{"id":12817,"date":"2025-11-04T05:00:00","date_gmt":"2025-11-04T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12817"},"modified":"2025-11-20T11:38:10","modified_gmt":"2025-11-20T00:38:10","slug":"data-analytics-trends-2026","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/","title":{"rendered":"Australian and New Zealand Technical Leaders Say Data Overhaul Is Necessary for AI Strategies to Succeed"},"content":{"rendered":"\n<p>Up to 83 per cent of Australian business leaders say they\u2019re under growing pressure to drive business value with data. Yet Salesforce\u2019s new <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-data-analytics\/\"><em>State of Data and Analytics<\/em><\/a> report reveals their biggest hurdle is still incomplete, out-of-date, or poor-quality data.&nbsp;<\/p>\n\n\n\n<p>The chasm between businesses\u2019 data demands and their data realities becomes more problematic in the <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/au\/data\/unified-data\/agentforce\/what-is-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI <\/a>era. While business leaders are eager to use AI for insights and productivity, their technical counterparts worry a new approach to data and analytics is needed. In fact, 88 per cent of Australian and 89 per cent of New Zealand data and analytics leaders say their data strategies need a complete overhaul before their AI ambitions can succeed.\u00a0<\/p>\n\n\n\n<p>To close the gap, savvy technical leaders are focusing on the fundamentals: timely, context-rich data, stronger governance and <a href=\"https:\/\/www.salesforce.com\/in\/blog\/zero-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\">zero copy<\/a> architectures that unlock trapped, distributed data regardless of where it resides. On their journey to becoming <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/au\/data\/unified-data\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic enterprises<\/a>, they\u2019re also embracing emerging solutions like agentic analytics, that bring reliable insights into the flow of work.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This report should deliver a wake up call to Australian and New Zealand business leaders: AI success hinges on data preparedness.<\/p>\n<cite><strong>Justin Tauber,\u00a0GM of Agentic Technology, Trust &amp; Adoption at Salesforce ANZ<\/strong><\/cite><\/blockquote>\n\n\n\n<p><strong>\u201c<\/strong>Our businesses recognise the need to update and overhaul data strategies before AI can succeed, and there is clear recognition that too often a businesses most valuable insights are trapped in inaccessible silos,\u201d continued Tauber.\u00a0<\/p>\n\n\n\n<p>\u201cThis is why it\u2019s pleasing to see significant momentum to resolve these challenges, with 60 per cent of Australian organisations already adopting zero copy data integration to unlock trapped data. By providing these unified, trusted data foundations, we are enabling Australian and New Zealand businesses to ensure their AI efforts move confidently from pilot to powerful, high-impact business execution.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-data-from-the-report-nbsp\"><strong>Key data from the report:&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Existing data foundations strain to support business ambitions.<\/strong><br>As many as 58 per cent for Australian leaders and 64 per cent of those in New Zealand describe their organisations as data-driven. But just as many &#8211; up to&nbsp; 60 per cent of Australian data and analytics leaders &#8211;&nbsp; say their companies struggle to drive business priorities with data, exposing a gap between data maturity perceptions and reality:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less than half of Australian (43 per cent) and New Zealand (47 per cent) business leaders say they can reliably generate timely insights.<\/li>\n\n\n\n<li>Nearly half (48 per cent) of data and analytics leaders in Australia say their companies occasionally or even frequently draw incorrect conclusions from data with poor business context. These concerns are more pronounced (64 per cent) in New Zealand.<\/li>\n\n\n\n<li>Incomplete, out-of-date, or poor-quality data remains the number one factor preventing organisations from being truly &#8220;data-driven.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>Poor data derails path to becoming an agentic enterprise.<\/strong><br><a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/au\/data\/unified-data\/artificial-intelligence\/what-is-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> has quickly become the top data priority in 2025, up from seventh in priority order for <strong>Australian<\/strong> data leaders in 2023. It\u2019s quickly proving to be the biggest stress test for existing data foundations, with 76 per cent of data and analytics leaders feel pressure to implement AI quickly.