{"id":7270,"date":"2021-12-09T05:00:00","date_gmt":"2021-12-09T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7270"},"modified":"2021-12-09T05:00:00","modified_gmt":"2021-12-09T13:00:00","slug":"salesforce-unveils-health-and-safety-innovations","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/salesforce-unveils-health-and-safety-innovations\/","title":{"rendered":"Salesforce Unveils the Next Phase of Dreampass and New Health and Safety Innovations to Navigate In-Person Events"},"content":{"rendered":"\n<p><em><strong>Editor\u2019s Note: <\/strong>This article references Dreampass and Salesforce&#8217;s Health &amp; Safety Playbook, which have been expanded upon with the launch of Safety Cloud. For the latest on Salesforce\u2019s health &amp; safety-related innovations, check out this <\/em><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/02\/01\/safety-cloud\" target=\"_blank\" rel=\"noreferrer noopener\"><em>press release<\/em><\/a><em> and <\/em><a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-safety-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>FAQ<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>The Salesforce Event Health and Safety Playbook, available to any business as a free resource, offers best practices for hosting attendees more safely at live events<\/em><\/p>\n\n\n\n<p><em>Salesforce\u2019s new Dreampass product is now available for organizations to bring people back together to help enable safer experiences by easily applying health protocols to events<\/em><\/p>\n\n\n\n<p><em>Salesforce\u2019s transition into verifiable credential management helps businesses streamline processes and verify health credentials to further strengthen stakeholder trust<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Over the last 20 months, businesses and consumers have adapted to nationwide lockdowns, digital-first work, and virtual healthcare. As people and organizations continue to adjust to a changing pandemic and emerging COVID-19 variants, they are also looking for ways to resume gatherings in person in this new world.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium is-resized\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"53096-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/SF-Dreampass-Phone-Device-QR-Code-1.png?w=145\" alt=\"\" class=\"wp-image-53096\" width=\"195\" height=\"401\"\/><\/a><figcaption><em>A Dreampass secure, privacy-preserving entry credential<\/em>.<\/figcaption><\/figure><\/div>\n<div id=\"53096-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/SF-Dreampass-Phone-Device-QR-Code-1.png?w=145\" alt=\"\" class=\"wp-image-53096\" width=\"195\" height=\"401\"\/><figcaption><em>A Dreampass secure, privacy-preserving entry credential<\/em>.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>Today, Salesforce is releasing the next phase of Dreampass along with other health and safety innovations \u2014 including the <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/assets\/pdf\/salesforce-event-health-safety-playbook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Event Health and Safety Playbook<\/a> and verifiable credential management \u2014 to help every organization build trusted environments, bring people together more safely, and help deliver a healthy future.<\/p>\n\n\n\n<p>\u201cThe world is craving more opportunities to get back together again in person,&#8221; said Meredith Flynn-Ripley, SVP of CRM Product Management, Salesforce. &#8220;In this evolving pandemic, organizations need a robust, agile way to more effectively and safely deliver in-person experiences as part of their day-to-day operations. Now, with Salesforce\u2019s new health and safety innovations, organizations can create more secure, safe, and verifiable workflows and deploy applications that help protect employees, customers, and communities at events.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gather-together-in-person-safely-with-salesforce-s-support\"><strong>Gather together in-person safely with Salesforce\u2019s support<\/strong><\/h2>\n\n\n\n<p>Traditional monitoring and health status management is complex, cumbersome, and manual. Organizations need a robust, scalable way to streamline COVID-19 safety protocols. Together, the <strong>Salesforce Event Health and Safety Playbook<\/strong> and <strong>Dreampass <\/strong>provide technology along with best practices to help businesses more effectively and safely deliver in-person experiences.<\/p>\n\n\n\n<p>As the pandemic evolves, Salesforce\u2019s strategy and execution for hosting events has evolved with it. And now, Salesforce is bringing some of the lessons learned and insights gained in producing Dreamforce 2021 to the public with a free resource to help other organizations reintroduce in-person events.