As companies across the globe sprint to integrate AI into their operations, they need to ensure the technology is pulling from high-quality, trusted data sources. However, for a company\u2019s data to be useful, it must first be reconciled into a real-time customer graph \u2013 or a unified customer profile. <\/p>\n\n\n\n
Companies can then use their own proprietary, real-time data to power AI and automation across every line of business, providing highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs. <\/p>\n\n\n\n
The business need is more prevalent than ever as automation reduces the work that humans have to do on repetitive or monotonous tasks, which usually means a better experience for customers and lower stress for teams.<\/p>\n\n\n\n
We caught up with Param Kahlon<\/a>, Salesforce\u2019s EVP and General Manager for Automation & Integration, to hear how MuleSoft helps customers connect data from any system to deliver personalized, AI-powered experiences.<\/p>\n\n\n\n It\u2019s important to take a step back and ask, what is the role of AI in business? While there\u2019s no one correct answer to this question, we must acknowledge its potential to make employees more efficient<\/a> and improve customer experiences. <\/p>\n\n\n\nQ. Why has generative AI <\/strong>become such a high priority for businesses \u2014 and so quickly?<\/strong><\/h4>\n\n\n\n