{"id":11713,"date":"2025-02-24T08:00:00","date_gmt":"2025-02-23T21:00:00","guid":{"rendered":""},"modified":"2025-02-23T07:07:15","modified_gmt":"2025-02-22T20:07:15","slug":"women-agentic-ai-era","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/women-agentic-ai-era\/","title":{"rendered":"How Women Can Shape the Agentic AI Era \u2013 And Why It Matters"},"content":{"rendered":"\n

How do we ensure women are empowered to use, benefit and shape the third wave of AI: agentic AI<\/a>? That was the topic of discussion at a recent roundtable at Salesforce Tower Sydney, hosted in partnership with Women’s Agenda<\/a>.\u00a0<\/p>\n\n\n\n

Salesforce\u2019s Rowena Westphalen, SVP of Innovation, AI and Customer Advisory<\/a>, and Renata Bertram, VP, Field Marketing, ANZ<\/a>, were joined by influential leaders from various industries, backgrounds, and companies, including Amazon Web Services, WPP, Commonwealth Bank, Telstra, Macquarie Group and Bluescope, to discuss the importance of gender equity in the era of agentic AI.<\/p>\n\n\n\n

Recent Salesforce research<\/a> revealed female C-suite executives in Australia were embracing AI at high rates, with 50% saying they used generative AI \u201call the time\u201d – compared to just 38% of their male counterparts. The study also showed they\u2019re more likely to recognise the technology as a top priority, critical to the success of their business over the next three years \u2013 48% versus 36% of male executives.\u00a0<\/p>\n\n\n\n

The opportunity is clear: AI can be a powerful tool to accelerate careers, improve productivity, and enhance creativity and innovation.\u201cAI\u2019s importance cannot be overstated. Agentic AI<\/a> technologies are more accessible and advanced than ever, offering every organisation the chance to transform how they work,\u201d said Rowena Westphalen. \u201cAs we move from AI experimentation to true business transformation<\/a>, we must ensure women have strong representation in AI\u2019s development and implementation.\u201d<\/p>\n\n\n\n

Why participation in AI matters<\/strong><\/h2>\n\n\n\n

The generative AI revolution of the past couple of years has evolved into the agentic AI era<\/a> – whereby businesses are changing how they operate and creating meaningful impact across communities with the support of AI agents. AI is already transforming industries, from public sector<\/a> to retail<\/a>, and there’s a unique opportunity for women to shape how this technology continues to evolve.\u00a0AI reflects the data it learns from. When women and other underrepresented audiences engage with AI, they bring fresh perspectives, challenge biases and help create technology that is ethical<\/a> and serves everyone.<\/p>\n\n\n\n