{"id":13692,"date":"2026-09-21T20:44:22","date_gmt":"2026-09-21T10:44:22","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13692"},"modified":"2026-09-21T20:44:25","modified_gmt":"2026-09-21T10:44:25","slug":"dreamforce-live-2026","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/dreamforce-live-2026\/","title":{"rendered":"Dreamforce \u201926 Live: Australia &amp; New Zealand Highlights You Missed"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"h-dreamforce-26-live\" class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1\">Dreamforce &#8217;26 Live<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Welcome to the ANZ Newsroom\u2019s coverage of\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/news\/collections\/dreamforce-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2026<\/a>.\u00a0Below you\u2019ll find news\u00a0and highlights as they happened.<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>17 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-customer-success\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-box-amp-engine-share-lessons-on-becoming-an-agentic-enterprise\" class=\"wp-block-heading\">Box &amp; Engine Share Lessons on Becoming an Agentic Enterprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce customers are at the forefront of the <a href=\"https:\/\/www.salesforce.com\/au\/welcome-to-the-agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic revolution<\/a>, and they&#8217;re already seeing real-world value from it. Early adopters like Box and Engine are finding new efficiencies and improving the experiences of their own customers at scale. But these kinds of tech shifts don&#8217;t happen easily, and there are a lot of learning moments along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olivia Nottebohm, Chief Operating Officer, Box and Demetri Salvaggio, VP, Customer Experience &amp; Operations, Engine share their advice for companies looking to become <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic enterprises<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I think we&#8217;re definitely past the point where there&#8217;s any question as to whether AI can do the thing we want it to do,&#8221; said Nottebohm. &#8220;It is incredibly powerful and obviously continues to get more powerful every day. And it is much more about the human behavior and really starting with that and making sure that the innovation is done by the very people who then have to adopt it.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the full conversation:<\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7506383431644213248?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-on-the-ground\" class=\"wp-block-heading\"><strong><em>On The Ground<\/em><\/strong><\/h4>\n\n\n\n<h2 id=\"h-views-from-day-2\" class=\"wp-block-heading\">Views from Day 2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Check out some of the photos from Dreamforce Day 2. For more imagery, visit the <a href=\"https:\/\/www.salesforce.com\/news\/media-collection\/dreamforce-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official Dreamforce 2026 media library<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"DF26 Day 2 3\" class=\"wp-block-jetpack-slideshow_image wp-image-74375\" data-id=\"74375\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JM1_6796.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"DF26 Day 2 7\" class=\"wp-block-jetpack-slideshow_image wp-image-74379\" data-id=\"74379\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-_4MA0018.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"DF26 Day 2 10\" class=\"wp-block-jetpack-slideshow_image wp-image-74382\" data-id=\"74382\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8408.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"DF26 Day 2 5\" class=\"wp-block-jetpack-slideshow_image wp-image-74377\" data-id=\"74377\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-_1MA6103.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"DF26 Day 2 4\" class=\"wp-block-jetpack-slideshow_image wp-image-74376\" data-id=\"74376\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JM1_7000.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"DF26 Day 2 6\" class=\"wp-block-jetpack-slideshow_image wp-image-74378\" data-id=\"74378\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"DF Day 2 1\" class=\"wp-block-jetpack-slideshow_image wp-image-74374\" data-id=\"74374\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"DF26 Day 2 8\" class=\"wp-block-jetpack-slideshow_image wp-image-74380\" data-id=\"74380\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=1024\"\/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-customer-success-0\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-watch-how-the-grout-guy-scales-service-with-agentforce\" class=\"wp-block-heading\"><strong>Watch How The Grout Guy Scales Service with Agentforce<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/the-grout-guy\/\" rel=\"noopener\">The Grout Guy<\/a>, Australia&#8217;s largest shower regrouting expert, is growing fast and needed a way to scale without slowing down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" rel=\"noopener\">Agentforce<\/a> made it possible. The company&#8217;s AI agent, Groutie, now delivers customer quotes in minutes, while a Field Service mobile app lets a single office worker support 25 people in the field. The result: more time for the team to spend with customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Watch the video below for more, and c<\/strong>atch The Grout Guy live on stage today at <strong><em><a target=\"_blank\" href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781727010047001lttn\" rel=\"noopener\">Customer Success Keynote: Achieving What\u2019s Possible<\/a><\/em><\/strong><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"See How The Grout Guy Scales Service with Agentforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ghQNlEx4lxc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-customer-success-1\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-australian-nonprofit-takes-the-dreamforce-stage-rasa-s-agentic-ai-playbook\" class=\"wp-block-heading\">Australian Nonprofit Takes the Dreamforce Stage: RASA&#8217;s Agentic AI Playbook<\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"11287-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=1024\" alt=\"Agent assisting person on laptop smiling\" class=\"wp-image-11287\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"11287-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=1024\" alt=\"Agent assisting person on laptop smiling\" class=\"wp-image-11287\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/10\/Salesforce-Launches-Agents-for-Impact-Accelerator-for-Nonprofits-to-Scale-Impact-with-Agentforce.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Today the ANZ newsroom reported that <a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/australian-nonprofit-takes-the-dreamforce-stage-rasas-agentic-ai-playbook\" rel=\"noopener\">Relationships Australia South Australia (RASA) has become the first Australian nonprofit to take the stage at Dreamforce&#8217;s Nonprofit Keynote<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just ten months after going live on <a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/nonprofit\/cloud\/\" rel=\"noopener\">Salesforce&#8217;s Nonprofit Cloud<\/a>, RASA &#8211; with implementation partner AlphaSys &#8211; has rolled out <a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" rel=\"noopener\">Agentforce<\/a> to give practitioners permission-bound briefings ahead of client appointments, freeing up time for care, strengthening judgment, and cutting down time spent searching records.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What they&#8217;re saying:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Agentic AI has shown us the value of getting the foundations right first. We had already done the work to define our practice, establish a minimum data set, and create consistency across our client journeys. By reflecting those decisions in our technology and staying close to the standard platform, we&#8217;ve been able to take advantage of new Agentforce capabilities as they emerge, without having to rebuild the environment around them.&#8221; \u2014 Joanna Retnam, COO, RASA<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We were ready for agentic AI before we knew we were ready. Having a partner like AlphaSys that understands both the technology and the realities of our community work helped us identify where it could genuinely add value, without sending us down a rabbit hole.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Joanna Retnam, COO, RASA<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Read the newsroom post <a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/australian-nonprofit-takes-the-dreamforce-stage-rasas-agentic-ai-playbook\" rel=\"noopener\">here<\/a>, and catch <a target=\"_blank\" href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1783617650603001TFIz\" rel=\"noopener\">RASA&#8217;s Nonprofit Keynote appearance<\/a> for the full story.