{"id":11880,"date":"2025-03-21T11:06:54","date_gmt":"2025-03-21T00:06:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11880"},"modified":"2025-03-21T20:20:10","modified_gmt":"2025-03-21T09:20:10","slug":"tripadeal-agentic-ai-immersive-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/tripadeal-agentic-ai-immersive-experience\/","title":{"rendered":"How TripADeal is Bringing Holiday Dreams to Life with Agentic AI"},"content":{"rendered":"\n<p>With Australian holidaymakers increasingly looking online to book their next holiday, <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/tripadeal\/\" target=\"_blank\" rel=\"noreferrer noopener\">TripADeal<\/a> has turned to Agentforce to work alongside its consultants to provide unforgettable experiences to travellers.\u00a0<\/p>\n\n\n\n<p>Thousands of these future holidaymakers recently had the chance to see first-hand how TripADeal is using AI agents alongside its consultant team to provide fast and accurate service in support of their travel bookings, as part of a world-first AI immersive experience in Sydney that encouraged visitors to plan their dream holiday using TripADeal\u2019s Agentforce agent.&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong> The Australian online travel agency prides itself on its exceptional customer service, offering curated holiday packages &#8211; including tours, cruises, hotels and experiences &#8211; to help customers book the getaway of their dreams.\u00a0<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> &#8211; a complete AI system for augmenting teams with trusted autonomous AI agents in the flow of work &#8211; AI agents work alongside TripADeal\u2019s travel consultants to scale its world-class service and deliver a helpful and seamless experience for Aussie travellers.\u00a0\u00a0<\/p>\n\n\n\n<p>TripADeal\u2019s AI agent serves as a virtual travel consultant, an extension of its team that answers questions and learns travel preferences for tailored recommendations, enabling the travel agency\u2019s human consultants to work more efficiently. For complex queries or booking assistance, customers are transferred to a human consultant, and TripADeal monitors all interactions to ensure timely human intervention if needed.&nbsp;<\/p>\n\n\n\n<p>The business plans to extend the use of the AI agent to help its team members surface information more quickly, including relevant deals based on when and where customers want to travel and who they&#8217;re travelling with. This will equip the team to deliver better, more personalised service while supporting efficient growth.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Agentforce: What AI Was Meant to Be | Activation\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4HjAnCr6LEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Why it\u2019s important:\u00a0<\/strong>AI, personalisation, and trust <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/marketing-trends-ai-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">are key priorities for Australia\u2019s marketing leaders<\/a>. A YouGov survey of over 1,000 Australians found that 66% plan to book travel online in the next six months, with 59% seeking <a href=\"https:\/\/www.salesforce.com\/au\/retail\/marketing-software\/personalization-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalised recommendations<\/a> based on their preferences.<\/p>\n\n\n\n<p>Younger generations, particularly Gen Z (72%) and Millennials (69%), are more interested in these recommendations compared to Gen X (54%) and Baby Boomers (46%). Similarly, Gen Z (89%) and Millennials (88%) are more likely to book experiences online, versus Gen X (79%) and Baby Boomers (72%). These results reflect <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/anz-consumer-trust-ai-agents-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">generational shifts in attitudes<\/a> toward AI and customer experiences<\/p>\n\n\n\n<p><strong>Go deeper:<\/strong> To demonstrate how humans and autonomous AI agents can work together to deliver these types of personalised, curated holiday packages, Salesforce teamed up with TripADeal to create a world-first AI immersive experience, <em>What AI Was Meant to Be<\/em>, at Martin Place in the heart of the Sydney CBD.\u00a0<\/p>\n\n\n\n<p>Visitors were able to experience how Salesforce\u2019s Agentforce <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/tripadeal\/\" target=\"_blank\" rel=\"noreferrer noopener\">is helping TripADeal <\/a>deliver personalised, curated \u2018meant to be\u2019 dream holidays to Aussies across the country. Over 20,000 people experienced the activation over the three days, with over 1,000 people getting hands on to build a custom holiday package using the TripADeal agent.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-autoplay=\"true\" data-delay=\"3\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"6000\" height=\"4000\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-11886\" data-id=\"11886\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-003.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-003.jpg 6000w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-003.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-003.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-003.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-003.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-003.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-003.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-003.jpg?w=500&amp;h=333 500w, 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srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-004.jpg 6000w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-004.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-004.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-004.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-004.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-004.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-004.jpg?w=264&amp;h=176 264w, 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src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-007.