-era\/","title":{"rendered":"Australian Small Business Can Thrive In Third Wave of AI Era"},"content":{"rendered":"\n<p>The arrival of autonomous agents as part of a third wave of AI will help empower Australian small and medium businesses (SMBs) to scale and grow with confidence, according to Gretta Svendsen, RVP Small Business for Salesforce ANZ.&nbsp;<\/p>\n\n\n\n<p>Svendsen made the comments as part of the recent PayPal Connect event in Sydney, joining a panel of experts from TikTok and AWS to discuss the macro trends impacting small businesses in Australia in 2024.<\/p>\n\n\n\n<p>Salesforce data earlier this year had highlighted how IT professionals in SMBs<a href=\"https:\/\/www.salesforce.com\/news\/stories\/smb-ai-trends-stats\/\"> were already more confident about AI<\/a> and its benefits, than their enterprise counterparts. Speaking at the event, Svendsen noted much of this confidence is down to the impact AI is having on small businesses every day.&nbsp;<\/p>\n\n\n\n<p>\u201cSMBs are now better able to leverage personalisation and that\u2019s leading to growth. From making use of real-time data to tailor interactions based on customer behaviour, to sending customised and targeted email campaigns that can adapt at the moment of opening, these businesses are already implementing new ways of working and it\u2019s having a positive impact.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"11333-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"981\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=981\" alt=\"PayPal Connect small business panel Sydney October 2024\" class=\"wp-image-11333\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg 3024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=288&amp;h=300 288w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=768&amp;h=801 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=981&amp;h=1024 981w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=1472&amp;h=1536 1472w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=1963&amp;h=2048 1963w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=253&amp;h=264 253w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=350&amp;h=365 350w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=678&amp;h=707 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=144&amp;h=150 144w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=185&amp;h=193 185w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=1218&amp;h=1271 1218w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><\/a><figcaption class=\"wp-element-caption\">Gretta Svendsen, Regional VP Small Business, Salesforce presents as part of the &#8220;Macro Trends Impacting Small Business&#8221; panel at the PayPal Connect event at Machine Hall in Sydney on October 30. <\/figcaption><\/figure>\n<div id=\"11333-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"3155\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=981\" alt=\"PayPal Connect small business panel Sydney October 2024\" class=\"wp-image-11333\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg 3024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=288&amp;h=300 288w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=768&amp;h=801 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=981&amp;h=1024 981w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=1472&amp;h=1536 1472w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=1963&amp;h=2048 1963w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=253&amp;h=264 253w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=350&amp;h=365 350w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=678&amp;h=707 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=144&amp;h=150 144w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=185&amp;h=193 185w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/11\/paypalconnect.jpeg?w=1218&amp;h=1271 1218w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \/><figcaption class=\"wp-element-caption\">Gretta Svendsen, Regional VP Small Business, Salesforce presents as part of the &#8220;Macro Trends Impacting Small Business&#8221; panel at the PayPal Connect event at Machine Hall in Sydney on October 30. <\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>The panel also discussed issues of privacy and security, and the risks facing small businesses as they seek to implement AI. \u201cHaving the right platform to leverage AI from is essential,\u201d noted Svendssen. \u201cThe largest challenge we see with SMBs is that they tend to use consumer AI platforms for business purposes.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cPut simply, consumer AI isn\u2019t fit for business purposes, it doesn\u2019t have the appropriate safety and trust controls, and these were guardrails we built into our own platform from the start accordingly.\u201d\u00a0<\/p>\n\n\n\n<p><br>Pointing to the AI implementation examples of local customers &#8211; such as <a href=\"https:\/\/www.salesforce.com\/au\/resources\/customer-stories\/madecomfy\/\">Made Comfy<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/resources\/customer-stories\/pay-com-au\/\">pay.com.au<\/a> &#8211; Svendssen concluded: \u201cOur advice to our customers has been to get the basics right when you start. It can be really easy to rush through things, think you\u2019re going to come back and fix it later. Make sure you have good customer data <em>and<\/em> a good data platform to manage, capture and store this, supported by strong policies around keeping your data safe.\u201d<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The arrival of autonomous agents as part of a third wave of AI will help empower Australian small and medium businesses (SMBs) to scale and grow with confidence, according to Gretta Svendsen, RVP Small Business for Salesforce ANZ.&nbsp; Svendsen made the comments as part of the recent PayPal Connect event in Sydney, joining a panel [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1215],"sf_theme":[1114],"sf_topic":[1250],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-11331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-event-coverage","sf_theme-artificial-intelligence","sf_topic-small-business","sf_location-anz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Australian Small Business Can 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