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>16 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-dreamforce-news\" class=\"wp-block-heading\"><em>Dreamforce News<\/em><\/h4>\n\n\n\n<h2 id=\"h-dreamforce-day-2-salesforce-expands-missionforce-live-nation-scales-agentforce-for-fans\" class=\"wp-block-heading\"><strong>Dreamforce Day 2: Salesforce Expands Missionforce, Live Nation Scales Agentforce for Fans<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s Dreamforce Day 2 &#8211; here&#8217;s what you need to know:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/missionsforce-expansion-agents-nvidia-openai-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce announced new Missionforce capabilities that give government agencies greater control over how they develop, customize, and deploy AI<\/strong><\/a> <strong>while streamlining policy execution, enhancing operations, and improving citizen support.<\/strong> Salesforce also announced a new Missionforce partnership with OpenAI to bring its leading AI models to secure government environments. Salesforce is also bringing NVIDIA models and accelerated computing into Missionforce to enable customers in highly sensitive industries to train, tune, and deploy mission-specific models on their own critical data. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/missionsforce-expansion-agents-nvidia-openai-partnerships\/\">Read more<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/missionsforce-one-year-anniversary\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Missionforce marked one year of its agentic platform for government<\/strong><\/a> <strong>that brings trusted AI, data, apps, and cloud technology to the government&#8217;s most critical missions.<\/strong> Today, Salesforce supports some of the government&#8217;s most complex and consequential missions across more than 30 countries, 60 U.S. federal agencies, all 15 U.S. Cabinet departments, all 50 states, and all six branches of the U.S. military. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/missionsforce-one-year-anniversary\/\">Read more<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/09\/16\/live-nation-agentforce-expansion\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce and Live Nation Entertainment announced an expansion of Live Nation&#8217;s use of Agentforce<\/strong><\/a><strong>, bringing 24\/7 fan support to Live Nation venues across the U.S.<\/strong> <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/09\/16\/live-nation-agentforce-expansion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a>, and watch the video below.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The opportunity with AI is to make experiences people already love even better.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Erin Oles, President, Chief Marketing Officer, Salesforce<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/j94sJmPmvrGgKk8qf96A2w.jpg\"  data-uuid=\"j94sJmPmvrGgKk8qf96A2w\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-on-the-ground-0\" class=\"wp-block-heading\"><em>On The Ground<\/em><\/h4>\n\n\n\n<h2 id=\"h-we-are-in-the-midst-of-an-interface-revolution-and-it-is-about-to-transform-the-enterprise-keynote-recap\" class=\"wp-block-heading\"><strong>We are in the Midst of an Interface Revolution, and it is about to Transform the Enterprise &#8211; Keynote Recap<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;When you put all those things together, you get AIforce,&#8221; said Marc Benioff, Chair and CEO, Salesforce at today&#8217;s Dreamforce keynote. &#8220;You get those capabilities and you get this live interface that untraps the value.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce executives, partners, and customers joined Marc Benioff, Chair and CEO, Salesforce to discuss the power of combining AI&#8217;s probabilistic intelligence with enterprise intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Jensen Huang, President and CEO, NVIDIA said, &#8220;The sky&#8217;s the limit for every industry, for every single country, so engage AI, don&#8217;t get left behind.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the keynote in under 7 minutes below.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Dreamforce 2026 Keynote in Under 7 Minutes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SCbNRvimkRA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-on-the-ground-1\" class=\"wp-block-heading\"><em>On The Ground<\/em><\/h4>\n\n\n\n<h2 id=\"h-views-from-day-1\" class=\"wp-block-heading\">Views from Day 1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Check out some of the photos from Dreamforce Day 1 &#8211; from the campground, main keynote, and breakout sessions. For more imagery, visit the <a href=\"https:\/\/www.salesforce.com\/news\/media-collection\/dreamforce-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official Dreamforce 2026 media library<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 702)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026\" class=\"wp-block-jetpack-slideshow_image wp-image-74342\" data-id=\"74342\" data-aspect-ratio=\"1024 \/ 702\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026 image 1\" class=\"wp-block-jetpack-slideshow_image wp-image-74333\" data-id=\"74333\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026 image 2\" class=\"wp-block-jetpack-slideshow_image wp-image-74334\" data-id=\"74334\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JR1_5167.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026 image 3\" class=\"wp-block-jetpack-slideshow_image wp-image-74335\" data-id=\"74335\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-MR200534.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026 image 4\" class=\"wp-block-jetpack-slideshow_image wp-image-74336\" data-id=\"74336\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0892.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026 image 5\" class=\"wp-block-jetpack-slideshow_image wp-image-74337\" data-id=\"74337\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0722.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026 image 6\" class=\"wp-block-jetpack-slideshow_image wp-image-74338\" data-id=\"74338\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-MR200950.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026 image 7\" class=\"wp-block-jetpack-slideshow_image wp-image-74339\" data-id=\"74339\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-EL1_7802.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026 image 8\" class=\"wp-block-jetpack-slideshow_image wp-image-74340\" data-id=\"74340\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=1024\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"Dreamforce 2026 image 9\" class=\"wp-block-jetpack-slideshow_image wp-image-74341\" data-id=\"74341\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=1024\"\/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-customer-success-2\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-t-he-adecco-group-rolls-out-agentforce-coworker-across-40-countries\" class=\"wp-block-heading\">T<strong>he Adecco Group Rolls Out Agentforce Coworker Across 40 Countries<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.adeccogroup.com\/our-group\/media\/press-releases\/adecco-group-salesforce-agentforce-40-countries\">The Adecco Group announced it is scaling Salesforce&#8217;s Agentforce Coworker to more than 40 countries<\/a>, extending access to roughly 27,000 employees worldwide. The expansion follows a successful pilot in the UK and France and marks one of the largest agentic AI rollouts among Salesforce customers to date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denis Machuel, CEO of the Adecco Group, will join Marc Benioff, chair and CEO of Salesforce at the main Dreamforce keynote today to discuss human-centric AI.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We are seeing the biggest redesign of work since the internet; we need to enable our people with technology and new ways of working. Building on our successful recruitment agentification, the rollout of Coworker means our teams have access to a single interface that knows candidate history, client context for the moment when human judgment matters the most.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Denis Machuel, CEO, The Adecco Group<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Adecco Group is deploying <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/coworker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Coworker<\/a>, built on Anthropic&#8217;s Claude and embedded directly in the Salesforce platform, giving sales and recruitment teams a single interface to surface priority prospects, prepare sales briefs, and launch pre-screening, recruiter, or onboarding agents.<\/li>\n\n\n\n<li>This builds on Adecco&#8217;s existing agentic AI recruitment deployment already live across 10 countries, representing 50% of its business revenues, which has driven more than 2.5 million agent-candidate interactions since April 2025.