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-007.jpg 6000w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-007.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-007.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-007.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-007.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-007.jpg?w=2048&amp;h=1365 2048w, 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alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-11884\" data-id=\"11884\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=683\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg 4000w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=200&amp;h=300 200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=768&amp;h=1152 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=683&amp;h=1024 683w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=1024&amp;h=1536 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=1365&amp;h=2048 1365w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=176&amp;h=264 176w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=243&amp;h=365 243w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=678&amp;h=1017 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=100&amp;h=150 100w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=129&amp;h=193 129w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-008.jpg?w=1218&amp;h=1827 1218w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"6000\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-11888\" data-id=\"11888\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-010.jpg?w=683\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-010.jpg 4000w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-010.jpg?w=200&amp;h=300 200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-010.jpg?w=768&amp;h=1152 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-010.jpg?w=683&amp;h=1024 683w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-010.jpg?w=1024&amp;h=1536 1024w, 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class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"6000\" height=\"4000\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-11885\" data-id=\"11885\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg 6000w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=290&amp;h=193 290w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-013.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 6000px) 100vw, 6000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"6000\" height=\"4000\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-11883\" data-id=\"11883\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg 6000w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=290&amp;h=193 290w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/03\/AMTB-Activation-Syd-019.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 6000px) 100vw, 6000px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Salesforce view:<\/strong> \u201cAussie travellers want unique, personalised travel recommendations to make their dream holidays come to life. We have to remember that planning a trip is often a major investment in time and money, so anything that can help make this process smoother is a win for those with the travel bug. For TripADeal, autonomous agents and humans working together are helping to meet these expectations and deliver an exceptional experience for their customers, redefining what&#8217;s possible for the travel industry.&#8221; &#8211; Leandro Perez, SVP and CMO Australia and New Zealand, Salesforce<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12282\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/daily-ai-workforce-use-growth\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" 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https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/05\/New-Research-Finds-Data-Foundation-and-Governance-Key-to-Securing-Agentic-AI-in-the-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/05\/New-Research-Finds-Data-Foundation-and-Governance-Key-to-Securing-Agentic-AI-in-the-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/it-security-stats-2025\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tNew Research Shows ANZ Security Leaders Are Optimistic about AI Agents, But Trust and Compliance Are Key\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/11880\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find out more about <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> <\/li>\n\n\n\n<li>Read more on why AI, personalisation, and trust <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/marketing-trends-ai-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">are key priorities for Australia\u2019s marketing leaders<\/a><\/li>\n\n\n\n<li>Leanr more about <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/tripadeal\/\" target=\"_blank\" rel=\"noreferrer noopener\">TripADeal&#8217;s Agentforce journey<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With Australian holidaymakers increasingly looking online to book their next holiday, TripADeal has turned to Agentforce to work alongside its consultants to provide unforgettable experiences to travellers.\u00a0 Thousands of these future holidaymakers recently had the chance to see first-hand how TripADeal is using AI agents alongside its consultant team to provide fast and accurate service [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1215,1202],"sf_theme":[1115],"sf_topic":[4027,1092,1104,1093],"sf_product":[3728],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[],"sf_visibility":[1539],"coauthors":[],"class_list":["post-11880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-event-coverage","sf_content_type-news-highlight-customer","sf_theme-digital-transformation","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_topic-digital-transformation","sf_product-agentforce","sf_location-anz"],"yoast_head":"<!-- This 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