<\/p>\n\n\n\n<p>Co-authored by Salesforce Chief People Officer Brent Hyder and Chief Marketing Officer Sarah Franklin, the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-releases-health-safety-playbook-to-help-organizations-plan-safe-in-person-events\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce Event Health and Safety Playbook<\/strong><\/a> includes sections on:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Assembling the right team of experts<\/li><li>Leading with COVID-19 vaccines and testing<\/li><li>Embracing on-site protocols and practices<\/li><li>Creating an easy, tech-enabled experience<\/li><li>Investing in preparation along with transparent, proactive communication&nbsp;<\/li><\/ul>\n\n\n\n<p>\u201cInformed by scientific data and clinical expertise, the Salesforce Event Health and Safety Playbook provides organizations with best practices they need to safely manage in-person events,\u201d said Dr. Geeta Nayyar, Chief Medical Officer, Salesforce. \u201cThe playbook provides lessons, best practices and insights surrounding our own experience hosting in-person events that we\u2019re excited to share with others.\u201d<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--green-cliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tLearn more about Salesforce&#039;s new Health and Safety Playbook\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Get five key insights and learnings from the playbook in this article from Chief People Officer Brent Hyder and Chief Marketing Officer Sarah Franklin. <\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-releases-health-safety-playbook-to-help-organizations-plan-safe-in-person-events\/\" target=\"_blank\">\n\t\t\t\t<span>Read more<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-green-cliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png\"\n\t\talt=\"Illustration of green-cliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>In today\u2019s uncertain health environment, vaccines and testing are critical for getting us together more safely in concert with secure, personalized, and timely communications that help build trust between organizations and consumers. <a href=\"http:\/\/salesforce.com\/resources\/articles\/trusted-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research from Salesforce&#8217;s Connected Health Consumer Report<\/a> recently found that consumers who trust health organizations are over six times more likely to opt into timely communications.&nbsp;<\/p>\n\n\n\n<p>Now, with Salesforce\u2019s evolution of <a href=\"https:\/\/www.salesforce.com\/products\/health-safety\/dreampass\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dreampass<\/strong><\/a><strong>,<\/strong> any organization can create more trusted event experiences. Available in January, Dreampass will enable organizations to scale collection and verification of COVID-19 health status, such as managing proof of vaccination and integrating with COVID-19 testing vendors <a href=\"https:\/\/cvshealth.com\/covid-19\/return-ready\/testing\" target=\"_blank\" rel=\"noreferrer noopener\">like CVS Health<\/a>. Dreampass will also integrate with partners, such as <a href=\"https:\/\/www.clearme.com\/enroll\/?p=GOOGBRAEX&amp;gclid=Cj0KCQiAqbyNBhC2ARIsALDwAsBbp6XSCtXocakRhirhc_jKltrA4lrIkrng-LY-p3izbJ_xO_z82b4aAjjpEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">CLEAR<\/a> and <a href=\"https:\/\/thecommonsproject.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Commons Project<\/a>, to facilitate the digital health status verification process.<\/p>\n\n\n\n<p>With Dreampass, organizations can create agile, automated communications that inform attendees about event procedures and policies. Dreampass centralizes data such as event registration, customer information, and COVID-19 health status for each attendee and then generates a secure, multifactor credential for the event.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"53097-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Screen-1-SLM-Health-Safety-Event-Dashboard-1280x800@2x-1.png?w=1024\" alt=\"\" class=\"wp-image-53097\"\/><\/a><figcaption><em>Dreampass dashboard for centralizing registration data, attendee COVID-19 health data, and alerts<\/em>.<\/figcaption><\/figure>\n<div id=\"53097-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Screen-1-SLM-Health-Safety-Event-Dashboard-1280x800@2x-1.png?w=1024\" alt=\"\" class=\"wp-image-53097\"\/><figcaption><em>Dreampass dashboard for centralizing registration data, attendee COVID-19 health data, and alerts<\/em>.