{"id":11740,"date":"2025-02-26T08:00:00","date_gmt":"2025-02-25T21:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11740"},"modified":"2025-02-26T08:20:14","modified_gmt":"2025-02-25T21:20:14","slug":"agentic-ai-research-executives","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/agentic-ai-research-executives\/","title":{"rendered":"Agentic AI a Top Priority for ANZ Business Leaders"},"content":{"rendered":"\n<p>New YouGov research, commissioned by Salesforce, reveals C-suite executives in Australia and New Zealand (ANZ) are increasingly adopting agentic AI to address a tight labour market, <a href=\"https:\/\/www.abs.gov.au\/statistics\/measuring-what-matters\/measuring-what-matters-themes-and-indicators\/prosperous\/productivity\" target=\"_blank\" rel=\"noreferrer noopener\">flat productivity<\/a> in <a href=\"https:\/\/www.treasury.govt.nz\/publications\/tp\/productivity-slowdown-implications-treasurys-forecasts-and-projections\" target=\"_blank\" rel=\"noreferrer noopener\">both markets<\/a>, and rising customer expectations.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce_YouGov_ANZ_AI_C-suite_Research_Report_February-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">The study<\/a>, which surveyed over 480 ANZ C-suite executives, found that 69% of those who prioritise AI are focusing on agentic AI over the next 12 months, with 38% already implementing the technology.<\/p>\n\n\n\n<p>\u201cFor customers, their last great experience is their new expectation, and all that pressure is falling on front line employees, who are more burned out than ever. ANZ business leaders are facing this while also dealing with ongoing productivity challenges and an inability to get the right people into the right roles,\u201d said <strong>Frank Fillmann, EVP and General Manager, Salesforce ANZ.<\/strong> \u201cIt\u2019s a perfect storm where supply simply doesn\u2019t meet demand. Local leaders know this can\u2019t be tackled without augmenting employees with elastic digital labour.\u201d<\/p>\n\n\n\n<p>AI is among the top three business priorities for 79% of ANZ C-suite executives. The primary drivers include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Innovating customer and employee experiences (57%)<\/li>\n\n\n\n<li>Addressing customer expectations for faster, personalised experiences (55%)&nbsp;<\/li>\n\n\n\n<li>Leading the market with cutting edge technology (51%)&nbsp;<\/li>\n\n\n\n<li>Employee demand for AI tools (50%)<\/li>\n\n\n\n<li>Enhancing productivity and efficiency (49%)<\/li>\n<\/ul>\n\n\n\n<p>The main challenges identified by ANZ leaders over the next 12 months are adapting to technological change, attracting and retaining talent, and scaling their businesses to meet demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-agentic-ai-unlocking-productivity-and-growth-nbsp\"><strong>Agentic AI: unlocking productivity and growth&nbsp;<\/strong><\/h2>\n\n\n\n<p>Agentic AI offers opportunities for businesses to navigate these challenges with a digital labour force that works 24\/7, acting alongside humans to streamline operations, enhance productivity, reduce costs, and unlock new levels of innovation and scalability.&nbsp;<\/p>\n\n\n\n<p>This technology is already making a <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/australia-business-agentic-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">significant impact in ANZ<\/a>, where companies are leveraging AI agents to support front line employees and improve customer satisfaction.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Agentforce, companies no longer need to choose between enhancing productivity and improving customer experience.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Frank Fillmann, EVP and General Manager, Salesforce ANZ<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u201cWith Agentforce, companies no longer need to choose between enhancing productivity and improving customer experience, previously thought of as a trade-off \u2013 and can instead focus on bold, audacious thinking to grow and scale their business,\u201d said Fillmann.<\/p>\n\n\n\n<p>For leaders who consider AI their top priority, agentic AI use cases include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales forecasting and analytics (58%)<\/li>\n\n\n\n<li>24\/7 customer support across channels (68%)<\/li>\n\n\n\n<li>Platform management (58%)<\/li>\n\n\n\n<li>Marketing strategy and campaign development (57%)<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12282\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/05\/New-Research-Finds-Data-Foundation-and-Governance-Key-to-Securing-Agentic-AI-in-the-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/05\/New-Research-Finds-Data-Foundation-and-Governance-Key-to-Securing-Agentic-AI-in-the-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/it-security-stats-2025\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tNew Research Shows ANZ Security Leaders Are Optimistic about AI Agents, But Trust and Compliance Are Key\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/11740\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-success-stories\"><strong>Customer