<\/li>\n\n\n\n<li>The rollout is backed by an unlimited Agentforce 360 enterprise agreement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full release on <a href=\"https:\/\/www.adeccogroup.com\/our-group\/media\/press-releases\/adecco-group-salesforce-agentforce-40-countries\" target=\"_blank\" rel=\"noreferrer noopener\">Adecco\u2019s newsroom<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>15 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-agentic-enterprise\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-dreamforce-day-1-is-here-salesforce-unveils-aiforce-koa-reasoning-model-and-new-ai-partnerships\" class=\"wp-block-heading\">Dreamforce Day 1 is Here: <strong>Salesforce Unveils AIforce, Koa Reasoning Model, and New AI Partnerships<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"1-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=1024\" alt=\"Salesforce Unveils the Future of Enterprise Software: AIforce\"\/><\/a><\/figure>\n<div id=\"1-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=1024\" alt=\"Salesforce Unveils the Future of Enterprise Software: AIforce\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Salesforce kicked off Dreamforce with a wave of announcements putting AI agents at the centre of the enterprise, spanning new models, deepened cloud partnerships, and industry innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what you need to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce unveiled <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/?d=cta-body-promo-8\">AIforce<\/a>, extending the full power of its platform to any interface<\/strong>, letting customers bring agentic AI wherever their teams already work. This means businesses can deploy trusted, data-grounded AI across any channel or device without rebuilding their existing tech stack. <a href=\"http:\/\/www.salesforce.com\/au\/news\/stories\/aiforce-announcement\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce introduced Koa, its first CRM reasoning model, built on NVIDIA Nemotron<\/strong>, designed to bring smarter, faster decision-making to every customer interaction. Koa embeds decades of enterprise business knowledge directly into the model, enabling it to reason through complex workflows while operating securely within a company&#8217;s trust boundary. <a href=\"http:\/\/www.salesforce.com\/au\/news\/stories\/koa-reasoning-model\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce and AWS are putting CRM data, AI agents, and model choice directly into the tools teams already use every day.<\/strong> The expanded partnership lets customers activate Salesforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> capabilities directly within AWS environments, reducing friction between where data lives and where decisions get made. <a href=\"http:\/\/www.salesforce.com\/au\/news\/stories\/aws-salesforce-enterprise-ai-expansion\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><br><br><strong>Salesforce and Google Cloud are unifying infrastructure and agents into one connected AI stack.<\/strong> This gives enterprises a single, streamlined foundation for deploying AI agents across both platforms without added complexity or data silos. <a href=\"http:\/\/www.salesforce.com\/au\/news\/stories\/salesforce-google-cloud-unify-infrastructure-and-agents\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Siemens and Salesforce are deepening their AI partnership to redefine industrial sales and service.<\/strong> The collaboration brings <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> into Siemens&#8217; industrial workflows, helping manufacturing and engineering teams resolve service issues and manage sales processes with greater speed and accuracy. <a href=\"http:\/\/www.salesforce.com\/au\/news\/press-releases\/2026\/09\/15\/siemens-agentforce-redefine-industrial-sales-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce marked two decades of the Trailblazer Community<\/strong>, celebrating its role in building toward the <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic enterprise<\/a>. The milestone highlights how a community built on collaboration and shared learning has evolved alongside the platform, now shaping how enterprises adopt agentic AI. <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/trailblazers-twentieth-anniversary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSalesforce Honours ANZ Trailblazers in Global Partner Innovation Awards 2027\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>This week, Salesforce celebrated consulting partners worldwide who are driving digital, data, and agentic transformations.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"http:\/\/salesforce.com\/au\/news\/stories\/salesforce-honours-anz-trailblazers-in-global-partner-innovation-awards-2026\/\" target=\"_blank\">\n\t\t\t\t<span>Read More<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/AI-Salesforce-Partners.webp?w=500\" class=\"tidbit\" alt=\"AI Salesforce Partners\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/AI-Salesforce-Partners.webp 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/AI-Salesforce-Partners.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/AI-Salesforce-Partners.webp?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/AI-Salesforce-Partners.webp?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/AI-Salesforce-Partners.webp?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/AI-Salesforce-Partners.webp?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t<\/aside>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>11 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-agentic-enterprise-0\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-slack-s-road-to-dreamforce-code-channels-surfaces-und-was-als-nachstes-kommt\" class=\"wp-block-heading\"><strong><strong>Slack&#8217;s Road to Dreamforce: Code Channels, Surfaces und was als N\u00e4chstes kommt<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Im Vorfeld von Dreamforce hat <a href=\"https:\/\/www.salesforce.com\/uk\/news\/products\/slack\/\" target=\"_blank\" rel=\"noopener\">Slack<\/a> zwei Neuerungen ver\u00f6ffentlicht, die darauf abzielen, Menschen, KI-Agenten und Unternehmensdaten in einem gemeinsamen Arbeitsbereich zusammenzuf\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zun\u00e4chst erm\u00f6glichen <a href=\"https:\/\/www.salesforce.com\/introducing-slack-code\/\" target=\"_blank\" rel=\"noopener\">Slack Code Channels<\/a> KI-Coding-Agenten von <a href=\"https:\/\/github.com\/\" target=\"_blank\" rel=\"noopener\">GitHub<\/a>, <a href=\"https:\/\/cognition.com\/\" target=\"_blank\" rel=\"noopener\">Cognition<\/a>, <a href=\"https:\/\/www.anthropic.com\/\" target=\"_blank\" rel=\"noopener\">Anthropic<\/a> und <a href=\"https:\/\/vercel.com\/\" target=\"_blank\" rel=\"noopener\">Vercel<\/a>, offen mit einem Team zusammenzuarbeiten, statt allein zu arbeiten. Markiert man einen Agenten, erstellt dieser einen eigenen Channel mit Live-Ausgaben, Diffs und Canvas-Integration. Das gesamte Team kann zusehen, sich einbringen und freigeben, bevor etwas live geht. Sehen Sie sich hier die Demo an.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/X3fiqWPvQo9gbx7Qd6UJAp.jpg\"  data-uuid=\"X3fiqWPvQo9gbx7Qd6UJAp\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Code Channels bringen diese Arbeit ins Offene, sodass der Rest des Teams sie sehen, mitgestalten und darauf aufbauen kann.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Rob Seaman, EVP and GM, Slack<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Anschlie\u00dfend <a href=\"https:\/\/www.salesforce.com\/de\/news\/slack-surfaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">k\u00fcndigte Salesforce Slack Surfaces an<\/a>, womit Salesforce-Daten direkt in Unterhaltungen lebendig werden. Man bittet Slackbot einfach, aus den verkn\u00fcpften Daten einer Organisation ein Dashboard, einen Bericht, eine Pr\u00e4sentation, eine Umfrage oder einen Rechner zu erstellen, und dieser erscheint als live aktualisiertes Element im Channel: anpinnbar, automatisch aktualisierend und einfach per Chat mit Slackbot bearbeitbar. Sehen Sie hier, wie es in der Praxis funktioniert.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/1x5BL5cXCMiwpk2t9kP5T8.jpg\"  data-uuid=\"1x5BL5cXCMiwpk2t9kP5T8\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alle Neuigkeiten und weitere Demos finden Sie im Slack Code Channels-Blog <strong><a href=\"https:\/\/www.salesforce.com\/introducing-slack-code\/\" target=\"_blank\" rel=\"noopener\">hier<\/a><\/strong> und zu Slack Surfaces <strong><a href=\"https:\/\/www.salesforce.com\/slack\/slack-surfaces-transforms-enterprise-data\/\" target=\"_blank\" rel=\"noopener\">hier<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erfahren Sie, was auf der Dreamforce als N\u00e4chstes kommt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781726988849001lmFb\" target=\"_blank\" rel=\"noopener\"><em>Slack Keynote: The Front Door to the Agentic Enterprise<\/em><\/a> (Donnerstag, 17. September, 10:00 Uhr PT)<\/li>\n\n\n\n<li><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1778959193990001lWIQ\" target=\"_blank\" rel=\"noopener\"><em>Slack Roadmap: Building the Multiplayer OS<\/em><\/a> (Dienstag, 15. September, 9:00 Uhr PDT; Mittwoch, 16. September, 10:30 Uhr)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-customer-success-3\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-how-fisher-amp-paykel-cut-contact-center-volume-by-double-digits-with-agentic-ai\" class=\"wp-block-heading\"><strong>How Fisher &amp; Paykel Cut Contact Center Volume by Double Digits with Agentic AI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/fisher-and-paykel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fisher &amp; Paykel<\/a>, the luxury appliance maker with 90+ years of product history, is now resolving up to 80% of customer inquiries with autonomous <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a>, cutting contact centre volume by double digits while quadrupling the number of queries its agents handle. At Dreamforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentic-enterprise-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise City<\/a>, the company is showing how it built this system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge was scale without losing context: Fisher &amp; Paykel holds more than 35,000 documents and 100GB of proprietary product knowledge built up over nine decades. Working with Salesforce, the company used <a href=\"https:\/\/www.salesforce.com\/au\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> to unify that data and power <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> agents trained on decades of grounded product context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Chief Digital Officer Rudi Khoury explained in a recent podcast with Applied AI Australia, his strategy was deliberate: rather than building commodity technology from scratch, he focused the company&#8217;s AI agents narrowly on what actually differentiates the brand \u2014 proprietary product knowledge and customer trust.