\u00a0<\/p>\n\n\n\n<p>Yet 41 per cent lack full confidence in the accuracy and relevance of their AI outputs, likely because of the disconnected, out-of-date data it draws from. While 87 per cent of data and analytics leaders theoretically agree that AI&#8217;s outputs are only as good as its data inputs, their reality is a bit more complicated; 24 per cent estimate their organisational data is untrustworthy, with 85 per cent reporting that they&#8217;ve experienced inaccurate or misleading AI outputs.<br><br>It\u2019s a slightly different story in <strong>New Zealand<\/strong>, with leaders saying they feel under less pressure (62 per cent) to implement AI quickly as compared to their peers in Australia, but they are less confident (47 per cent) in AI\u2019s\u00a0 accuracy and relevance. That\u2019s pushed AI capabilities up to third on the list of top data priorities, just after strengthening security and compliance.<\/p>\n\n\n\n<p>Businesses are feeling the consequences of training AI on faulty data foundations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>85 per cent of data and analytics leaders with AI in production say they&#8217;ve experienced inaccurate or misleading AI outputs, compared to 95 per cent for New Zealand.\u00a0<\/li>\n\n\n\n<li>More than half of data and analytics leaders &#8211; 56 per cent in Australia and 67 per cent in New Zealand &#8211; at companies training or fine-tuning their own models report they&#8217;ve wasted significant resources doing so with bad data.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>87% of data and analytics leaders in Australia believe a strong data foundation is the most critical factor for successful AI.<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cThe lessons learned from earlier waves of AI adoption provide a blueprint for companies to <a href=\"https:\/\/www.salesforce.com\/blog\/playbook\/agentic-ai\/#introduction\">become agentic enterprises<\/a> where human employees and intelligent AI agents work together,\u201d explained<strong> Michael Andrew, Chief Data Officer at Salesforce<\/strong>. \u201cTrusted, unified, and contextual data is the key that unlocks everything. For organisations ready to execute at scale, this is the moment to shore up data foundations to confidently scale AI to its full potential to deliver real value and ROI.\u201d<\/p>\n\n\n\n<p><strong>Even high-quality data is useless if it\u2019s trapped.<\/strong><br>More than 9 in 10 Australian data and analytics leaders believe <a href=\"https:\/\/www.salesforce.com\/au\/data\/unified-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">unified data<\/a> is key to meeting customer expectations. At the same time,\u00a0 trapped data remains an ever-growing challenge skyrocketing from last on their list of challenges two years ago to a top five hurdle today. The issue is exacerbated by application sprawl: the average enterprise uses 897 applications, and only 29 per cent are connected. This severe fragmentation scatters data across silos, making it difficult or impossible to access.\u00a0<\/p>\n\n\n\n<p>As a result, Australian data and analytics leaders estimate that 18 per cent of their company\u2019s data is siloed, inaccessible, or otherwise unusable, versus 22 per cent in New Zealand. Perhaps more concerning is 75 per cent of Australian respondents, and 84 per cent of those in New Zealand, believe their most valuable business insights reside within this inaccessible data.&nbsp;<\/p>\n\n\n\n<p>The ramifications are widespread, with over 8 in 10 ANZ data and analytics leaders citing reduced AI capabilities, obscured customer views, reduced personalisation, and missed revenue opportunities as a result<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ImpactsofDataSilosandTrappedData\/Embed1?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p><strong>To meet business demands, technical leaders revisit how data is accessed, used, and secured.<\/strong><\/p>\n\n\n\n<p>To mitigate trapped data challenges, 60 per cent of Australian organisations and 49 per cent in New Zealand, are adopting zero copy data integration, an approach that makes it possible to access data that is sitting in multiple different databases at the same time without having to move, copy, or reformat anything.<\/p>\n\n\n\n<p>These changes are paying off. Australian companies using zero copy are 27 per cent more likely to deliver superior customer experiences and 173 per cent more likely to succeed with AI initiatives than those without zero copy. In New Zealand, companies using zero copy are 138 per cent more likely to have fully connected customer data sources and 207 per cent more likely to succeed with AI initiatives than those without.<\/p>\n\n\n\n<p>Natural language interfaces, like <a href=\"https:\/\/www.tableau.com\/blog\/agentic-analytics-new-paradigm-for-business-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">agentic analytics<\/a>, can also help solve for data literacy and access bottlenecks, with 62 per cent of Australian respondents saying that\u00a0 translating business questions into technical queries is prone to error, a figure that is much higher (85 per cent) in New Zealand. There is clear consensus among Australian (95 per cent) and New Zealand (97 per cent) business leaders, who say they\u2019d perform better if they could ask data questions with natural language.