{"id":12645,"date":"2025-09-25T06:00:00","date_gmt":"2025-09-25T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12645"},"modified":"2025-09-25T23:02:04","modified_gmt":"2025-09-25T13:02:04","slug":"life-sciences-ai-survey-insights-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/","title":{"rendered":"The Life Sciences Industry Is in Flux; 94% of Leaders See AI Agents as Stabilizer"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to new research, life sciences leaders view AI as a solution to macroeconomic pressures and volatility, particularly in compliance, clinical trials, and healthcare professional engagement.<\/li>\n\n\n\n<li>The majority of life sciences leaders expect AI agents to help scale organizational capacity, strengthen operations, and improve sales and marketing engagement.<\/li>\n\n\n\n<li>AI adoption barriers remain, however, and include lack of trusted data, compliance risks, and lack of organizational change management plans.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Life sciences leaders are turning to AI and <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> to combat increasing industry disruption. This comes as the industry faces <a href=\"https:\/\/www.deloitte.com\/us\/en\/services\/consulting\/articles\/regulatory-compliance-in-life-sciences-and-health-care.html\" target=\"_blank\" rel=\"noreferrer noopener\">new regulatory demands stretching compliance teams<\/a>, increasingly <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC10861486\/#:~:text=%CE%B2%20is%203.01%20therefore%20a,corresponding%20to%20less%20complex%20trials.\" target=\"_blank\" rel=\"noreferrer noopener\">complex clinical trials<\/a>, and <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/hcp-pharma\/\" target=\"_blank\" rel=\"noreferrer noopener\">rising expectations from healthcare professionals<\/a> (HCPs). A new study from Salesforce shows that life sciences leaders view AI as a powerful tool for navigating this landscape, with 94% expecting AI agents to be critical for scaling organizational capacity and strengthening operations. The research also highlights three key areas where AI can help stabilize the industry: compliance, clinical trials, and HCP engagement. In fact, 96% of leaders surveyed believe that AI agents will be &#8220;essential&#8221; within two years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-by-the-numbers\"><strong>By the numbers:<\/strong><\/h2>\n\n\n\n<p><strong>Spotlight on AI in compliance: Life science leaders\u2019 number one AI hurdle is also considered its most valuable use case<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.lifescienceleader.com\/doc\/life-sciences-h-trends-regulations-precision-medicine-oncology-investment-0001\" target=\"_blank\" rel=\"noreferrer noopener\">Expanding regulations<\/a> and <a href=\"https:\/\/www.rldatixlifesciences.com\/how-2025-is-changing-sunshine-act-compliance-what-life-sciences-companies-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">intensifying audits<\/a> are hitting life sciences compliance teams especially hard.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;64% of life sciences leaders flagged compliance team workloads as \u201cheavily impacted\u201d by recent volatility.<\/li>\n<\/ul>\n\n\n\n<p>Regulatory and compliance leaders are eager to implement AI into their work, despite compliance\u2019s reputation as a more risk-averse function.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>64% of regulatory and compliance leaders within life sciences are \u201cvery excited\u201d about using AI in their everyday work.<\/li>\n<\/ul>\n\n\n\n<p>Paradoxically, compliance is both the top factor dampening AI enthusiasm in life sciences and the focus of its three most valuable use cases.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Factors curbing excitement about using AI at work\n<ol class=\"wp-block-list\">\n<li>Compliance risks<\/li>\n\n\n\n<li>Lack of change management plans<\/li>\n\n\n\n<li>Lack of trust in underlying data&nbsp;<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<p><em>Base: All respondents except those \u201cvery excited\u201d about using AI in daily work<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most valuable AI use cases\n<ol class=\"wp-block-list\">\n<li>Document generation, consent, and contract management<\/li>\n\n\n\n<li>Regulatory reporting<\/li>\n\n\n\n<li>Streamlined compliance<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<p><em>Base: All respondents&nbsp;<\/em><\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"12642-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_75e82d.png?w=1024\" alt=\"\" class=\"wp-image-12642\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"12642-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_75e82d.png?w=1024\" alt=\"\" class=\"wp-image-12642\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e82d.