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Build vs Buy: Fisher &amp; Paykel&amp;apos;s AI Strategy with Rudi Khoury | Applied AI Australia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9098yFBcKhg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-accuracy service: autonomous agents resolve 60\u201380% of targeted customer inquiries<\/li>\n\n\n\n<li>Volume relief: contact center volume dropped by double digits, while AI-agent query handling grew fourfold<\/li>\n\n\n\n<li>Predictive engagement: the company shifted from reactive troubleshooting to predictive recommendations, like proactive maintenance nudges, cutting customer effort and lifting satisfaction<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stop by <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentic-enterprise-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise City<\/a> to see how Fisher &amp; Paykel turned 90 years of expertise into an agent-first advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/fisher-and-paykel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fisher &amp; Paykel&#8217;s full story with Salesforce<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-customer-success-4\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-xero-s-agentforce-built-for-the-way-work-already-happens\" class=\"wp-block-heading\"><strong>Xero&#8217;s Agentforce Built for the Way Work Already Happens<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Why <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>?&#8221; Angad Soin, Managing Director ANZ &amp; Global Chief Strategy Officer at Xero, had a clear answer for <a href=\"https:\/\/www.linkedin.com\/in\/leandroperez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leandro Perez, SVP &amp; CMO ANZ at Salesforce<\/a>: it\u2019s not about finding the shiniest tool in the room, but choosing the platform that integrates seamlessly into existing daily workflows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results speak for themselves:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3x higher email open rates:<\/strong> Deploying an AI-driven SDR agent to scale US expansion tripled email engagement.<\/li>\n\n\n\n<li><strong>Instant conversions:<\/strong> Over 100 signed partners converted almost immediately.<\/li>\n\n\n\n<li><strong>Human-centric conversations:<\/strong> By letting the AI handle lead-list heavy lifting, Xero&#8217;s sales teams focus purely on building genuine customer relationships.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">With no forced behavior shifts or lost productivity to a learning curve, 90% of Xero&#8217;s team is now putting saved time straight back into high-value work.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Xero is bringing this story to Dreamforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentic-enterprise-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise City<\/a>, alongside two sessions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1779838771983001GcyC\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How Xero Built Smarter Agentforce Agents<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1780064763173001Bj91\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How Xero&#8217;s Agents Bring World-Class Support to 5M Customers<\/em><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the highlight clip below, and explore the complete customer story on the <a href=\"https:\/\/www.salesforce.com\/ap\/customer-stories\/xero\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xero Agentforce Showcase Page<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Xero Uses Salesforce Agentforce for Global Sales Success\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G_aTEIibgbU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>11 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-agentic-enterprise-1\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-we-re-excited-for-the-return-of-agentic-enterprise-city\" class=\"wp-block-heading\"><strong>We&#8217;re Excited for the Return of Agentic Enterprise City<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of Dreamforce&#8217;s most popular stops is back: <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentic-enterprise-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise City<\/a> returns to the Campground, providing a hands-on showcase of <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> solving real business problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This year&#8217;s lineup includes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formula 1&#8217;s fan-facing agent built for 831 million global fans<\/li>\n\n\n\n<li>Xero&#8217;s Agentforce with Claude Code resolving 60% of customer inquiries<\/li>\n\n\n\n<li>IBM&#8217;s Slackbot-powered GTM operating system<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look back at the experience that got Dreamforce 2025 buzzing \u2014 and get a taste of what\u2019s coming next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore this year&#8217;s lineup on the <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentic-enterprise-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise City landing page<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/1SDAa97762Hmfss8qSGhLc.jpg\"  data-uuid=\"1SDAa97762Hmfss8qSGhLc\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tThe Next Wave of AI: Navigating Trust, Cost and Return on Investment\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Ahead of Dreamforce, Frank Fillmann, EVP and GM, Australia and New Zealand, reflects on conversations with local business leaders about what AI means for their people, customers, and growth.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/the-next-wave-of-ai-navigating-trust-cost-and-return-on-investment\/\" target=\"_blank\">\n\t\t\t\t<span>Read More<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=1024\" class=\"tidbit\" alt=\"Salesforce Investment ANZ 2025\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t<\/aside>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-company-news\" class=\"wp-block-heading\"><em>Company News<\/em><\/h4>\n\n\n\n<h2 id=\"h-salesforce-completes-acquisition-of-fin-and-they-re-coming-to-dreamforce-nbsp\" class=\"wp-block-heading\"><strong>Salesforce Completes Acquisition of Fin &#8211; And They&#8217;re Coming to Dreamforce<\/strong>&nbsp;<\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"13735-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"569\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1024\" alt=\"Fin from Salesforce logo.\" class=\"wp-image-13735\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png 2160w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=768&amp;h=427 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1024&amp;h=569 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1536&amp;h=853 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=2048&amp;h=1138 2048w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=264&amp;h=147 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=500&amp;h=278 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=347&amp;h=193 347w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1218&amp;h=677 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"13735-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1200\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1024\" alt=\"Fin from Salesforce logo.\" class=\"wp-image-13735\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png 2160w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=768&amp;h=427 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1024&amp;h=569 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1536&amp;h=853 1536w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=2048&amp;h=1138 2048w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=264&amp;h=147 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=500&amp;h=278 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=347&amp;h=193 347w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1218&amp;h=677 1218w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Salesforce today announced it has completed its acquisition of <a href=\"https:\/\/fin.