{"id":12220,"date":"2025-06-25T08:00:00","date_gmt":"2025-06-24T22:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12220"},"modified":"2025-06-25T08:27:18","modified_gmt":"2025-06-24T22:27:18","slug":"el-jannah-experience-agentforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/el-jannah-experience-agentforce\/","title":{"rendered":"El Jannah Elevates Its Guest Experience With Agentforce"},"content":{"rendered":"\n<p><a href=\"https:\/\/eljannah.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">El Jannah<\/a> is a popular Australian quick-service restaurant specialising in Lebanese charcoal chicken and Middle Eastern cuisine. As the business has grown nationally, it&#8217;s turned to <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, Salesforce\u2019s digital labour platform, to provide a fast and effective guest experience, before people arrive at its restaurant locations.<\/p>\n\n\n\n<p><strong>Why it\u2019s important<\/strong>: Australian businesses recognise that <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-agent-retail-trends-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">inefficient processes and technology can be a drain on productivity<\/a>, with more than half of local customers agreeing that poor customer service, out-of-stock products, and long check out times will influence them to abandon their purchases.\u00a0\u00a0<\/p>\n\n\n\n<p>From the founding of its first, family-run shop in Granville in 1998, El Jannah now has more than 50 locations across New South Wales, Victoria, and the Australian Capital Territory. But with a rapidly growing number of franchise locations, El Jannah has experienced operational challenges including inconsistent service and delayed responses to customer queries..&nbsp;<\/p>\n\n\n\n<p>Its expansion has also highlighted the need for a unified system to enhance efficiency and customer satisfaction, and help the business consolidate customer data and integrate lead management.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tAgentforce World Tour Melbourne News\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"http:\/\/salesforce.com\/au\/news\/collections\/agentforce-world-tour-melbourne-2025\/\" target=\"_blank\">\n\t\t\t\t<span>Here<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>How it works:<\/strong> <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> is a complete AI system for augmenting teams with trusted autonomous <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> in the flow of work. Working alongside <a href=\"https:\/\/www.salesforce.com\/au\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, the hyperscale data engine built with the <a href=\"https:\/\/www.salesforce.com\/au\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a>, as well as <a href=\"https:\/\/www.salesforce.com\/au\/service\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, El Jannah has quickly elevated its guest experience with:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faster customer service: <\/strong>The business has implemented an agent on its website to handle the most common questions from customers around the clock, responding to queries about its menu, trading hours, and nearest locations. The agent has already responded to more than a thousand such queries since February, with 60% of all inbound requests now being handled by Agentforce.<\/li>\n\n\n\n<li><strong>Powering guest loyalty<\/strong>: Responding more quickly and effectively to its guests, El Jannah has used the Salesforce Platform to attract more than 16,000 new active customers. Along the way, the average lifetime value of each guest has increased over 55%.<\/li>\n\n\n\n<li><strong>Empowered customer teams: <\/strong>By reducing \u200cthe volume of queries via both its website and call centre, El Jannah\u2019s customer-facing teams have reclaimed time to work on more strategic work, in support of its continued growth plans.<\/li>\n\n\n\n<li><strong>Consolidating customer data: <\/strong>Bringing together data from across each franchise in the business into one consolidated platform with Data Cloud, El Jannah now has a unified view of customer activity, enabling seamless, personalised experiences, especially for repeat visitors.\u00a0<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Not only has Agentforce helped free up our customer-facing teams to take on more strategic work, it\u2019s supported the business to connect with more than 16,000 new active customers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Tyler Mason, Head of IT &amp; PMO, El Jannah<\/p>\n<\/blockquote>\n\n\n\n<p><strong>What\u2019s next: <\/strong>El Jannah plans to work with its implementation partner Xenai Digital to expand its use of AI agents to support its loyalty system, while future upgrades to its existing agent on its website will provide customers with updates on stock levels and how busy their local store is.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12226\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/06\/Victorian-Government-extends-Salesforce-State-Purchase-Contract-to-support-digital-transformation-ANZ-Newsroom-only.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2025\/06\/25\/victorian-government-digital-transformation\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tVictorian Government Extends Salesforce State Purchase Contract to Support Digital Transformation\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/12220\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The customer perspective:<\/strong><em> \u201c<\/em>Agentforce has been a key part of our digital transformation as we focus on improving the overall dining experience for our guests. Its integration across the Salesforce Platform has ensured we can scale our business smartly, leveraging data, automation, personalisation and AI to ensure we maintain our high standards across all our franchise operations. Not only has Agentforce helped free up our customer-facing teams to take on more strategic work, it\u2019s supported the business to connect with more than 16,000 new active customers.\u201d &#8211; Tyler Mason, Head of IT &amp; PMO, El Jannah<\/p>\n\n\n\n<p><strong>The Salesforce perspective:<\/strong> \u201cEl Jannah is clearly demonstrating how agentic AI can quickly and effectively enhance productivity, streamline operations, reduce costs and help drive growth. In just a few months, the business has been able to transform how their customer-facing teams engages with their guests. El Jannah represents a new generation of innovative businesses, who are utilising human and digital agents working together to drive customer success.\u201d &#8211; Jeremy Smith, AVP Sales, Salesforce ANZ<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more\">Learn more:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more Agentforce World Tour Melbourne news&nbsp;<a href=\"http:\/\/salesforce.com\/au\/news\/collections\/agentforce-world-tour-melbourne-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about Agentforce <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer success stories&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El Jannah is a popular Australian quick-service restaurant specialising in Lebanese charcoal chicken and Middle Eastern cuisine. As the business has grown nationally, it&#8217;s turned to Agentforce, Salesforce\u2019s digital labour platform, to provide a fast and effective guest experience, before people arrive at its restaurant locations. Why it\u2019s important: Australian businesses recognise that inefficient processes [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":12276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1142,1253],"sf_theme":[1114,1121],"sf_topic":[4027,1092,1102,1104],"sf_product":[3728],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[4206],"sf_visibility":[],"coauthors":[],"class_list":["post-12220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements","sf_content_type-news-announcements-customer-news-announcements","sf_theme-artificial-intelligence","sf_theme-customer-engagement","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-customer-engagement","sf_topic-customer-success","sf_product-agentforce","sf_location-anz","sf_collection-agentforce-world-tour-melbourne-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El Jannah Elevates Its Guest Experience With Agentforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/el-jannah-experience-agentforce\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Jannah Elevates Its Guest Experience With Agentforce\" \/>\n<meta property=\"og:description\" content=\"El Jannah is a popular Australian quick-service restaurant specialising in Lebanese charcoal chicken and Middle Eastern cuisine. As the business has grown nationally, it&#8217;s turned to Agentforce, Salesforce\u2019s digital labour platform, to provide a fast and effective guest experience, before people arrive at its restaurant locations. 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