{"id":6565,"date":"2021-05-25T09:00:00","date_gmt":"2021-05-25T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6565"},"modified":"2023-12-22T10:33:15","modified_gmt":"2023-12-22T10:33:15","slug":"how-shared-transatlantic-values-can-help-shape-technologys-future","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/how-shared-transatlantic-values-can-help-shape-technologys-future\/","title":{"rendered":"How Shared Transatlantic Values Can Help Shape Technology\u2019s Future"},"content":{"rendered":"\n<p>Today, as part of the <a href=\"https:\/\/rethinkdigitalsummit.eu\/programme\/\" target=\"_blank\" rel=\"noreferrer noopener\">ReThink Digital Summit<\/a> discussion, \u201cShaping Europe\u2019s digital future,\u201d I joined Anne Marie Engtoft Larsen, Denmark\u2019s Tech Ambassador, to explore how together we can promote a responsible, democratic, and secure technological future that effectively responds to the world\u2019s greatest challenges. The United States and the European Union have a long history of overcoming challenges together, and we\u2019re excited for what the future could bring across key areas: building back responsibility, climate action and human rights.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"47377-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/EU-1200x675-1.png?w=1024\" alt=\"Eric Loeb joined Anne Marie Engtoft Larsen, Denmark\u2019s Tech Ambassador, for the ReThink Digital Summit discussion, \u201cShaping Europe\u2019s digital future\u201d\" class=\"wp-image-47377\" \/><\/a><figcaption><em>Eric Loeb joined Anne Marie Engtoft Larsen, Denmark\u2019s Tech Ambassador, for the ReThink Digital Summit discussion, \u201cShaping Europe\u2019s digital future\u201d<\/em><br><\/figcaption><\/figure><\/div>\n<div id=\"47377-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/EU-1200x675-1.png?w=1024\" alt=\"Eric Loeb joined Anne Marie Engtoft Larsen, Denmark\u2019s Tech Ambassador, for the ReThink Digital Summit discussion, \u201cShaping Europe\u2019s digital future\u201d\" class=\"wp-image-47377\" \/><figcaption><em>Eric Loeb joined Anne Marie Engtoft Larsen, Denmark\u2019s Tech Ambassador, for the ReThink Digital Summit discussion, \u201cShaping Europe\u2019s digital future\u201d<\/em><br><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Building back responsibly<\/h2>\n\n\n\n<p>It\u2019s been over 20 years since the first Salesforce hub outside of the US opened. That hub was in Ireland, just one year after Salesforce was founded in San Francisco. As our presence and ecosystem continues to grow, we\u2019re proud of consistently being considered <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2020\/09\/best-place-to-work-europe.html\">one of the best places to work in Europe<\/a>. A large reason for this is our commitment to a core set of values, a lens through which we make business decisions: trust, customer success, innovation and equality.<\/p>\n\n\n\n<p>Shared values have become even more important against the backdrop of the global pandemic and acceleration of digital transformation. As economies recover, it is vital that the technology solutions we develop and adopt respect fundamental rights and equality. When it comes to artificial intelligence (AI) and privacy laws, building consumer confidence is key to enhancing transatlantic commerce and personal relationships.<\/p>\n\n\n\n<p>Ambassador Engtoft Larsen rightly highlighted the need for dialogue and engagement not just between the EU and US but also the public and private sectors. \u201cWe simply cannot sit in two silos with legislation on one side and having a tech sector that it is effecting,\u201d she said. \u201cThere are transatlantic values at stake, but this is an opportunity for closer public and private collaboration. We need to walk the talk.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prioritizing climate action<\/h2>\n\n\n\n<p>Indeed it\u2019s one thing for businesses to commit to being a platform for change. It\u2019s another to effectively engage all of your stakeholders \u2014 shareholders, customers and partners, employees, and communities \u2014 to deeply listen and understand their priorities.<\/p>\n\n\n\n<p>At Salesforce, we consider the planet a key stakeholder; we advocate for policies that set us all on a just path to a low-carbon economy. In March <a href=\"https:\/\/www.salesforce.com\/news\/stories\/climate-policy-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">we officially included climate as a part of the company\u2019s public policy platform<\/a>, joining priorities like equal rights, privacy and security, and others. A global challenge like climate change requires a global solution. 2021 is a critical year in setting an ambitious shared agenda on climate change, particularly with November\u2019s <a href=\"https:\/\/ukcop26.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">COP26 UN Climate Change Conference<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promoting democracy and human rights<\/h2>\n\n\n\n<p>In the face of geopolitical volatility, advantages of close EU-US cooperation are clear, particularly in our shared promotion of democracy and human rights. Over the past year, Salesforce has <a href=\"https:\/\/www.salesforce.com\/news\/stories\/trailblazing-civic-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">deepened our advocacy to protect voting rights and secure elections<\/a>; both of which form the foundation for stronger democracies.<\/p>\n\n\n\n<p>One of the reasons why the Ambassador\u2019s work is so welcome is her focus on how our shared values can help build a better future for all. Encouraging technology companies to take their responsibilities seriously, supporting democratic institutions, and promoting safety and cybersecurity, she said, can \u201chelp shape how technology can become a purposeful vehicle for positive change and transformation in our society.\u201d<\/p>\n\n\n\n<p>Across the Atlantic, there is so much that unites us. Values-driven leadership has helped us overcome common challenges. As we look to a new agenda, we will accomplish important and challenging efforts together, ultimately promoting a responsible, democratic and safe future for all.<\/p>\n\n\n\n<p><em>Watch the full Rethink Digital EU Summit interview <\/em><a href=\"https:\/\/rethinkdigitalsummit.eu\/programme\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>here<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, as part of the ReThink Digital Summit discussion, \u201cShaping Europe\u2019s digital future,\u201d I joined Anne Marie Engtoft Larsen, Denmark\u2019s Tech Ambassador, to explore how together we can promote a responsible, democratic, and secure technological future that effectively responds to the world\u2019s greatest challenges. The United States and the European Union have a long history [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":8331,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1215,1214],"sf_theme":[1156],"sf_topic":[1101],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1254],"sf_collection":[],"sf_visibility":[],"coauthors":[1207],"class_list":["post-6565","post","type-post","status-publish","format-standard","hentry","sf_content_type-event-coverage","sf_content_type-media-resource-event-coverage","sf_theme-business-as-a-platform-for-change","sf_topic-stakeholder-capitalism","sf_location-emea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Shared Transatlantic Values Can Help Shape Technology\u2019s Future - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/how-shared-transatlantic-values-can-help-shape-technologys-future\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Shared Transatlantic Values Can Help Shape Technology\u2019s Future\" \/>\n<meta property=\"og:description\" content=\"Today, as part of the ReThink Digital Summit discussion, \u201cShaping Europe\u2019s digital future,\u201d I joined Anne Marie Engtoft Larsen, Denmark\u2019s Tech Ambassador, to explore how together we can promote a responsible, democratic, and secure technological future that effectively responds to the world\u2019s greatest challenges. 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