<br><br><a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/au\/data\/unified-data\/data\/governance\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Governance<\/a> and security protocol updates are also needed to address increasingly complex data demands, with only 44 per cent of data and analytics leaders in Australia having established formal <a href=\"https:\/\/www.salesforce.com\/https:\/\/www.salesforce.com\/au\/data\/unified-data\/data\/governance\/guide\/framework\/\" target=\"_blank\" rel=\"noreferrer noopener\">data governance frameworks<\/a> and policies, compared to 49 per cent in New Zealand. Up to 94 per cent of leaders in both countries agree that AI demands entirely new approaches to governance and security.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ZeroCopyGivesFirmsanAdvantage\/Embed2?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>\u201cAs companies move towards becoming agentic enterprises, true transformation happens when data and AI move in lockstep, \u201c said Andrew. \u201cStrong data foundations give AI the context it needs, and AI, in turn, helps leaders unlock the full potential of their data. The organisations treating data and AI as an integrated strategy are the ones who will successfully move from pilots to execution to see AI deliver significant impact.\u201d\u00a0\u00a0<br><\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13204\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024\" class=\"content-card__image\" alt=\"A screenshot of the Quadstar COMS Sales Console showing an SD-WAN quote interface\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Communications to Turn Every Customer Interaction into a Growth Opportunity for Telcos\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13114\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"How Conversation Design Enables Agentic AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Productivity Gap: New Survey Shows ANZ Sales Teams Are Betting On AI Agents To Help\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/12817\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go Deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-data-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Data and Analytics<\/a> report<\/li>\n\n\n\n<li>Discover how <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> can unlock the full value of your data across the enterprise<\/li>\n\n\n\n<li>Learn how <a href=\"https:\/\/www.tableau.com\/products\/tableau-next?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Next<\/a> powers analytics for the agentic era<\/li>\n\n\n\n<li>Watch a <a href=\"https:\/\/www.salesforce.com\/form\/zero-copy-partner-network\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">video explainer series on how the Data 360 Zero Copy Partner Network unlocks your data<\/a><\/li>\n\n\n\n<li>Watch the <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/series\/must-see_keynote_moments_2025\/episode\/episode-s1e1\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Dreamforce keynote<\/a> for free on Salesforce+<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-methodology\"><strong>Methodology:<\/strong><\/h4>\n\n\n\n<p>Data in this report are from two double-anonymous surveys conducted from June 27 through August 13, 2025. The first survey generated 3,800 responses from analytics and IT decision makers from 18 different countries across North America, Latin America, Asia-Pacific, and Europe. The second survey generated 3,852 responses from line-of-business leaders from the same countries. More details can be found in the report. Cultural bias impacts country-level survey results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Up to 83 per cent of Australian business leaders say they\u2019re under growing pressure to drive business value with data. Yet Salesforce\u2019s new State of Data and Analytics report reveals their biggest hurdle is still incomplete, out-of-date, or poor-quality data.&nbsp; The chasm between businesses\u2019 data demands and their data realities becomes more problematic in the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":12816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1145,1146],"sf_theme":[1114],"sf_topic":[4208,1183],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[],"sf_visibility":[1539],"coauthors":[],"class_list":["post-12817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshot","sf_content_type-snapshot-research","sf_theme-artificial-intelligence","sf_topic-ai","sf_topic-data","sf_location-anz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Reveals Data and Analytics Trends for 2026 - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australian and New Zealand Technical Leaders Say Data Overhaul Is Necessary for AI Strategies to Succeed\" \/>\n<meta property=\"og:description\" content=\"Up to 83 per cent of Australian business leaders say they\u2019re under growing pressure to drive business value with data. Yet Salesforce\u2019s new State of Data and Analytics report reveals their biggest hurdle is still incomplete, out-of-date, or poor-quality data.