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fin<\/a>, formerly Intercom, an industry-leading customer agent company. The close of the acquisition brings Fin\u2019s customer agent platform and world-class technical AI team to Salesforce, along with an established global customer base of more than 30,000 companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powered by the <a href=\"https:\/\/fin.ai\/cx-models\">Fin model suite<\/a>, the company\u2019s proprietary AI models trained specifically for customer experience, Fin\u2019s AI customer agent resolves complex queries end-to-end across every channel, including live chat, email, WhatsApp, SMS, voice, and Slack \u2013 achieving an industry-leading average resolution rate of 76%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full press release <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2026\/09\/10\/salesforce-completes-acquisition-of-fin\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The #1 customer agent meets the #1 CRM\u2026 Together, we\u2019re giving companies of every size the ability to deploy trusted AI agents from day one\u2014accelerating time to value and delivering measurable outcomes at scale.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Marc Benioff, Chair and CEO of Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Fin is attending Dreamforce for the first time this year, with founders and R&amp;D leaders taking the stage to share their vision and demo the product, alongside a booth presence throughout the week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Catch Fin across several sessions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1779838738155001Gfg5\" target=\"_blank\" rel=\"noreferrer noopener\">How Fin Delivers Over 90% Resolution Rates for Customers<\/a><\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781726989629001l4RN\" target=\"_blank\" rel=\"noreferrer noopener\">SMB &amp; Startup Keynote: 5 turnkey agents, 10x results ft. Fin<\/a><\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1786714729719001ZOgi\" target=\"_blank\" rel=\"noreferrer noopener\">A New Lesson in Leadership: Leading Human &amp; Agent Blended Teams<\/a><\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1779838737098001GV6l\" target=\"_blank\" rel=\"noreferrer noopener\">Five Massive Changes Coming to Every CX Leader<\/a><\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-2\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-salesforce-introduces-the-trusted-enterprise-ai-harness\" class=\"wp-block-heading\"><strong>Salesforce Introduces the Trusted Enterprise AI Harness<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"13733-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=1024\" alt=\"Salesforce Introduces the Trusted Enterprise AI Harness\" class=\"wp-image-13733\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"13733-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=1024\" alt=\"Salesforce Introduces the Trusted Enterprise AI Harness\" class=\"wp-image-13733\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">As agents take on increasingly complex work across every function of the business, including understanding what&#8217;s happening, deciding what to do next, and taking action across systems, they need a trusted foundation to do that work reliably, securely, and at scale. That&#8217;s the role of Salesforce&#8217;s new Enterprise <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/ai-agents\/agent-harness\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Harness<\/a>, announced today: a new architecture that gives AI a shared understanding of the customer and the business, and enables it to act with trust.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The Harness brings together six capabilities spanning context, agency, action, governance, security, and models, delivered through a common, composable architecture built on the customer relationships, processes, and controls already running the business.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">An Enterprise <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/ai-agents\/agent-harness\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Harness<\/a>&nbsp;makes these capabilities reusable across the enterprise: context can be shared across agents and models, actions and workflows can be securely invoked wherever needed, and governance and security applied consistently as AI moves across the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce is drawing on core technologies from <a href=\"https:\/\/www.salesforce.com\/au\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a>, Informatica, MuleSoft, Agent Fabric, Tableau, Agentforce, Salesforce Guardian, and the Salesforce Platform to power it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/enterprise-ai-harness\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article<\/a>.&nbsp;<\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7503803577312690176?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-3\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-salesforce-s-agentforce-360-powers-the-future-of-chess-with-fide\" class=\"wp-block-heading\"><strong>Salesforce&#8217;s Agentforce 360 Powers the Future of Chess with FIDE<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"2-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=1024\" alt=\"Salesforce's Agentforce 360 Powers the Future of Chess with FIDE\"\/><\/a><\/figure>\n<div id=\"2-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=1024\" alt=\"Salesforce's Agentforce 360 Powers the Future of Chess with FIDE\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Salesforce today announced <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2026\/09\/13\/agentforce-360-powers-future-of-chess-with-fide\/\" target=\"_blank\" rel=\"noreferrer noopener\">a landmark multi-year partnership with FIDE<\/a>, the International Chess Federation, becoming Title Sponsor of the FIDE World Championship Matches 2026\u201328 and official AI partner of the FIDE World Chess Championship and FIDE Rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership brings the full power of <a href=\"https:\/\/www.salesforce.com\/au\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360<\/a> (including <a href=\"https:\/\/www.salesforce.com\/au\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>) to unify FIDE&#8217;s operations, player rankings, and fan engagement for over 800 million global chess fans worldwide. Highlights include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Chess Concierge Agent answering questions on ratings and live tournaments for 1.2 million monthly visitors<\/li>\n\n\n\n<li>An ELO Player Rating Agent offering conversational player lookups and predictive insights<\/li>\n\n\n\n<li>Data 360 unifying FIDE&#8217;s database of active online players and 60,000+ annual event streams into consolidated, real-time fan and player profiles<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">FIDE CEO Emil Sutovsky called it &#8220;a landmark agreement,&#8221; while Interim President Viswanathan Anand said the deal &#8220;places chess at the heart of technological innovation.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Chess is one of the world&#8217;s most beloved games, cherished by hundreds of millions of people across every culture and corner of the globe. We&#8217;re truly honored to partner with FIDE and bring the power of the Agentic Enterprise to a sport with such rich history and passionate fans,&#8221; said Patrick Stokes, President, Applications and Marketing, Salesforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full press release <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2026\/09\/13\/agentforce-360-powers-future-of-chess-with-fide\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guests at Dreamforce can find FIDE on Howard Street, featuring interactive AI chess demos and live grandmaster exhibition matches!<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/iLaLPXoT4myGxUa6vevhcq.jpg\"  data-uuid=\"iLaLPXoT4myGxUa6vevhcq\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-4\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-the-next-wave-of-ai-frank-fillmann-on-navigating-trust-cost-and-return-on-investment\" class=\"wp-block-heading\"><strong>The Next Wave of AI: Frank Fillmann on Navigating Trust, Cost and Return on Investment<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"11779-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=1024\" alt=\"Salesforce Investment ANZ 2025\" class=\"wp-image-11779\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"11779-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=1024\" alt=\"Salesforce Investment ANZ 2025\" class=\"wp-image-11779\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/02\/Salesforce-Investment-ANZ-2025.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Writing on the <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/the-next-wave-of-ai-navigating-trust-cost-and-return-on-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">ANZ newsroom<\/a> ahead of Dreamforce, <a href=\"https:\/\/www.linkedin.com\/in\/frankfillmannunc\/\">Frank Fillmann, EVP and GM, Australia and New Zealand, Salesforce<\/a>, reflects on three years of conversations with local business leaders about what AI means for their people, customers, and growth. The focus now, he says, has shifted to moving fast to capture the AI opportunity while carefully managing trust, cost, and ROI.