{"id":12969,"date":"2025-12-10T05:00:00","date_gmt":"2025-12-10T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12969"},"modified":"2025-12-11T02:10:11","modified_gmt":"2025-12-10T15:10:11","slug":"opening-agentforce-360-to-builders","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/opening-agentforce-360-to-builders\/","title":{"rendered":"Salesforce Opens Agentforce 360 to Power a New Generation of AI-Native Partner-Built Companies"},"content":{"rendered":"\n

A new generation of businesses is about to be built, and the next one could be built by you.<\/p>\n\n\n\n

Today represents the most significant expansion of the Salesforce Platform for ISV partners since the launch of Force.com 18 years ago. For the first time, ISVs can now embed the full Agentforce 360 as the foundation for their agentic applications. This allows partners to build and commercially distribute their own AI agents and applications using core product capabilities that were previously available only to Salesforce customers.<\/p>\n\n\n\n

Partners are no longer limited to white-labeling the Force.com license. Partners now have access to the same AI-native foundation that powers Salesforce applications. They can use Agentforce 360<\/a>, Agentforce Marketing,<\/a> Agentforce Financial Services<\/a>, Agentforce Automotive<\/a>, Trusted Services<\/a>, Salesforce Foundations<\/a>, and Data 360<\/a>. These product features were not available for partners to embed and distribute as part of their solutions, so they had to build or source them on their own.\u00a0<\/p>\n\n\n\n

This is possible because Salesforce is opening the commercial and operational foundation that supports its own products. Partners can now:<\/p>\n\n\n\n

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  1. Build products using an expanded portfolio of Salesforce capabilities<\/strong>
    Agentforce 360, Data 360, Agentforce Marketing, Trusted Services, Salesforce Foundations, and industry capabilities give partners access to AI, data services, marketing orchestration, trust and identity, automation, and core workflows.<\/li>\n\n\n\n
  2. Use flexible pricing and packaging models<\/strong>
    <\/strong>They can adopt seat-based, usage-based, or consumption pricing through Flex Credits, giving them modern revenue models that match how customers buy software today.<\/li>\n\n\n\n
  3. Sell through an integrated marketplace with automated operations
    <\/strong>Partners can leverage AppExchange with upcoming auto-provisioning and billing, generate private offers, automate order creation, and streamline order-to-cash with the new Salesforce Partner Marketplace app<\/li>\n\n\n\n
  4. Access real-time consumption and business insights<\/strong>
    <\/strong>Automated monthly usage statements and real-time App Analytics data give partners visibility into how customers use their products and how to scale them.<\/li>\n\n\n\n
  5. Accelerate growth through a global ecosystem
    <\/strong>Partners can tap into more than 160k companies, 5,000 ISVs, 7,000 system integrators, the     20 million-member Trailblazer<\/a> community and by leveraging insights and research from Salesforce Ventures<\/a><\/li>\n<\/ol>\n\n\n\n

    This expansion builds on two decades of Salesforce platform innovation. AppExchange created the first marketplace for enterprise cloud applications, and Force.com proved that anyone could build software without managing infrastructure. Opening Agentforce 360 continues this legacy with more foundational capabilities than ever before, inviting a new generation of partners to turn their expertise into full businesses on the Salesforce Platform and helping shape the next wave of innovation.<\/p>\n\n\n\n

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    Salesforce Agentforce 360 underscores a seismic shift in the software market, where expertise becomes the primary driver of innovation.<\/strong> <\/p>\nFrank Della Rosa, Research Vice President, SaaS, Business Platforms, and Industry Cloud, IDC<\/strong><\/cite><\/blockquote>\n\n\n\n

    \u201cSalesforce Agentforce 360 underscores a seismic shift in the software market, where expertise becomes the primary driver of innovation. The shift expands the opportunity for ISVs, VARs, Sis and emerging specialists to scale agents and applications rapidly and with significantly less overhead.\u201d Frank Della Rosa, Research Vice President, SaaS, Business Platforms, and Industry Cloud, IDC. <\/p>\n\n\n\n

    AI is reshaping Business Building<\/strong><\/h2>\n\n\n\n

    For years, building a business required large engineering teams, complex infrastructure, and significant capital. Even as AI made it easier to write code, most partners struggled to turn early prototypes into secure and scalable products. <\/p>\n\n\n\n

    Vibe tools help teams move quickly, but most break once real security, customer data, and global scale enter the picture. Infrastructure platforms offer raw components, yet teams are still responsible for assembling, maintaining, and securing everything themselves. What begins as a simple application often grows into a homegrown system that drains 20-40% of development resources<\/a> and must be patched and rebuilt as the business evolves<\/a>.<\/p>\n\n\n\n

    But beneath that complexity is a simple truth: Every business, no matter the industry, runs on the same basic structure.<\/p>\n\n\n\n