&nbsp; The chasm between businesses\u2019 data demands and their data realities becomes more problematic in the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T00:38:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Australian and New Zealand Technical Leaders Say Data Overhaul Is Necessary for AI Strategies to Succeed\",\"datePublished\":\"2025-11-04T13:00:00+00:00\",\"dateModified\":\"2025-11-20T00:38:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/\"},\"wordCount\":1457,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png\",\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/\",\"name\":\"Salesforce Reveals Data and Analytics Trends for 2026 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png\",\"datePublished\":\"2025-11-04T13:00:00+00:00\",\"dateModified\":\"2025-11-20T00:38:10+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png\",\"width\":1200,\"height\":675,\"caption\":\"Data and Analytics Trends for 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/au\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Australian and New Zealand Technical Leaders Say Data Overhaul Is Necessary for AI Strategies to Succeed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Reveals Data and Analytics Trends for 2026 - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/","og_type":"article","og_title":"Australian and New Zealand Technical Leaders Say Data Overhaul Is Necessary for AI Strategies to Succeed","og_description":"Up to 83 per cent of Australian business leaders say they\u2019re under growing pressure to drive business value with data. Yet Salesforce\u2019s new State of Data and Analytics report reveals their biggest hurdle is still incomplete, out-of-date, or poor-quality data.&nbsp; The chasm between businesses\u2019 data demands and their data realities becomes more problematic in the [&hellip;]","og_url":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/","og_site_name":"Salesforce","article_published_time":"2025-11-04T13:00:00+00:00","article_modified_time":"2025-11-20T00:38:10+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/"},"author":{"name":"","@id":""},"headline":"Australian and New Zealand Technical Leaders Say Data Overhaul Is Necessary for AI Strategies to Succeed","datePublished":"2025-11-04T13:00:00+00:00","dateModified":"2025-11-20T00:38:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/"},"wordCount":1457,"image":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png","inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/","url":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/","name":"Salesforce Reveals Data and Analytics Trends for 2026 - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png","datePublished":"2025-11-04T13:00:00+00:00","dateModified":"2025-11-20T00:38:10+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png","contentUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png","width":1200,"height":675,"caption":"Data and Analytics Trends for 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-analytics-trends-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/au\/news\/"},{"@type":"ListItem","position":2,"name":"Australian and New Zealand Technical Leaders Say Data Overhaul Is Necessary for AI Strategies to Succeed"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/news\/#website","url":"https:\/\/www.salesforce.com\/au\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Study_-84-of-Technical-Leaders-Need-Data-Overhaul-for-AI-Strategies-to-Succeed.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/12817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/comments?post=12817"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/12817\/revisions"}],"predecessor-version":[{"id":12879,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/12817\/revisions\/12879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/media\/12816"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/media?parent=12817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/categories?post=12817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/tags?post=12817"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_content_type?post=12817"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_theme?post=12817"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_topic?post=12817"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_product?post=12817"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_industry?post=12817"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_role?post=12817"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=12817"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_location?post=12817"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_collection?post=12817"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_visibility?post=12817"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/coauthors?post=12817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}