{"id":6706,"date":"2022-12-06T05:00:00","date_gmt":"2022-12-06T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6706"},"modified":"2022-12-06T05:00:00","modified_gmt":"2022-12-06T13:00:00","slug":"loreal-salesforce-success-now","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/","title":{"rendered":"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce"},"content":{"rendered":"\n<p>Serving as the backbone of more than 200 ecommerce sites, Salesforce helps <a href=\"https:\/\/www.loreal.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019Or\u00e9al<\/a> create more personalization, relevance, and satisfaction with its customers amid an ever-evolving and complex consumer journey.&nbsp;<\/p>\n\n\n\n<p>Since its founding in 1909, L\u2019Or\u00e9al has been a disruptor, changing consumer perspectives on beauty and rethinking the products we use to feel our best. At the core of that mission is a stalwart commitment to deliver inclusive beauty at scale.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-l-oreal-delivers-personalized-experiences-to-customers\"><strong>How <strong>L\u2019Or\u00e9al<\/strong> delivers personalized experiences to customers<\/strong><\/h2>\n\n\n\n<p>In an economic climate where <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">88% of customers<\/a> say the experience a company provides is as important as its products or services \u2014 the highest it\u2019s ever been \u2014 companies like L\u2019Or\u00e9al need a technology that will help them reduce complexity with a trusted vendor and drive success now. Salesforce enables L\u2019Or\u00e9al to do just that.&nbsp;<\/p>\n\n\n\n<p>Reaching more people, in more places and doing that in a personalized way is massively complex. L\u2019Or\u00e9al has more than 35 global brands \u2013 including <a href=\"https:\/\/www.maybelline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maybelline New York<\/a>, <a href=\"https:\/\/www.yslbeautyus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YSL Beaut\u00e9<\/a>, and <a href=\"https:\/\/www.laroche-posay.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">La Roche-Posay<\/a> \u2013 and sells over 6 billion products each year.&nbsp;<\/p>\n\n\n\n<p>So, how does the world\u2019s leading cosmetics and beauty brand do it? With Salesforce.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We\u2019ve accumulated a century-long goldmine of data solely about beauty. Our ambition is to transform this treasure into the ultimate consumer beauty experience \u2014 while, of course, respecting data privacy.<\/p><cite>Barbara Lavernos, Deputy CEO, L\u2019Or\u00e9al<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L&#039;Or\u00e9al Launches a New Era of Beauty with Tech and Data | Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kgODdSEOaH8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-drives-success-now-for-l-oreal\"><strong>Salesforce drives success now for L\u2019Or\u00e9al<\/strong><\/h2>\n\n\n\n<p>L\u2019Or\u00e9al has implemented Commerce Cloud, Marketing Cloud, Service Cloud, and Consumer Goods Cloud to help deliver inclusive beauty at scale:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Serving as the foundation of L\u2019Or\u00e9al\u2019s online shopping experience, <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Commerce Cloud<\/strong><\/a> has helped the brand achieve double-digit increases in average order value from its B2C sites. What\u2019s more, 15-20% of sales for one L\u2019Or\u00e9al brand were driven by AI \u2014 through <a href=\"https:\/\/www.salesforce.com\/eu\/products\/commerce-cloud\/platform\/commerce-cloud-einstein\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Product Recommendations<\/a>.&nbsp;<\/li><li>Despite millions of consumer interactions taking place online, having customer service data dispersed across different systems created a challenge for L\u2019Or\u00e9al\u2019s customer service teams. With <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Service Cloud<\/strong><\/a>, L\u2019Or\u00e9al has been able to bring these data streams together into one place, increasing customer satisfaction and agent satisfaction. In fact, agent satisfaction scores have gone up by 70% because they no longer have to struggle with so many systems \u2014 instead agents now have a single, real-time view of each customer.&nbsp;<\/li><\/ul>\n\n\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>With Salesforce, L\u2019Or\u00e9al sales reps are able to work more efficiently \u2014 selling more in less time. With <a href=\"https:\/\/www.salesforce.com\/products\/consumer-goods-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Consumer Goods Cloud<\/strong><\/a>, reps can ensure that retailers, like pharmacies and grocery stores, are stocked with the right products so consumers can always find what they want. Reps are also able to quickly manage trade promotion, plan store visits, optimize field execution, automate in-store tasks, and even train store associates.&nbsp;<\/li><li>Harnessing all of the right data to make every consumer experience as relevant and personalized as possible, <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marketing Cloud<\/strong><\/a> enables L\u2019Or\u00e9al to create unique consumer journeys, delivered through preferred channels such as email and social media, from real-time and historical data. This allows the company to send consumers tailored product recommendations, beauty advice, or special offers automatically \u2014 wherever they prefer to shop.<\/li><li>Reaching customers where they&#8217;d prefer to shop more effectively, <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AppExchange<\/strong><\/a><strong> <\/strong>partner <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N3A00000FABebUAH\" target=\"_blank\" rel=\"noreferrer noopener\">SightCall<\/a> is powering video chat consultations for L\u2019Or\u00e9al Paris hair color customers looking for personal assistance creating a new look. Since launching its virtual consultation service, the company has seen a more than a 336% increase in the number of virtual try-ons.<\/li><\/ul>\n\n\n\n<p>\u201cBrands need technology that will deliver incredibly unique, personalized, and connected experiences to their customers with utmost levels of efficiency,\u201d said Lidiane Jones, EVP &amp; GM, Digital Experiences at Salesforce. \u201cWith Salesforce, L\u2019Or\u00e9al is able to bring together marketing, commerce, service and in-store insights into one platform to drive success now \u2013 increasing scalable growth and supporting every customer\u2019s shopping journey from end to end.