{"id":7011,"date":"2021-09-28T15:09:45","date_gmt":"2021-09-28T22:09:45","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7011"},"modified":"2021-09-28T15:09:45","modified_gmt":"2021-09-28T22:09:45","slug":"salesforce-cmo-stresses-the-importance-of-embracing-our-new-work-from-anywhere-world","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/salesforce-cmo-stresses-the-importance-of-embracing-our-new-work-from-anywhere-world\/","title":{"rendered":"Salesforce CMO: \u2018Trust is the Anchor Tenet for Us\u2019"},"content":{"rendered":"\n<p><strong>Quick take: <\/strong>Sarah Franklin, Salesforce President and Chief Marketing Officer, joined marketing leaders at the Ad Age and Wall Street Journal\u2019s \u201c2021 CXO Tech Agenda\u201d panel to talk about how the pandemic has created a new reality for B2B marketers.<\/p>\n\n\n\n<p><strong>Driving the news: <\/strong>Franklin was joined by Rachel Thornton, Chief Marketing Officer, Amazon Web Services, and Sara Varni, Chief Marketing Officer, Twilio, where they discussed remote work as the new normal and how technology can bring people back together in-person safely.<\/p>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>Franklin shared her perspective on topics including finding success from anywhere, how trust guides Salesforce\u2019s marketing strategy, and how to create human interaction in this new hybrid world of work. Here\u2019s what she said:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cNow, you need to think about your digital HQ first. You need to think about your sales teams not getting on airplanes to meet customers, but meeting them through Zooms, or your customer service people working from their kitchens, and you need to really invest in that. That&#8217;s what Salesforce and Slack can do, is bring you that digital HQ&#8230; it&#8217;s really that success-from-anywhere concept.\u201c<\/li><li>\u201cAt Salesforce, we\u2019re really focused on how you build trusted, direct customer relationships with everyone \u2014 your customers, partners, employees. Technology helps you do that in the digital world \u2014 safely and securely at scale. Trust is the anchor tenet for us.\u201d<\/li><li>\u201cWe have to completely rethink everything. People are facing digital fatigue and craving that in-person interaction and that is something in which you have to think \u2014 how can we do things that are bringing people safely together, that&#8217;s engaging, that&#8217;s bringing that human interaction into the mix.\u201d<\/li><\/ul>\n\n\n\n<p><strong>Explore further: <\/strong><a href=\"https:\/\/event.webcasts.com\/starthere.jsp?ei=1474819&amp;tp_key=a598de5184\">Go here<\/a> to watch the full Ad Age and Wall Street Journal panel on demand and <a href=\"https:\/\/www.salesforce.com\/plus\/\">check out<\/a> Salesforce+ to experience more than 125 hours of Dreamforce programming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick take: Sarah Franklin, Salesforce President and Chief Marketing Officer, joined marketing leaders at the Ad Age and Wall Street Journal\u2019s \u201c2021 CXO Tech Agenda\u201d panel to talk about how the pandemic has created a new reality for B2B marketers. Driving the news: Franklin was joined by Rachel Thornton, Chief Marketing Officer, Amazon Web Services, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1214,1099],"sf_theme":[1116],"sf_topic":[1117],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1110],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-7011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-media-resource-event-coverage","sf_content_type-snapshots","sf_theme-future-of-work","sf_topic-modern-work","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce CMO: \u2018Trust is the Anchor Tenet for Us\u2019 - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/salesforce-cmo-stresses-the-importance-of-embracing-our-new-work-from-anywhere-world\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce CMO: \u2018Trust is the Anchor Tenet for Us\u2019\" \/>\n<meta property=\"og:description\" content=\"Quick take: Sarah Franklin, Salesforce President and Chief Marketing Officer, joined marketing leaders at the Ad Age and Wall Street Journal\u2019s \u201c2021 CXO Tech Agenda\u201d panel to talk about how the pandemic has created a new reality for B2B marketers. 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