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Customers are seeing real ROI today. <a href=\"https:\/\/salesforce.com\/au\/customer-stories\/easypark\/\" target=\"_blank\" rel=\"noopener\">EasyPark<\/a> has reported 40 per cent year-on-year growth, supported by Agentforce. <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/the-grout-guy\/\" target=\"_blank\" rel=\"noopener\">The Grout Guy<\/a> has also grown 40 per cent year-on-year. Meanwhile, <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/sutton-tools\/\" target=\"_blank\" rel=\"noopener\">Sutton Tools<\/a> saw online orders increase fourfold in the year they first started implementing Agentforce.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Frank Fillmann, EVP and GM, Australia and New Zealand, Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Fillmann explains how probabilistic AI, which interprets context and reasons through complex problems, needs to work alongside deterministic systems that provide the trusted data, business rules, permissions, and workflows organizations rely on daily. He also points to Trailhead, Salesforce&#8217;s free learning platform, as key to helping teams adopt approved, trusted AI responsibly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He previews Dreamforce 2026 as a pivotal moment for accelerating ANZ&#8217;s agentic enterprise transformation. <a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/the-next-wave-of-ai-navigating-trust-cost-and-return-on-investment\/\" rel=\"noopener\">Read the full article<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-5\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-the-ai-execution-gap-why-tools-aren-t-transformation\" class=\"wp-block-heading\"><strong>The AI Execution Gap: Why Tools Aren&#8217;t Transformation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organisations are feeling the pressure to move faster on AI, but speed alone doesn&#8217;t guarantee value. Speaking to the <a href=\"https:\/\/open.spotify.com\/episode\/5GITP4ZLItmeoK16pfzkat?flow_ctx=d2350c30-e0de-4d17-8947-8db14994d637%3A1785855622\" target=\"_blank\" rel=\"noreferrer noopener\">Applied AI Australia podcast<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/leandroperez\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Leandro Perez, SVP &amp; CMO ANZ at Salesforce<\/a>&nbsp; highlighted a challenge that will be echoed across Dreamforce stages: many businesses struggle to adapt their operational models around AI enough to convert technological capability into real enterprise value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That disconnect is the &#8220;AI execution gap.&#8221; While top-down strategy sets the vision, closing the gap requires cross-functional leadership that connects domain experts with technical teams to address three critical questions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What&#8217;s the job to be done?<\/li>\n\n\n\n<li>What are we actually trying to improve?<\/li>\n\n\n\n<li>What data and context do we need to solve it well?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This shift toward trusted, governed execution is precisely what Dreamforce attendees will explore across the Campground, where humans and Agentforce agents collaborate side by side in everyday workflows.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Listen to the full episode <a href=\"https:\/\/bit.ly\/3TMugCW\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7485827712314523648?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>10 September<\/strong><\/em><\/p>\n\n\n\n<h4 id=\"h-agentic-enterprise-6\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-claudeforce-salesforce-and-anthropic-bring-claude-into-the-enterprise-harness\" class=\"wp-block-heading\"><strong>Claudeforce: Salesforce and Anthropic Bring Claude Into the Enterprise Harness<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2026\/08\/26\/salesforce-and-anthropic-announce-claudeforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce and Anthropic have announced Claudeforce<\/a>, an expanded strategic partnership bringing together &#8220;the world&#8217;s #1 AI and #1 CRM&#8221;. The partnership integrates Claude directly across the Salesforce ecosystem via the new <strong>AIforce UI harness<\/strong>, <a href=\"https:\/\/www.salesforce.com\/au\/headless\/\" target=\"_blank\" rel=\"noreferrer noopener\">Headless 360<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/analytics\/tableau\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>, and <a href=\"https:\/\/www.salesforce.com\/au\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"http:\/\/www.salesforce.com\/claudeforce\" target=\"_blank\" rel=\"noreferrer noopener\">Claudeforce<\/a> integration builds on <a href=\"https:\/\/www.salesforce.com\/au\/headless\/\" target=\"_blank\" rel=\"noreferrer noopener\">Headless 360<\/a>, which enables AI agents to access Salesforce data, business logic, workflows, and governed actions directly.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Probabilistic intelligence alone doesn&#8217;t run a company, and deterministic systems don&#8217;t reason. By fusing Claude\u2019s extraordinary reasoning with the trusted data, workflows, and governance every enterprise runs on, we\u2019re delivering a dynamic interface that thinks, reasons, and acts. This is how every business will run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marc Benioff, Chair &amp; CEO, Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce in Claude:<\/strong> Launches with 37 prebuilt sales skills, including meeting prep, deal health review, and pipeline review, available now to select pilot customers, with open beta in September 2026.<\/li>\n\n\n\n<li><strong>Claude in Agentforce:<\/strong> Claude becomes available inside <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> as the reasoning model for the <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/what-is-a-reasoning-engine\/atlas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atlas Reasoning Engine<\/a>.<\/li>\n\n\n\n<li><strong>Claude in Slack:<\/strong> Claude is now the default model for <a href=\"https:\/\/www.salesforce.com\/au\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, powering <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2026\/01\/13\/slackbot-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slackbot<\/a>, which has already driven 8.1 million annualized productivity hours for Salesforce employees \u2014 growing more than 2x quarter-over-quarter.&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Through this partnership, companies can point Claude at the customer information and business context they&#8217;ve been building in Salesforce for decades, and use it to actually run and grow their businesses.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Dario Amodei, CEO &amp; Co-Founder, Anthropic<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Read the announcement <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2026\/08\/26\/salesforce-and-anthropic-announce-claudeforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and watch this video to find out more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re excited to hear from Dario Amodei, Co-Founder &amp; CEO of Anthropic, at <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce<\/a> too.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The #1 AI meets the #1 CRM. Welcome to Claudeforce.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RZMj7C41AuQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-customer-success-5\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-why-smbs-are-winning-the-ai-race\" class=\"wp-block-heading\"><strong>Why SMBs Are Winning the AI Race<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Small and medium businesses are scaling AI faster than almost anyone else \u2014 and it&#8217;s not despite their size, it&#8217;s because of it. In the latest episode of <em><a href=\"https:\/\/sforce.co\/4eK2fTI\" target=\"_blank\" rel=\"noreferrer noopener\">How SMBs Are Winning the AI Race<\/a><\/em>, <a href=\"https:\/\/www.linkedin.com\/in\/leandroperez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leandro Perez, SVP &amp; CMO ANZ at Salesforce<\/a> sits down with <a href=\"https:\/\/au.linkedin.com\/in\/stephanie-wells-a610b015\" target=\"_blank\" rel=\"noreferrer noopener\">Stephanie Wells, Head of Small Business at Salesforce ANZ<\/a>, to unpack why: less red tape, fewer legacy systems, and lean teams that can move the moment new tech proves its worth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three ANZ stories bring the case to life:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Grout Guy <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/the-grout-guy\/\" target=\"_blank\" rel=\"noreferrer noopener\">implemented Agentforce in 18 weeks<\/a>, driving 40% business growth and a 50% drop in customer service cases<\/li>\n\n\n\n<li>El Jannah <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/el-jannah-experience-agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated 60% of inbound enquiries<\/a> with AI agents, freeing up leadership to focus on nationwide expansion<\/li>\n\n\n\n<li>Coffee Supreme saw <a href=\"https:\/\/www.salesforce.com\/au\/blog\/freshly-brewed-coffee-supremes-12-week-salesforce-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">meaningful value in just 12 weeks<\/a> after integrating Salesforce and Slack<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The broader theme taking over Dreamforce stages next week: SMBs are shifting from long multi-month IT deployments to realizing real ROI in weeks, with many leveraging &#8220;vibe coding&#8221; to deploy agents faster.