\u201d<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--watercliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tCompanies Globally Report an Average of 25% IT Cost Savings with Salesforce\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/11\/07\/companies-report-cost-savings-with-salesforce\/\" target=\"_blank\">\n\t\t\t\t<span>DIVE INTO THE RESEARCH<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-watercliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png\"\n\t\talt=\"Illustration of watercliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-go-deeper\">Go deeper:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Read more about L\u2019Or\u00e9al\u2019s <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/loreal-data-unique-beauty-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a> journey.<\/li><li>Read how customers are <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">achieving success now<\/a> with Salesforce.<\/li><li>Get the <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/11\/07\/companies-report-cost-savings-with-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">latest research<\/a> showing how companies are tapping Salesforce to save on IT costs.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Serving as the backbone of more than 200 ecommerce sites, Salesforce helps L\u2019Or\u00e9al create more personalization, relevance, and satisfaction with its customers amid an ever-evolving and complex consumer journey.&nbsp; Since its founding in 1909, L\u2019Or\u00e9al has been a disruptor, changing consumer perspectives on beauty and rethinking the products we use to feel our best. At [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1203],"sf_theme":[1121],"sf_topic":[1104,1093],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[1171,1172],"sf_visibility":[],"coauthors":[],"class_list":["post-6706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-customer","sf_theme-customer-engagement","sf_topic-customer-success","sf_topic-digital-transformation","sf_location-global","sf_collection-success-now","sf_collection-world-tour-nyc-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce\" \/>\n<meta property=\"og:description\" content=\"Serving as the backbone of more than 200 ecommerce sites, Salesforce helps L\u2019Or\u00e9al create more personalization, relevance, and satisfaction with its customers amid an ever-evolving and complex consumer journey.&nbsp; Since its founding in 1909, L\u2019Or\u00e9al has been a disruptor, changing consumer perspectives on beauty and rethinking the products we use to feel our best. At [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce\",\"datePublished\":\"2022-12-06T13:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/\"},\"wordCount\":707,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg\",\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/\",\"name\":\"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg\",\"datePublished\":\"2022-12-06T13:00:00+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/au\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/","og_type":"article","og_title":"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce","og_description":"Serving as the backbone of more than 200 ecommerce sites, Salesforce helps L\u2019Or\u00e9al create more personalization, relevance, and satisfaction with its customers amid an ever-evolving and complex consumer journey.&nbsp; Since its founding in 1909, L\u2019Or\u00e9al has been a disruptor, changing consumer perspectives on beauty and rethinking the products we use to feel our best. At [&hellip;]","og_url":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/","og_site_name":"Salesforce","article_published_time":"2022-12-06T13:00:00+00:00","og_image":[{"width":1200,"height":675,"url":"http:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/"},"author":{"name":"","@id":""},"headline":"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce","datePublished":"2022-12-06T13:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/"},"wordCount":707,"image":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg","inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/","url":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/","name":"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg","datePublished":"2022-12-06T13:00:00+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg","contentUrl":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/au\/news\/stories\/loreal-salesforce-success-now\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/au\/news\/"},{"@type":"ListItem","position":2,"name":"L\u2019Or\u00e9al Gets a Digital Makeover with Salesforce"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/news\/#website","url":"https:\/\/www.salesforce.com\/au\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Loreal-Customer-post.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/6706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/comments?post=6706"}],"version-history":[{"count":0,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/6706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/media\/6707"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/media?parent=6706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/categories?post=6706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/tags?post=6706"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_content_type?post=6706"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_theme?post=6706"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_topic?post=6706"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_product?post=6706"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_industry?post=6706"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_role?post=6706"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=6706"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_location?post=6706"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_collection?post=6706"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_visibility?post=6706"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/coauthors?post=6706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}