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>AI is seen as a way to reduce workloads on routine tasks, raise compliance standards, and help compliance teams keep up with changing regulations. In fact, 94% of life sciences leaders say agents will be critical in keeping up with changing regulations.<\/p>\n\n\n\n<p>\u201cAgentic AI will simplify regulatory and compliance tasks, reduce staff stress, and keep us audit-ready,\u201d said one Brazil-based VP of manufacturing, supply chain, and quality at a medical device company.<\/p>\n\n\n\n<p>\u201cWe are using artificial intelligence to continuously interpret standard operating procedure (SOP) and quality assurance (QA) data, which is raising compliance standards,\u201d said a Mexico-based director of manufacturing, supply chain, and quality at a pharmaceutical company.<\/p>\n\n\n\n<p>The key takeaway: Leaders see compliance as an unexpected proving ground for AI in life sciences.&nbsp;<\/p>\n\n\n\n<p>\u201cThe lesson, perhaps, is less about compliance itself and more about what it signals,\u201d said Kyrsten Musich, Go-to-Market Strategy Leader of Healthcare &amp; Life Sciences at Salesforce. \u201cBy focusing on compliance \u2014 a space sensitive to volatility yet an area where improvements can be easier to scale \u2014 executives are testing whether AI can relieve strain without adding risk. If it works here, the case for broader deployment across research and development (R&amp;D) and commercialization will be far stronger.\u201d<\/p>\n\n\n\n<p><strong>Spotlight on AI in clinical trials: Evolving trial requirements are reshaping how life sciences leaders plan, run, and scale innovation<\/strong><\/p>\n\n\n\n<p>Clinical trials remain the <a href=\"https:\/\/aspe.hhs.gov\/reports\/drug-development\" target=\"_blank\" rel=\"noreferrer noopener\">costliest step in therapy development<\/a>, with each month of delay potentially costing millions. Trials are also experiencing significant disruptions from market swings, policy changes, and supply chain issues.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over half of life sciences leaders (57%) admit that trials are being majorly disrupted by market swings, policy changes, and supply chains, compounding <a href=\"https:\/\/realtime-eclinical.com\/2025\/01\/14\/regulatory-updates-in-clinical-trials-whats-new\/\" target=\"_blank\" rel=\"noreferrer noopener\">well-known roadblocks<\/a> like manual workflows and challenges tracking long-term outcomes.\n<ul class=\"wp-block-list\">\n<li>Top barriers to meeting new trial requirements\n<ul class=\"wp-block-list\">\n<li>Manual regulatory workflows (55%)<\/li>\n\n\n\n<li>Difficulty tracking long-term outcomes (38%)<\/li>\n\n\n\n<li>Disconnected R&amp;D and clinical operations (25%)<\/li>\n\n\n\n<li>Site onboarding delays (25%)<\/li>\n\n\n\n<li>Recruitment and retention struggles (24%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>In response, life sciences leaders are revisiting their innovation processes, with AI playing a key role.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>94% say evolving trial requirements are reshaping how they plan, run, and scale innovation.<\/li>\n\n\n\n<li>R&amp;D leaders are the biggest AI enthusiasts surveyed, with 81% being &#8220;very excited&#8221; about using AI in their everyday work.&nbsp;<\/li>\n\n\n\n<li>Over 9 in 10 life sciences leaders consider AI in clinical trials a valuable solution. Examples of the top clinical trial AI use cases considered valuable:\n<ul class=\"wp-block-list\">\n<li>Clinical trial site selection (94%)<\/li>\n\n\n\n<li>Providing real-time patient outcome insights (92%)<\/li>\n\n\n\n<li>Matching candidate to clinical trials (92%)<\/li>\n\n\n\n<li>Clinical trial participant recruitment and engagement (91%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"12643-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_75e9f1.png?w=1024\" alt=\"\" class=\"wp-image-12643\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"12643-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_75e9f1.png?w=1024\" alt=\"\" class=\"wp-image-12643\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_75e9f1.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Leaders believe AI will improve trial performance and accelerate lengthy development cycles.