{"id":6228,"date":"2023-02-22T06:00:00","date_gmt":"2023-02-22T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6228"},"modified":"2023-02-22T06:00:00","modified_gmt":"2023-02-22T14:00:00","slug":"data-skills-research","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/data-skills-research\/","title":{"rendered":"73% of Business Leaders Believe Data Reduces Uncertainty and Drives Better Decisions \u2014 So Why Aren\u2019t They Using It?"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

8 in 10 business leaders say data is critical in decision-making at their organization today<\/em><\/p>\n\n\n\n

However, they also cite challenges in using it \u2014 41% of business leaders lack understanding of data because it\u2019s complex or not accessible enough<\/em><\/p>\n\n\n\n

73% of companies plan to continue or increase spending on data skills and training for employees to close the gap<\/em><\/p>\n\n\n\n

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A new global survey of nearly 10,000 business leaders reveals that while they know using data is important to their business, the vast majority aren\u2019t harnessing its power for better decision-making and business results. <\/p>\n\n\n\n

According to Salesforce’s Untapped Data Research<\/em>, business leaders are struggling to put data into practice to quickly make strategic business decisions and navigate economic uncertainties because they can’t make sense of it. <\/p>\n\n\n\n

With the proper training on data skills, data can help business leaders make better decisions, earn trust, and reduce uncertainty \u2014 even amid challenging times.<\/p>\n\n\n\n

Companies aren\u2019t tapping their data\u2019s potential <\/h2>\n\n\n\n

Companies see value in using data to drive business decisions, especially in times of uncertainty:<\/p>\n\n\n\n