{"id":11951,"date":"2025-04-03T11:55:10","date_gmt":"2025-04-03T00:55:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11951"},"modified":"2025-04-04T01:35:40","modified_gmt":"2025-04-03T14:35:40","slug":"how-sustainable-ai-is-redefining-responsible-innovation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/how-sustainable-ai-is-redefining-responsible-innovation\/","title":{"rendered":"How Sustainable AI Is Redefining Responsible Innovation"},"content":{"rendered":"\n<p>Australian businesses need to ensure their AI use is developed and deployed responsibly, ethically, and sustainably, all while harnessing its benefits and maintaining trust with key stakeholders.&nbsp;<\/p>\n\n\n\n<p>This was one of the key themes addressed at the <em>Climate and AI Summit<\/em> at Sydney&#8217;s Salesforce Tower earlier this month, held as part of this year&#8217;s <a href=\"https:\/\/www.caw.sydney\/\" target=\"_blank\" rel=\"noreferrer noopener\">Climate Action Week Sydney.<\/a> Attendees heard how Salesforce is approaching this topic with its <a href=\"https:\/\/engineering.salesforce.com\/unveiling-salesforces-blueprint-for-sustainable-ai-where-responsibility-meets-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable AI Approach <\/a>focused on right-sized models, efficient hardware, low-carbon regions, transparency, sustainable use cases, and investments.\u00a0<\/p>\n\n\n\n<p>Attendees also heard from sustainability leaders across industries who are driving real impact in their sectors.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-driving-the-news\"><strong>Driving the news:<\/strong><\/h5>\n\n\n\n<p>Sponsored by Salesforce, Climate Action Week Sydney is a series of community-led events held across Sydney from all aspects of the climate action ecosystem. As AI reshapes how we live and work, Salesforce is working across its operations, ecosystem, and investments to make AI more sustainable and <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agents-for-impact-accelerator-announcement\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">equitable<\/a>.\u00a0<\/p>\n\n\n\n<p>This includes leveraging <a href=\"https:\/\/www.salesforce.com\/blog\/agentforce-for-sustainability\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce for sustainability transformation<\/a> to improve accuracy and efficiency, accelerating time to compliance, and empowering teams to spend more time taking action against their sustainability goals. It also includes supporting external innovation, enabling nonprofits like <a href=\"https:\/\/good360.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Good360<\/a> to access leading technology via the <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agents-for-impact-accelerator-announcement\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI for Impact Accelerator<\/a>, as well as the<a href=\"https:\/\/salesforceventures.com\/impact-fund\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Salesforce\u2019s Ventures Impact Fund<\/a>, which invests in climate startups such as <a href=\"https:\/\/www.pano.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">PanoAI<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith the rise of agentic AI, we\u2019re seeing how agents can be at the heart of any organisation&#8217;s sustainability approach, enabling transformation across sustainable sourcing, sustainability management, sustainable operations and more.\u201d<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Alexandra McDonald, Climate &amp; Nature Program Lead, Salesforce Australia and New Zealand<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cToday\u2019s businesses are expected to balance innovation with responsibility, and that has never been clearer than when it comes to the use of AI and sustainability,\u201d said Alexandra McDonald, Climate &amp; Nature Program Lead, Salesforce Australia and New Zealand. \u201cWith the rise of agentic AI, we\u2019re seeing how agents can be at the heart of any organisation&#8217;s sustainability approach, enabling transformation across sustainable sourcing, sustainability management, sustainable operations and more.&nbsp;<\/p>\n\n\n\n<p>\u201cWith Agentforce we\u2019re ensuring organisations have the tools to scale their impact and accelerate their missions at every level.\u201d<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12251\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-net-zero-cloud-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/06\/Salesforce-Launches-Agentforce-for-Net-Zero-Cloud-with-Unified-Data-to-Help-Teams-Meet-Sustainability-Compliance-Cut-Costs-and-Drive-Efficiency.png?w=1024\" 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343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-net-zero-cloud-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Net Zero Cloud with Unified Data to Help Teams Meet Sustainability Compliance, Cut Costs, and Drive Efficiency\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"11744\"\n\t\tclass=\"content-card content-card--large-inline 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https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2025\/02\/26\/salesforce-australia-investment-2025\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce to Invest $2.5B in Australia over 5 Years\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/11951\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-go-deeper-nbsp\"><strong>Go deeper:&nbsp;<\/strong><\/h5>\n\n\n\n<p>Discussion at the event highlighted how sustainability leaders need to view their data and technology teams as critical partners to build trust in AI with all stakeholders and adopt a sustainable AI strategy if they are to leverage the power of AI to accelerate action on climate change and biodiversity loss. Attendees also heard how a <a href=\"https:\/\/www.salesforce.com\/net-zero\/esg-data-strategy\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">comprehensive ESG data strategy<\/a> can be a critical enabler for their business.\u00a0<\/p>\n\n\n\n<p>There is also an increasing demand for transparency from AI providers on the environmental footprint and efficiency of their models. Last month, Salesforce launched the <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-energy-score\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI Energy Score<\/a>, a first-of-its-kind benchmarking tool that enables AI developers and users to evaluate, identify, and compare the energy consumption of AI models.<\/p>\n\n\n\n<p>\u201cWe know one of the biggest barriers to sustainability is the lack of transparency and comparability in AI,\u201d said McDonald. \u201cWithout clear benchmarks, it\u2019s hard to know how we\u2019re doing, or how to improve, which is why the AI Energy Score is so important. Allowing easy disclosure and comparison of the energy efficiency of different AI models, it sets a new standard for transparency in AI energy use.\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review the outcomes of last year\u2019s&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/ai-for-climate-action\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Climate and AI Summit<\/a>&nbsp;<\/li>\n\n\n\n<li>Learn&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/agentforce-for-sustainability\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to Leverage Agentforce for Sustainability Transformation<\/a>&nbsp;<\/li>\n\n\n\n<li>Read more about&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-energy-score\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce&#8217;s AI Energy Score<\/a>&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Australian businesses need to ensure their AI use is developed and deployed responsibly, ethically, and sustainably, all while harnessing its benefits and maintaining trust with key stakeholders.&nbsp; This was one of the key themes addressed at the Climate and AI Summit at Sydney&#8217;s Salesforce Tower earlier this month, held as part of this year&#8217;s Climate [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1215],"sf_theme":[1115],"sf_topic":[1092,1157],"sf_product":[3728,1151],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[],"sf_visibility":[1539],"coauthors":[],"class_list":["post-11951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-event-coverage","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-sustainability","sf_product-agentforce","sf_product-net-zero-cloud","sf_location-anz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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