&nbsp;<\/p>\n\n\n\n<p>\u201cAI technology is expected to improve our clinical trial performance by enhancing qualified patients&#8217; enrollment, monitoring multiple sites simultaneously, and conducting final data analysis in a very accurate and meaningful manner,\u201d&nbsp; said a U.S.-based VP of R&amp;D at a pharmaceutical company.<\/p>\n\n\n\n<p>\u201cAutomating or semi-automating everyday, repetitive tasks may well free up resources and improve motivation to enable\/direct resources to other more challenging aspects\/areas. For example \u2026 agentic AI could autonomously coordinate literature reviews, preprocess raw data, or triage patient cohorts, freeing our most skilled scientists to focus on higher-order modeling, regulatory strategy, and clinical insight generation. I believe this shift would strongly accelerate cycles and streamline collaboration,\u201d said a UK-based director of R&amp;D at a pharmaceutical company.<\/p>\n\n\n\n<p><strong>Spotlight on AI in healthcare professional engagement: Companies spend billions on HCP engagement, yet more than a third of leaders say their strategies are broken<\/strong><\/p>\n\n\n\n<p>Leaders also see AI as a powerful tool to fix a costly problem in the commercial space: <a href=\"https:\/\/www.deloitte.com\/ch\/en\/Industries\/life-sciences-health-care\/analysis\/unlocking-the-future-of-customer-engagement-in-pharma.html\" target=\"_blank\" rel=\"noreferrer noopener\">generic message overload that leaves HCPs tuning out<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the U.S. alone, healthcare and pharmaceutical companies <a href=\"https:\/\/www.emarketer.com\/content\/us-healthcare-pharma-ad-spending-2024\" target=\"_blank\" rel=\"noreferrer noopener\">spent upward of $30 billion on ads in 2024<\/a>.&nbsp;<\/li>\n\n\n\n<li>Over one-third (37%) of life sciences leaders say their HCP engagement strategies, which include sales and marketing messages, are broken.&nbsp;<\/li>\n\n\n\n<li>31% admit their sales and marketing teams aren\u2019t scaling at the same pace as their product launches.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Weaker segmentation strategies may be to blame.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commercial leaders estimate 30% of their sales and marketing efforts are wasted \u2014 split between targeting the wrong people (15%) or sending the wrong message (15%).&nbsp;<\/li>\n\n\n\n<li>While most (58%) consider their segmentation strategy advanced and based on multiple data points, only 4% would consider their outreach state of the art.&nbsp;<\/li>\n\n\n\n<li>Even this may be an overestimate: Only 62% consider patient population demographics, and less than two-fifths (39%) factor in digital behaviors like channel preferences or content consumption patterns \u2014 revealing significant room for improvement.&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Commercial leaders estimate 30%of their sales and marketing efforts are wasted on the wrong targets or the wrong message.<\/p>\n<\/blockquote>\n\n\n\n<p>AI can be a powerful support, particularly AI agents that summarize, streamline, and respond to HCP communications.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>63% of commercial leaders report they are \u201cvery excited\u201d at the prospect of using AI in their everyday work.<\/li>\n\n\n\n<li>HCP engagement AI use cases considered valuable include:\n<ul class=\"wp-block-list\">\n<li>Summarizing communications between companies and HCPs (89%)<\/li>\n\n\n\n<li>Streamlining HCP interactions across channels (88%)<\/li>\n\n\n\n<li>Responding to HCP medical inquires 24\/7 (87%)<\/li>\n\n\n\n<li>Improving advertising and sales engagement (78%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"12644-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_374b18.png?w=1024\" alt=\"\" class=\"wp-image-12644\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"12644-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_374b18.png?w=1024\" alt=\"\" class=\"wp-image-12644\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png 1600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/image_374b18.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Leaders see AI agents as an answer to fragmented outreach.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A German commercial executive sees agentic AI as a way to identify the right sales audience \u201cin time and with precision.\u201d<\/li>\n\n\n\n<li>&nbsp;A Mexico-based pharmaceutical executive describes it as a more dynamic tool, able to \u201ctrack and segment our audience as their digital interactions evolve.