{"id":6112,"date":"2021-06-16T08:00:00","date_gmt":"2021-06-16T15:00:00","guid":{"rendered":""},"modified":"2021-06-16T08:00:00","modified_gmt":"2021-06-16T15:00:00","slug":"carmax-scales-digital-car-buying-experience-with-salesforce-platform","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/","title":{"rendered":"CarMax Scales Digital Car-Buying Experience with Salesforce Platform"},"content":{"rendered":"\n<p><strong>Quick take<\/strong>: The nation\u2019s largest used vehicle retailer leverages Salesforce Platform\u2019s low-code tools and elastic scale capabilities to efficiently deliver a new, all-digital buying experience and give them all the compute power they need, when they need it.<\/p>\n\n\n\n<p><strong>What\u2019s the impact: <\/strong>With Salesforce Platform, CarMax can quickly develop new apps to digitize and automate internal processes, providing more time to focus on innovation and enhancing the customer experience.&nbsp;<\/p>\n\n\n\n<p>Using the capabilities of Salesforce Platform, CarMax was able to launch CarMax Curbside, their curbside delivery service, across the United States in less than three weeks.<\/p>\n\n\n\n<p><strong>What\u2019s driving the news<\/strong>: Prior to 2020, CarMax was already using Salesforce Platform to develop a flexible omnichannel buying experience for customers \u2014 one that allowed customers to buy vehicles online, in store, or through a combination of the two.&nbsp;<\/p>\n\n\n\n<p>When the pandemic hit, this project was fast tracked as more customers began relying on digital tools to purchase vehicles. In order to meet these new customer expectations as fast as possible, CarMax doubled down on their use of Salesforce Platform.&nbsp;<\/p>\n\n\n\n<p><strong>What they\u2019re saying<\/strong>:&nbsp;<\/p>\n\n\n\n<p>Shamim Mohammad, EVP and Chief Information and Technology Officer, CarMax, said:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cAt CarMax, we went from a project-based, linear organization to a product-based, highly cross-functional empowered organization, and Salesforce played a significant role in making this happen.\u201d&nbsp;<\/li><li>\u201cBy using Salesforce, we are now working with one integrated platform for managing customer relationships and automating our internal process, allowing us to increase the speed of our new innovations to continue advancing our customer experiences, ultimately redefining the future of the car buying process.\u201d&nbsp;<\/li><li>\u201cWe\u2019re excited to see the continued expansion of the Salesforce Platform through Heroku and Salesforce Functions, and we look forward to exploring these powerful technologies to drive innovation velocity at CarMax.\u201d<\/li><\/ul>\n\n\n\n<p><strong>Explore further<\/strong>: To fast track the development of an omnichannel buying experience, CarMax leaned heavily on Salesforce\u2019s low-code development tools to build custom apps and workflows that streamlined time-intensive tasks.<\/p>\n\n\n\n<p>CarMax also explored <a href=\"https:\/\/developer.salesforce.com\/blogs\/2021\/06\/functions-announcement.html\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Functions<\/a> as a part of an early preview program, and saw potential for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reducing org customization and complexity<\/li><li>Better, faster, easier-to-maintain API integrations<\/li><li>Leveraging open-source languages and frameworks<\/li><li>Better integration of data and platform events<\/li><\/ul>\n\n\n\n<p><strong>What\u2019s next<\/strong>: Tune into Salesforce\u2019s annual developer conference, TrailheaDX, on Wednesday, June 23 to learn more about how CarMax is using Salesforce Platform to accelerate car-buying innovation. Register for the free event <a href=\"https:\/\/www.salesforce.com\/trailheadx\/?d=7013y000002YsHvAAK\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick take: The nation\u2019s largest used vehicle retailer leverages Salesforce Platform\u2019s low-code tools and elastic scale capabilities to efficiently deliver a new, all-digital buying experience and give them all the compute power they need, when they need it. What\u2019s the impact: With Salesforce Platform, CarMax can quickly develop new apps to digitize and automate internal [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1202,1099],"sf_theme":[1115],"sf_topic":[1120,1093,1141,1140],"sf_product":[1131],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1110],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-6112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlight-customer","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-customer-360","sf_topic-digital-transformation","sf_topic-salesforce-events","sf_topic-technology","sf_product-salesforce-platform","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CarMax Scales Digital Car-Buying Experience with Salesforce Platform - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CarMax Scales Digital Car-Buying Experience with Salesforce Platform\" \/>\n<meta property=\"og:description\" content=\"Quick take: The nation\u2019s largest used vehicle retailer leverages Salesforce Platform\u2019s low-code tools and elastic scale capabilities to efficiently deliver a new, all-digital buying experience and give them all the compute power they need, when they need it. What\u2019s the impact: With Salesforce Platform, CarMax can quickly develop new apps to digitize and automate internal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-16T15:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"CarMax Scales Digital Car-Buying Experience with Salesforce Platform\",\"datePublished\":\"2021-06-16T15:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/\"},\"wordCount\":413,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png\",\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/\",\"name\":\"CarMax Scales Digital Car-Buying Experience with Salesforce Platform - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png\",\"datePublished\":\"2021-06-16T15:00:00+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/au\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CarMax Scales Digital Car-Buying Experience with Salesforce Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CarMax Scales Digital Car-Buying Experience with Salesforce Platform - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/","og_type":"article","og_title":"CarMax Scales Digital Car-Buying Experience with Salesforce Platform","og_description":"Quick take: The nation\u2019s largest used vehicle retailer leverages Salesforce Platform\u2019s low-code tools and elastic scale capabilities to efficiently deliver a new, all-digital buying experience and give them all the compute power they need, when they need it. What\u2019s the impact: With Salesforce Platform, CarMax can quickly develop new apps to digitize and automate internal [&hellip;]","og_url":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/","og_site_name":"Salesforce","article_published_time":"2021-06-16T15:00:00+00:00","og_image":[{"width":1200,"height":675,"url":"http:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/"},"author":{"name":"","@id":""},"headline":"CarMax Scales Digital Car-Buying Experience with Salesforce Platform","datePublished":"2021-06-16T15:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/"},"wordCount":413,"image":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png","inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/","url":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/","name":"CarMax Scales Digital Car-Buying Experience with Salesforce Platform - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png","datePublished":"2021-06-16T15:00:00+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png","contentUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/carmax-scales-digital-car-buying-experience-with-salesforce-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/au\/news\/"},{"@type":"ListItem","position":2,"name":"CarMax Scales Digital Car-Buying Experience with Salesforce Platform"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/news\/#website","url":"https:\/\/www.salesforce.com\/au\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/614_CarMaxQA.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/6112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/comments?post=6112"}],"version-history":[{"count":0,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/6112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/media\/6113"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/media?parent=6112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/categories?post=6112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/tags?post=6112"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_content_type?post=6112"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_theme?post=6112"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_topic?post=6112"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_product?post=6112"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_industry?post=6112"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_role?post=6112"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=6112"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_location?post=6112"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_collection?post=6112"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_visibility?post=6112"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/coauthors?post=6112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}