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Every SMB will become an agentic enterprise.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Stephanie Wells,Head of Small Business at Salesforce ANZ<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>See SMB innovation live at Dreamforce:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781727010047001lttn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Customer Success Keynote: Achieving What&#8217;s Possible<\/em><\/strong><\/a> <em>&#8211; Catch The Grout Guy live on stage to share how fast-moving businesses build and scale AI agents.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the episode below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How is Small Business Winning the AI Race?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5ydDfdtv61w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>9 September<\/strong><\/em><\/p>\n\n\n\n<h4 id=\"h-trust\" class=\"wp-block-heading\"><em>Trust<\/em><\/h4>\n\n\n\n<h2 id=\"h-trust-is-the-foundation-for-government-ai-here-s-the-proof\" class=\"wp-block-heading\"><strong>Trust Is the Foundation for Government AI. Here&#8217;s the Proof<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before AI can scale in government, citizens have to trust it. That&#8217;s the core message is taking centre stage at Dreamforce, and follows the release of <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/new-global-research-outlines-how-governments-can-accelerate-ai-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trust Imperative 5.0<\/a>, new joint research from Salesforce, BCG, and the Centre for Public Impact. The report arrives as weekly AI usage among citizens has risen more than 25% since 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research highlights New South Wales as a benchmark for governance security: the state compressed a complex, specialist-heavy risk review process from 40 hours down to just 15 minutes using trusted automation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To earn genuine public trust in AI, we need to build for the citizen outcome \u2014 which includes keeping data safe, producing accurate results, and delivering on the deeply human side of government service.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Gisele Kapterian, Salesforce&#8217;s Public Sector Strategy Lead ANZ<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The report outlines nine practical steps for public sector leaders to accelerate AI adoption without compromising trust, from smarter risk triage to continuous workforce literacy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full story: <em><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/new-global-research-outlines-how-governments-can-accelerate-ai-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Global Research Outlines How Governments Can Accelerate AI Implementation<\/a><\/em>.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.salesforce.com\/au\/government\/resources\/trust-imperative-5\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"13439-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"152\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?strip=all&#038;quality=95\" alt=\"Trust Imperative Report Download Banner\" class=\"wp-image-13439\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png 600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?w=300&amp;h=76 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?w=264&amp;h=67 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?w=500&amp;h=127 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?w=150&amp;h=38 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.salesforce.com\/au\/government\/resources\/trust-imperative-5\/\" target=\"_blank\" rel=\"noreferrer noopener\">Access the full Trust Imperative 5.0 report here<\/a><\/figcaption><\/figure>\n<div id=\"13439-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.salesforce.com\/au\/government\/resources\/trust-imperative-5\/\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"152\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?strip=all&#038;quality=95\" alt=\"Trust Imperative Report Download Banner\" class=\"wp-image-13439\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png 600w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?w=300&amp;h=76 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?w=264&amp;h=67 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?w=500&amp;h=127 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/05\/Trust_Banner_600x150.png?w=150&amp;h=38 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.salesforce.com\/au\/government\/resources\/trust-imperative-5\/\" target=\"_blank\" rel=\"noreferrer noopener\">Access the full Trust Imperative 5.0 report here<\/a><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-insights\" class=\"wp-block-heading\"><em>Insights<\/em><\/h4>\n\n\n\n<h2 id=\"h-agentic-enterprise-index-the-data-behind-the-agentic-enterprise\" class=\"wp-block-heading\"><strong>Agentic Enterprise Index: The Data Behind the Agentic Enterprise<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re hearing the term <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a> on every stage at Dreamforce next week, Salesforce\u2019s new <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentic-enterprise-index-insights-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise Index<\/a> provides the hard data to back it up. The index proves that autonomous agents aren&#8217;t just a future vision, they\u2019re delivering real-world ROI right now across industries.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>A<\/strong>ctivated agents nearly tripled (3x) this fiscal year, with agent creation time cut by 53%.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways from the data:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adoption is surging:<\/strong> activated agents nearly tripled (3x) this fiscal year, with agent creation time cut by 53%<\/li>\n\n\n\n<li><strong>Agents are getting smarter:<\/strong> average skill sets tripled from 2 to 6 unique skills \u2014 jumping up to 350% during peak demand like holiday retail<\/li>\n\n\n\n<li><strong>Real business impact:<\/strong> retailers using AI agents saw 4x higher YoY holiday sales growth (8% vs. 2%)<\/li>\n\n\n\n<li><strong>Trust is climbing:<\/strong> weekly employee usage tripled, and escalation rates held steady at 32% even as agent-handled conversations scaled 170x<\/li>\n\n\n\n<li><strong>No one-size-fits-all path:<\/strong> two winning strategies emerged \u2014 high-volume\/task-specific (retail, travel) vs. versatile\/multistep (manufacturing, financial services, public sector, healthcare)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Two winning strategies emerged \u2014 high-volume\/task-specific vs. versatile\/multistep.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/wHEEiEJ8pZfs11TKvB8ik1.jpg\"  data-uuid=\"wHEEiEJ8pZfs11TKvB8ik1\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Experience the Agentic Enterprise at Dreamforce:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Watch the keynotes:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Catch <a href=\"https:\/\/www.linkedin.com\/in\/marcbenioff\" target=\"_blank\" rel=\"noreferrer noopener\">Marc Benioff, Chair &amp; CEO, Salesforce<\/a>, on the Main Stage (or stream the replay on <a href=\"https:\/\/www.salesforce.com\/plus\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a>) to see these real-time agent deployment strategies in action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Get hands-on in the Campground:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Head to <strong>Agentic Enterprise City<\/strong> inside the Main Campground for a hands-on showcase of <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> solving real business problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore this year&#8217;s lineup on the <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentic-enterprise-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise City Landing Page<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Attend breakout sessions:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use <a href=\"https:\/\/www.salesforce.com\/dreamforce\/my-agenda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agenda Builder<\/a> to find industry deep dives on scaling high-volume vs. multi-step agents.