\u201d<\/li>\n<\/ul>\n\n\n\n<p>\u201cThe life sciences industry spends billions on commercial outreach, but too often they\u2019re shouting into the void. Every missed connection with a physician is wasted time and wasted trust. The problem isn\u2019t effort \u2014 it\u2019s fragmentation and volume of messages. Sales, marketing, and medical teams are working from disconnected systems, adding to the noise doctors already face,\u201d explained Musich. \u201cAgentic AI, powered by trusted data, can change that by unifying touchpoints and turning them into meaningful, timely conversations. The companies that embrace this shift will be the ones that truly break through.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-holding-life-sciences-companies-back-from-further-leveraging-ai\"><strong>What\u2019s holding life sciences companies back from further leveraging AI?<\/strong><\/h2>\n\n\n\n<p>While 72% of life sciences leaders are \u201cvery excited\u201d about AI, barriers to expansion remain.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top barriers to AI implementation or expansion include:\n<ol class=\"wp-block-list\">\n<li>Security, privacy, or compliance concerns<\/li>\n\n\n\n<li>Organizational change management&nbsp;<\/li>\n\n\n\n<li>Uncertainty around regulatory guidance on AI use<\/li>\n\n\n\n<li>Concern about using unproven or unfamiliar AI platforms<\/li>\n\n\n\n<li>Difficulty integrating AI into current tools and workflows<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<p>Trust in the underlying platform \u2014 and data \u2014 is a critical factor in earning life sciences workers\u2019 trust in AI.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nearly all life sciences leaders agree that trusted data is essential for effective use of AI agents (97%) and that a widely used or proven platform is important for feeling confident using AI at work (96%).<\/li>\n\n\n\n<li>Yet in a separate survey, Salesforce found only 46% of life sciences technical leaders are fully confident that their data is consistently available, timely, and accurate.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>To successfully leverage AI, leaders need the right foundation. \u201cLife sciences leaders know that scaling AI requires more than just enthusiasm,&#8221; explained Musich. &#8220;They need a trusted foundation: timely, accurate, and auditable data anchored in a platform built for regulated industries.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>That&#8217;s the promise of pairing <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Life Sciences Cloud<\/a> with <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, Salesforce\u2019s trusted platform for building and deploying <a href=\"https:\/\/www.salesforce.com\/agentforce\/digital-labor\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">digital labor<\/a>.<\/p>\n<cite>Kyrsten Musich, Go-to-Market Strategy Leader of Healthcare &amp; Life Sciences at Salesforce<\/cite><\/blockquote>\n\n\n\n<p>\u201cThat&#8217;s the promise of pairing <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Life Sciences Cloud<\/a> with <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, Salesforce\u2019s trusted platform for building and deploying <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/digital-labor\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">digital labor<\/a>,\u201d she continued. \u201cIt enables companies to confidently use AI for industry-specific needs like adverse event reporting or regulatory submissions, without compromising compliance. Now, leaders can do more than just stabilize operations during a period of uncertainty; they can reimagine their long-term strategies, accelerate cycles, and confidently navigate industry changes for years to come.&#8221;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13204\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024\" class=\"content-card__image\" alt=\"A screenshot of the Quadstar COMS Sales Console showing an SD-WAN quote interface\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Communications to Turn Every Customer Interaction into a Growth Opportunity for Telcos\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13114\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"How Conversation Design Enables Agentic AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Productivity Gap: New Survey Shows ANZ Sales Teams Are Betting On AI Agents To Help\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/12645\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/life-sciences-cloud-for-customer-engagement-availability\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agent-first Life Sciences Cloud for customer engagement<\/a> is transforming HCP engagement<\/li>\n\n\n\n<li>Register for <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce<\/a> to