{"id":11429,"date":"2024-11-20T09:00:00","date_gmt":"2024-11-20T17:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11429"},"modified":"2024-11-21T04:06:43","modified_gmt":"2024-11-20T17:06:43","slug":"ai-for-holiday-shopping-predictions","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-for-holiday-shopping-predictions\/","title":{"rendered":"Salesforce Data: AI Steers the Cyber Week Shopping Cart to $61 Billion in Sales"},"content":{"rendered":"\n

Salesforce data and insights based on the activity of global shoppers reveal strong consumer interest in Cyber Week and the power of AI agents to maximize conversion<\/em><\/p>\n\n\n\n

AI contributed to 17% of global purchases in the last seven weeks<\/em><\/p>\n\n\n\n

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Salesforce today reported that the upcoming Cyber Week is expected to drive $311 billion in global sales as consumers eagerly await holiday deals, with the use of AI<\/a> and agents<\/a> set to influence up to 19% of those orders.<\/p>\n\n\n\n

The Salesforce Shopping Index<\/a> \u2014 which analyzes data from 1.5 billion global shoppers, more than 1.5 trillion page views, and hundreds of millions of unique SKUs on the Salesforce Customer 360<\/a> platform \u2014 showed that since the start of October, digital retailers using generative AI and agents increased their average order value by 7% compared to those without the technology ($117 vs. $109). AI and agents were also responsible for driving 17% of global orders through personalized recommendations, targeted promotions, and smarter customer service.<\/p>\n\n\n\n

Retailers using AI-powered agents during this time frame also doubled customer service engagement, addressing complex cases faster as 30%<\/a> of consumers prefer agents for speedier service. <\/p>\n\n\n\n

“Agents have the potential to transform the holiday season by helping retailers provide personalized, timely, and efficient service to shoppers when they need it most,\u201d said Michael Affronti, SVP and GM of Commerce Cloud. \u201cThere is a wide open opportunity for digital retailers to use AI for personal shopper agents that help consumers find exactly what they\u2019re looking for and continue to make the path to purchase an easy one.” <\/p>\n\n\n\n

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Agents have the potential to transform the holiday season by helping retailers provide personalized, timely, and efficient service to shoppers when they need it most<\/strong>.<\/p>\nMichael Affronti, SVP and GM of Commerce Cloud<\/cite><\/blockquote>\n\n\n\n

Salesforce\u2019s Cyber Week 2024 predictions<\/strong>: Reviewing real-time aggregate data stemming from Agentforce<\/a>, Commerce Cloud<\/a>, Service Cloud<\/a>, and Marketing Cloud<\/a>, Salesforce expects to see four major trends during this year\u2019s most critical shopping week:<\/p>\n\n\n\n