{"id":12582,"date":"2025-09-25T10:00:00","date_gmt":"2025-09-25T00:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12582"},"modified":"2025-09-25T21:24:50","modified_gmt":"2025-09-25T11:24:50","slug":"consumer-goods-report-announcement-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/consumer-goods-report-announcement-2025\/","title":{"rendered":"AI A Top Priority for Australia\u2019s Consumer Goods Leaders Amid Economic Uncertainty"},"content":{"rendered":"\n

Leaders of Australian consumer goods businesses are turning to AI to help them compete in an increasingly complex market, according to new Salesforce data.<\/p>\n\n\n\n

A global survey of 2,400 consumer leaders, including 200 from Australia, reveals 53 per cent of local consumer goods (CG) business leaders say profitable growth will be tougher to achieve this year.<\/p>\n\n\n\n

In response, these leaders are betting big on AI, with 85 per cent saying that AI agents<\/a> \u2014 a type of AI<\/a> that can act autonomously alongside human teams \u2014 will be essential to compete within two years, while 83 per cent expect agents to directly boost sales.<\/p>\n\n\n\n

The Consumer Goods Industry Insights Report<\/em><\/a> has highlighted how local business leaders are prioritising the importance of customer personalisation, as the industry confronts fluctuating consumer confidence, increasingly complex routes to market, softening returns from traditional revenue-boosting strategies, and wider macroeconomic changes.<\/p>\n\n\n\n

\u201cIt\u2019s clear that Australian consumer goods businesses need to do more to deliver effective customer engagement,\u201d says Nathan Alexander, the Chief Information Officer of McPherson\u2019s<\/a>,<\/strong> one of Australia\u2019s leading suppliers of health, wellness and beauty products. \u201cThis report reinforces our strategy of leveraging social engagement to build in market brand awareness and enable more personalised brand messaging.\u201d\u00a0<\/p>\n\n\n\n

\u201cUnderpinned by Salesforce\u2019s unified ecosystem, we are deploying Agentic AI to drive greater productivity, faster decision-making, and accelerated value creation. Together, these capabilities ensure our brands connect more meaningfully with consumers while delivering measurable commercial outcomes.\u201d <\/p>\n\n\n\n

CG leaders turn to AI \u2014 including AI agents \u2014 for growth, efficiency, and innovation <\/strong><\/h5>\n\n\n\n

Even amid external pressures, CG leaders are most focused on AI, citing it as both their number one challenge and number one opportunity this year.<\/p>\n\n\n\n

Leaders in Australia expect autonomous agents<\/a> to be indispensable by 2027:\u00a0<\/p>\n\n\n\n