success stories<\/strong><\/h2>\n\n\n\n<p>Brands including <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/11\/20\/fisher-paykel-agentforce-data-cloud-boost-sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Fisher &amp; Paykel<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/hipages\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">hipages<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/urban-rest\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Urban Rest<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/pacific-smiles\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Pacific Smiles<\/a> are turning to Agentforce because it is integrated with their apps, works across customer channels, augments their employees, and scales capacity for business needs.*<\/p>\n\n\n\n<p>In their journey to become one of the most human-centred appliance brands in the world, Fisher &amp; Paykel is using Agentforce to resolve 30% of their customer queries, helping save up to 3,300 hours per month.<\/p>\n\n\n\n<p>hipages, the go-to platform for connecting Australians with trusted tradies, has reduced onboarding verification checks for new tradies from three hours to near real time.<\/p>\n\n\n\n<p>For serviced apartment provider Urban Rest, Agentforce is helping provide 24\/7 global support, resolving up to 30% of guest inquiries automatically and increasing productivity by 50%.<\/p>\n\n\n\n<p>Pacific Smiles, one of Australia\u2019s fastest-growing dentist service organisations, has deployed AI-powered service agents to help patients to book an appointment in as little as 1.5 minutes, an estimated 80% reduction&nbsp;in enquiry-heavy booking times, ensuring faster access to care.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-research-methodology-nbsp\"><strong>Research methodology<\/strong>&nbsp;<\/h2>\n\n\n\n<p>This study, \u2018C-suite perspectives on agentic AI\u2019, was conducted by YouGov online between January 14th\u201320th, 2025. The sample comprised 487 C-suite executives and above from large businesses (250+ employees) in Australia and New Zealand. The sample categorised CIOs and CTOs as technical leaders and other ANZ C-suite\/owners\/directors as non-technical leaders. YouGov designed the questionnaire in consultation with Salesforce.<\/p>\n\n\n\n<p><em>*These stories reflect the experiences of real Salesforce customers, but your experience may vary. Customers who purchase our services should make their purchase decisions based on their unique needs and the Salesforce products and features that are currently available.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find the full report <a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce_YouGov_ANZ_AI_C-suite_Research_Report_February-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read more Agentforce World Tour Sydney news <a href=\"https:\/\/www.salesforce.com\/au\/news\/collections\/agentforce-world-tour-sydney-2025\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/11\/20\/fisher-paykel-agentforce-data-cloud-boost-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fisher <\/a><a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/11\/20\/fisher-paykel-agentforce-data-cloud-boost-sales\/\">&amp; Paykel<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/hipages\/\" target=\"_blank\" rel=\"noreferrer noopener\">hipages<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/urban-rest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Urban Rest<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/pacific-smiles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pacific Smiles<\/a>\u2019s Salesforce journey<\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>New YouGov research, commissioned by Salesforce, reveals C-suite executives in Australia and New Zealand (ANZ) are increasingly adopting agentic AI to address a tight labour market, flat productivity in both markets, and rising customer expectations. The study, which surveyed over 480 ANZ C-suite executives, found that 69% of those who prioritise AI are focusing on [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[1114,1116],"sf_topic":[4027,1092,1104],"sf_product":[3728],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[4196],"sf_visibility":[],"coauthors":[],"class_list":["post-11740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_theme-future-of-work","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_product-agentforce","sf_location-anz","sf_collection-agentforce-world-tour-sydney-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agentic AI a Top Priority for ANZ Business Leaders - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentic-ai-research-executives\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agentic AI a Top Priority for ANZ Business Leaders\" \/>\n<meta property=\"og:description\" content=\"New YouGov research, commissioned by Salesforce, reveals C-suite executives in Australia and New Zealand (ANZ) are increasingly adopting agentic AI to address a tight labour market, flat productivity in both markets, and rising customer expectations. 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