{"id":6434,"date":"2023-02-07T09:22:27","date_gmt":"2023-02-07T17:22:27","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6434"},"modified":"2024-04-18T03:49:14","modified_gmt":"2024-04-17T17:49:14","slug":"generative-ai-guidelines","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/generative-ai-guidelines\/","title":{"rendered":"Generative AI: 5 Guidelines for Responsible Development"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

Generative artificial intelligence (AI) has the power to transform the way we live and work in profound ways and will challenge even the most innovative companies for years to come.<\/p>\n\n\n\n

But generative AI is not without risks. It gets a lot of things right but many things wrong<\/a>. As businesses race to bring this technology to market, it\u2019s critical that we do so inclusively and intentionally. It\u2019s not enough to deliver the technological capabilities of generative AI, we must prioritize responsible innovation to help guide how this transformative technology can and should be used \u2014 and ensure that our employees, partners, and customers have the tools they need to develop and use these technologies safely, accurately, and ethically.<\/p>\n\n\n\n

Generative AI at Salesforce<\/h2>\n\n\n\n

The potential for generative AI at Salesforce \u2014 and enterprise technology more broadly \u2014 is vast.<\/p>\n\n\n\n

AI is already an integral part of the Customer 360 platform<\/a>, and our Einstein AI<\/a> technologies deliver nearly 200 billion predictions every day across Salesforce\u2019s business applications, including:<\/p>\n\n\n\n