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-7\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-headless-360-goes-enterprise-wide-ahead-of-dreamforce\" class=\"wp-block-heading\"><strong>Headless 360 Goes Enterprise-Wide Ahead of Dreamforce<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On the road to Dreamforce, Salesforce announced a <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/expanding-headless-360-enterprise-capabilities\/\" target=\"_blank\" rel=\"noreferrer noopener\">major expansion of Headless 360<\/a>, extending it across Marketing, Sales, Service, Commerce, MuleSoft, Informatica, Tableau, and the broader platform. The goal: turn every Salesforce cloud into reusable enterprise capabilities that any authorised AI agent can securely discover and use through open standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Dreamforce, the keynote <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781726973233001l5xc\" target=\"_blank\" rel=\"noreferrer noopener\">Headless 360: Anywhere Humans and Agents Work<\/a> will show how these capabilities work in practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more about Headless 360 <a href=\"https:\/\/www.salesforce.com\/headless\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> and in the video below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&amp;apos;Headless Architecture&amp;apos; Explained | Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SanoakPfrF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-8\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-how-did-we-get-here-sydney-melbourne-and-a-new-home-base\" class=\"wp-block-heading\"><strong>How Did We Get Here? Sydney, Melbourne, and a New Home Base<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before landing in San Francisco, Salesforce ANZ&#8217;s road to Dreamforce ran through two major stops.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentic-enterprise-world-tour-sydney-2026\/\">Sydney kicked things off in February<\/a>, bringing together 10,000+ attendees. As <a href=\"https:\/\/www.linkedin.com\/in\/leandroperez\/\">Leandro Perez, SVP &amp; CMO ANZ at Salesforce<\/a> declared on stage: &#8220;In 2026, AI is no longer a question of belief; it&#8217;s a question of execution.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In 2026, AI is no longer a question of belief; it&#8217;s a question of execution.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Leandro Perez, SVP &amp; CMO Salesforce ANZ<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">ANZ customer stories drove the point home \u2014 DonateLife Victoria reclaimed 1,500 minutes of critical care time per coordinator using <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\">Agentforce<\/a> as a clinical support tool, while Zurich Australia turned a days-long death certificate process into a near-instant service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In June, <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-world-tour-melbourne-2026\/?utm_medium=advocacy&amp;utm_source=linkedin\">Melbourne picked up the thread<\/a>. Trailblazers like <a href=\"https:\/\/www.salesforce.com\/blog\/kogan-agentforce\/\">Kogan<\/a>, EasyPark, OVO Energy, and Bermad Water Technologies showed execution in practice &#8211; EasyPark improving customer response times by 25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melbourne also marked a major infrastructure milestone: expanding Salesforce&#8217;s local home base at 55 Collins Street.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This purpose-built space brings our entire Melbourne team together under one roof, giving our employees, customers, and partners the right environment to connect, co-innovate, and lead in the agentic era.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Relina Bulchandani, EVP of Real Estate and Workplace Services<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Two cities, one thread: Australia isn&#8217;t just adopting agentic AI, it&#8217;s building the home base to lead it.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 678)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"847\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-13704\" data-id=\"13704\" data-aspect-ratio=\"1024 \/ 678\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg 1280w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg?w=300&amp;h=199 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg?w=768&amp;h=508 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg?w=1024&amp;h=678 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg?w=264&amp;h=175 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg?w=500&amp;h=331 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg?w=150&amp;h=99 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg?w=292&amp;h=193 292w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-2.jpg?w=1218&amp;h=806 1218w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"762\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-13705\" data-id=\"13705\" data-aspect-ratio=\"1024 \/ 664\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-1.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-1.jpg 1176w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-1.jpg?w=300&amp;h=194 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-1.jpg?w=768&amp;h=498 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-1.jpg?w=1024&amp;h=664 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-1.jpg?w=264&amp;h=171 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-1.jpg?w=500&amp;h=324 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-1.jpg?w=150&amp;h=97 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-1.jpg?w=298&amp;h=193 298w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"841\" alt=\"Salesforce ANZ Melbourne Office Opening 3\" class=\"wp-block-jetpack-slideshow_image wp-image-13706\" data-id=\"13706\" data-aspect-ratio=\"1024 \/ 673\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg 1280w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg?w=300&amp;h=197 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg?w=768&amp;h=505 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg?w=1024&amp;h=673 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg?w=264&amp;h=173 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg?w=500&amp;h=329 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg?w=150&amp;h=99 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg?w=294&amp;h=193 294w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/09\/Salesforce-ANZ-Melbourne-Office-Opening-3.jpg?w=1218&amp;h=800 1218w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>8 September<\/strong><\/em><\/p>\n\n\n\n<h4 id=\"h-agentic-enterprise-9\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-get-ready-for-dreamforce-2026-live-from-san-francisco\" class=\"wp-block-heading\"><strong>Get Ready for Dreamforce 2026: Live from San Francisco<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=701ed00001GlRaUAAV&amp;utm_source=google&amp;utm_medium=sem&amp;utm_campaign=emea_xc_cross-cloud_cross-industry&amp;utm_content=cross-segment_brand+exact_701ed00001GlRaUAAV_english_dreamforce&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=23928184518&amp;utm_adgroup=198140258115&amp;utm_term=dreamforce%202026&amp;utm_matchtype=e&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23928184518&amp;gbraid=0AAAAAD4PnrOJ2qpTPlyAJOVznhzFaSUn5&amp;gclid=CjwKCAjwvsvTBhBaEiwAmf-3nqnO7XLitqDFPITABxFk4g4AKsLApyPYreJlRazOdMEmmdOokOP8DxoCXvYQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2026<\/a> is where the question gets answered: what does it actually take to become an <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a>? Through live demos, visionary speakers, and three days of breakthrough moments in San Francisco, this is where humans and agents work together, at scale, to drive real business impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From keynote to customer stories to exclusive on-the-ground moments, our <a href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=701ed00001GlRaUAAV&amp;utm_source=google&amp;utm_medium=sem&amp;utm_campaign=emea_xc_cross-cloud_cross-industry&amp;utm_content=cross-segment_brand+exact_701ed00001GlRaUAAV_english_dreamforce&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=23928184518&amp;utm_adgroup=198140258115&amp;utm_term=dreamforce%202026&amp;utm_matchtype=e&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23928184518&amp;gbraid=0AAAAAD4PnrOJ2qpTPlyAJOVznhzFaSUn5&amp;gclid=CjwKCAjwvsvTBhBaEiwAmf-3nqnO7XLitqDFPITABxFk4g4AKsLApyPYreJlRazOdMEmmdOokOP8DxoCXvYQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2026<\/a> Live coverage will deliver reporting throughout the week. The news team will be updating this page with the latest news and insights as they happen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>At the event?<\/strong> Check in here for highlights you may have missed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Following from afar?<\/strong> Join us to get a sense of what it&#8217;s really like on the ground \u2014 or tune in free on <a href=\"https:\/\/www.salesforce.com\/plus\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a> for keynotes and sessions live and on demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more about Dreamforce here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Dreamforce? | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Bah8X9e69YY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On-the-ground reporting from the must-attend event for the Agentic Enterprise<\/p>\n","protected":false},"author":0,"featured_media":13693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"sf_show_toc":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[],"tags":[],"sf_content_type":[4230,2894],"sf_theme":[4207,1114],"sf_topic":[],"sf_product":[3728],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[4274],"sf_visibility":[],"coauthors":[],"class_list":["post-13692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-event-coverage-2","sf_content_type-stories","sf_theme-agentic-ai","sf_theme-artificial-intelligence","sf_product-agentforce","sf_location-anz","sf_collection-dreamforce-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dreamforce \u201926 Live: Australia &amp; 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