{"id":12572,"date":"2025-09-09T10:00:30","date_gmt":"2025-09-09T00:00:30","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12572"},"modified":"2025-09-09T10:00:32","modified_gmt":"2025-09-09T00:00:32","slug":"agentforce-summit-auckland-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-summit-auckland-2025\/","title":{"rendered":"New Zealand Businesses Share Lessons Of Agent Powered Productivity In Auckland"},"content":{"rendered":"\n<p>Nearly 700 attendees turned out to the <a href=\"https:\/\/www.salesforce.com\/au\/events\/agentforce-summit\/akl25\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> Summit Auckland last week, to hear how New Zealand businesses are using agentic AI to drive better customer experiences.<\/p>\n\n\n\n<p>This included companies such as <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/fisher-and-paykel-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fisher &amp; Paykel<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/toll-global-express\/\" target=\"_blank\" rel=\"noreferrer noopener\">Team Global Express<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/one-nz\/\" target=\"_blank\" rel=\"noreferrer noopener\">One NZ<\/a>, that are at the forefront of using Agentforce to drive significant improvements in their customer interactions, while supporting internal teams to be more efficient and productive in the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-embracing-the-agentic-enterprise-nbsp\">Embracing the agentic enterprise&nbsp;<\/h2>\n\n\n\n<p>For logistics solutions business Team Global Express, <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> has provided relief where calls almost tripled to the support team when onboarding a new large parcel customer. Up to 60 per cent of those queries related to delivery status, and with a further 4.5 million deliveries last year, that\u2019s a lot of delivery queries being fielded by the team.<\/p>\n\n\n\n<p>Simone Faile, GM Technology for Team Global Express New Zealand, explained how implementing Agentforce directly into its delivery track and trace system has improved how it supports its customers. \u201cFor our customer support team, it\u2019s definitely taken away some of the pressure. They\u2019re now getting through more delivery queries than they were ever able to get to. The experience has been a positive one, and step forward in the providing that extra support for our customers.\u201d<\/p>\n\n\n\n<p>\u201cOur customers now interact with our agent \u0100whina &#8211; meaning \u2018assist, help, or support&#8217; &#8211; to resolve queries about more than just delivery issues, with complex requests now triaged smartly to our team. Within the first 6 weeks, calls to the customer service team have dropped by 10-15 per cent, with positive feedback from customers about the service they are receiving.\u201d<\/p>\n\n\n\n<p>\u201cAs a customer-centric business, \u0100whina enhances our customers experience with the potential to completely reshape our service model.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"12574-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=1024\" alt=\"Hamish Miles Salesforce ANZ presents keynote at Agentforce Summit Auckland\" class=\"wp-image-12574\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Hamish Miles, Country Leader New Zealand, Salesforce ANZ presents the keynote at Agentforce Summit Auckland. <\/figcaption><\/figure>\n<div id=\"12574-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=1024\" alt=\"Hamish Miles Salesforce ANZ presents keynote at Agentforce Summit Auckland\" class=\"wp-image-12574\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-059.jpg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Hamish Miles, Country Leader New Zealand, Salesforce ANZ presents the keynote at Agentforce Summit Auckland. <\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>With <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-agent-retail-trends-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer expectations around the use of AI for service continuing to grow<\/a>, Hamish Miles, New Zealand Country Leader for Salesforce noted that local businesses were using the momentum of technology change brought about by agentic AI to provide new opportunities and deliver customer success.\u00a0<\/p>\n\n\n\n<p>\u201cWe&#8217;re empowering companies across New Zealand to bring agents to every workflow, moving beyond simple chatbots to autonomous AI agents that can deliver real business value, faster and with greater accuracy.\u201d<\/p>\n\n\n\n<p>\u201cAgentforce is a game-changer for customer experiences, delivering instant, personalised, 24\/7 support that customers now expect. By also empowering teams with a digital workforce that can automate and handle routine tasks, businesses are creating more space for their employees meaningful work, boosting productivity and overall engagement.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-supporting-customers-around-the-clock\">Supporting customers around the clock<\/h2>\n\n\n\n<p>For Blair Rooney, Head of Growth at <a href=\"https:\/\/www.farmfocus.co.nz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Farm Focus<\/a>, implementing agentic AI was all about supporting current and future clients. \u201cThe average age of farmers in New Zealand is about 59, and we expect that 60% of our customers are going to retire in the next 15 years. So we\u2019re not just designing a tool for today, it\u2019s for the next generation of farmers who expect more from their customer service experience, who don\u2019t want to call a call centre. They want to self-serve and get an answer right away.\u201d<\/p>\n\n\n\n<p>Built by farmers, for farmers, Farm Focus provides management tools that help support farmers to make more informed decisions about how they run their farms, using their own data. The business turned to Salesforce as part of a wider digital transformation that saw it consolidate its data from 40 different products and apps into one unified platform.&nbsp;<\/p>\n\n\n\n<p>Now with Agentforce on board, farmers can access 24\/7 support for the tools they\u2019re using, receiving accurate and timely advice. \u201cWe want to adopt technology in the same way farmers do, using the right tool at the right time, and not just for the sake of it,\u201d added Rooney.&nbsp;<\/p>\n\n\n\n<p>\u201cWe want the customer experience to be meaningful and effective, to provide the right advice and escalate to our team if the query is complex, and not replace the human connection we work hard to build with our customers.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"12575-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=1024\" alt=\"Mo Ravi Hato Hone St John presents at Agentforce Summit Auckland\" class=\"wp-image-12575\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Mohit Ravi, National Manager Digital Marketing &amp; Engagement for Hato Hone St John, presents at Agentforce Summit Auckland.<\/figcaption><\/figure>\n<div id=\"12575-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=1024\" alt=\"Mo Ravi Hato Hone St John presents at Agentforce Summit Auckland\" class=\"wp-image-12575\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/AFS25-Auckland-262.jpg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Mohit Ravi, National Manager Digital Marketing &amp; Engagement for Hato Hone St John, presents at Agentforce Summit Auckland.<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-information\">More information<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/support-requests-agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover<\/a> how Salesforce is testing Agentforce in real-time as \u2018customer zero\u2019<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/11\/20\/fisher-paykel-agentforce-data-cloud-boost-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more about<\/a> Fisher &amp; Paykel\u2019s journey with Salesforce<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/one-nz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find out<\/a> about how One NZ are scaling with Agentforce<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nearly 700 attendees turned out to the Agentforce Summit Auckland last week, to hear how New Zealand businesses are using agentic AI to drive better customer experiences. This included companies such as Fisher &amp; Paykel, Team Global Express and One NZ, that are at the forefront of using Agentforce to drive significant improvements in their [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":12573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1215],"sf_theme":[4207,1115],"sf_topic":[4027,4208,1104,1093],"sf_product":[3728,1170],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[],"sf_visibility":[1539],"coauthors":[],"class_list":["post-12572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-event-coverage","sf_theme-agentic-ai","sf_theme-digital-transformation","sf_topic-agents","sf_topic-ai","sf_topic-customer-success","sf_topic-digital-transformation","sf_product-agentforce","sf_product-data-cloud","sf_location-anz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Zealand Businesses Share Lessons Of Agent Powered Productivity In Auckland - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-summit-auckland-2025\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Zealand Businesses Share Lessons Of Agent Powered Productivity In Auckland\" \/>\n<meta property=\"og:description\" content=\"Nearly 700 attendees turned out to the Agentforce Summit Auckland last week, to hear how New Zealand businesses are using agentic AI to drive better customer experiences. 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