<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Verifiable health credentialing for employers, customers, and communities wherever they are&nbsp;<\/strong><\/h2>\n\n\n\n<p>Evolving ways to share vaccination and testing status, Salesforce is expanding into verifiable credential management (VCM) with the recent acquisition of Credential Master. This makes it possible for partners to directly integrate with Dreampass and the Salesforce platform. Employees and customers will be able to share their COVID-19 health status or vaccine credentials with organizations through QR codes in digital wallets with a single tap, and their health status will be securely recorded and shared with Dreampass for future events.<\/p>\n\n\n\n<p>VCM is an open ecosystem that will allow other verifiable credential providers to integrate with Dreampass. The <a href=\"https:\/\/www.salesforce.com\/blog\/verifiable-credentials\/\" target=\"_blank\" rel=\"noreferrer noopener\">expansion into the VCM space<\/a> will also allow Salesforce to build verifiable credentials into other offerings.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"53098-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/DreamPass_Console_1280x800-ORIGINAL@2x-2.png?w=1024\" alt=\"\" class=\"wp-image-53098\"\/><\/a><figcaption><em>Centralize attendee COVID-19 health status collection and verification to scale safer event experiences<\/em>.<\/figcaption><\/figure>\n<div id=\"53098-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/DreamPass_Console_1280x800-ORIGINAL@2x-2.png?w=1024\" alt=\"\" class=\"wp-image-53098\"\/><figcaption><em>Centralize attendee COVID-19 health status collection and verification to scale safer event experiences<\/em>.<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Innovating in an evolving pandemic<\/strong><\/h2>\n\n\n\n<p>Today, organizations are expected to keep employees and customers healthy and safe. To become a trusted enterprise, every organization and business needs to build health and safety into its day-to-day processes \u2014 from in-person gatherings to customer events.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>To learn more about Dreampass, find information <a href=\"https:\/\/www.salesforce.com\/products\/health-safety\/dreampass\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/li><li>To learn about the Salesforce Event Health and Safety Playbook, find information <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-releases-health-safety-playbook-to-help-organizations-plan-safe-in-person-events\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/li><li>To learn more about Verifiable Credential Management, find information <a href=\"https:\/\/www.salesforce.com\/blog\/verifiable-credentials\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/li><li>To learn more about Salesforce\u2019s second edition Connected Health Consumer report, find information <a href=\"http:\/\/salesforce.com\/resources\/articles\/trusted-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>Read a Newsroom Q&amp;A featuring Salesforce\u2019s Chief Medical Officer Dr. Geeta Nayyar with commentary on COVID-19 prevention, safer gatherings, and the new variant <a href=\"https:\/\/www.salesforce.com\/news\/stories\/dr-geeta-nayyar-interview\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><\/ul>\n\n\n\n<p>Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \u201cCRM.\u201d For more information please visit <a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.salesforce.com<\/a>, or call 1-800-NO-SOFTWARE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: This article references Dreampass and Salesforce&#8217;s Health &amp; Safety Playbook, which have been expanded upon with the launch of Safety Cloud. For the latest on Salesforce\u2019s health &amp; safety-related innovations, check out this press release and FAQ. The Salesforce Event Health and Safety Playbook, available to any business as a free resource, offers [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1130,1166],"sf_theme":[1159],"sf_topic":[1158,1120,1117,1160],"sf_product":[1161],"sf_industry":[1098],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[1097],"class_list":["post-7270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_content_type-news-announcements-product-news-announcements","sf_theme-reopen-safely","sf_topic-reopen-safely","sf_topic-customer-360","sf_topic-modern-work","sf_topic-health-and-safety","sf_product-safety-cloud","sf_industry-healthcare-and-life-sciences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Unveils the Next Phase of Dreampass and New Health and Safety Innovations to Navigate In-Person Events - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/salesforce-unveils-health-and-safety-innovations\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Unveils the Next Phase of Dreampass and New Health and Safety Innovations to Navigate In-Person Events\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s Note: This article references Dreampass and Salesforce&#8217;s Health &amp; Safety Playbook, which have been expanded upon with the launch of Safety Cloud. 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