see all of the latest innovations for life sciences leaders<\/li>\n\n\n\n<li>Discover how <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Life Sciences Cloud<\/a> drives healthier interactions with HCPs, partners, and patients<\/li>\n\n\n\n<li>See why customers like <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/05\/19\/takeda-life-sciences-cloud-customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Takeda<\/a> are choosing Salesforce Life Sciences Cloud to power their customer experience<\/li>\n\n\n\n<li>Find more insights on the <a href=\"https:\/\/www.salesforce.com\/news\/stat-library\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Stat Library<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-methodology\"><strong>Methodology:<\/strong><\/h4>\n\n\n\n<p>Data is sourced from a double-anonymous survey in partnership with RepData from July 23 to August 20, 2025. It included 400 life sciences leaders across research and development; regulatory and compliance; manufacturing, supply chain, and quality; commercial; and market access patient services. Respondents represented Brazil, Canada, France, Germany, Hong Kong, India, Japan, Mexico, Switzerland, United Kingdom, and the United States. This survey took place online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Life sciences leaders are turning to AI and AI agents to combat increasing industry disruption. This comes as the industry faces new regulatory demands stretching compliance teams, increasingly complex clinical trials, and rising expectations from healthcare professionals (HCPs). A new study from Salesforce shows that life sciences leaders view AI as a powerful [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":12641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[4207],"sf_topic":[4027,4208,1093],"sf_product":[1137],"sf_industry":[1098],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[4215,1186],"sf_visibility":[],"coauthors":[],"class_list":["post-12645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_topic-digital-transformation","sf_product-industry-solutions","sf_industry-healthcare-and-life-sciences","sf_location-global","sf_collection-fy26-q3","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Reveals Life Sciences AI Survey Insights for 2025 - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Life Sciences Industry Is in Flux; 94% of Leaders See AI Agents as Stabilizer\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways Life sciences leaders are turning to AI and AI agents to combat increasing industry disruption. This comes as the industry faces new regulatory demands stretching compliance teams, increasingly complex clinical trials, and rising expectations from healthcare professionals (HCPs). A new study from Salesforce shows that life sciences leaders view AI as a powerful [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T13:02:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/Two-Years-to-Go_-Nearly-100-of-Life-Science-Leaders-Say-AI-Agents-Will-Become-Essential_94.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"The Life Sciences Industry Is in Flux; 94% of Leaders See AI Agents as Stabilizer\",\"datePublished\":\"2025-09-25T13:00:00+00:00\",\"dateModified\":\"2025-09-25T13:02:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/\"},\"wordCount\":1758,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/Two-Years-to-Go_-Nearly-100-of-Life-Science-Leaders-Say-AI-Agents-Will-Become-Essential_94.png\",\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/\",\"name\":\"Salesforce Reveals Life Sciences AI Survey Insights for 2025 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/Two-Years-to-Go_-Nearly-100-of-Life-Science-Leaders-Say-AI-Agents-Will-Become-Essential_94.png\",\"datePublished\":\"2025-09-25T13:00:00+00:00\",\"dateModified\":\"2025-09-25T13:02:04+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/Two-Years-to-Go_-Nearly-100-of-Life-Science-Leaders-Say-AI-Agents-Will-Become-Essential_94.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/09\/Two-Years-to-Go_-Nearly-100-of-Life-Science-Leaders-Say-AI-Agents-Will-Become-Essential_94.png\",\"width\":1200,\"height\":675,\"caption\":\"A man and a woman sit at a laptop to read life sciences AI survey insights for 2025.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/life-sciences-ai-survey-insights-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/au\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Life Sciences Industry Is in Flux; 94% of Leaders See AI Agents as Stabilizer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. 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