{"id":7367,"date":"2023-08-02T06:00:00","date_gmt":"2023-08-02T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7367"},"modified":"2024-04-18T03:49:19","modified_gmt":"2024-04-17T17:49:19","slug":"starter-small-business","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/starter-small-business\/","title":{"rendered":"Salesforce Launches Starter Suite, Simplifying CRM for Small Businesses"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Salesforce Starter is the fastest, easiest way to get started and grow with the #1 CRM<\/em><\/li>\n\n\n\n<li><em>Starter brings sales, service, and marketing capabilities together in a simple, out-of-the-box experience to help SMBs find, win, and keep customers<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/q1U4vWRqcr4byJDcq4Sxre.jpg\"  data-uuid=\"q1U4vWRqcr4byJDcq4Sxre\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>Today, Salesforce announced general availability of <a href=\"https:\/\/www.salesforce.com\/products\/salesforce-starter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Starter<\/a>, a simple all-in-one CRM app bringing sales, service, and marketing capabilities together to help small and growing businesses manage customer relationships, centralize key data, and grow more efficiently.<\/p>\n\n\n\n<p>Starter distills more than 20 years of Salesforce innovation into an easy-to-use app with guided onboarding, reporting templates, pre-built dashboards, unified customer data, and built-in AI, to help small businesses get the most from their CRM from day one.<\/p>\n\n\n\n<p>&nbsp;Starter helps small businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate more leads<\/strong> with marketing campaign templates, segmentation, analytics, email builder, and AI-powered email send optimization features.<\/li>\n\n\n\n<li><strong>Win more customers<\/strong> with email integration, AI-powered activity capture, unified customer data powered by <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, lead and deal management, and sales paths.<\/li>\n\n\n\n<li><strong>Keep customers happy<\/strong> with faster case resolution, knowledge management, and more personalized experiences across marketing, sales, and service.<\/li>\n<\/ul>\n\n\n\n<p>Here, Kris Billmaier, GM of Salesforce Starter, discusses how SMBs can get started with CRM quickly to drive efficiency, accelerate growth, and scale their business.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tStart fast and grow faster with the most complete CRM starter suite. \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/salesforce-starter\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Get it now<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-what-major-challenges-do-small-businesses-face-today-how-does-starter-address-these\">Q. What major challenges do small businesses face today? How does Starter address these?<\/h4>\n\n\n\n<p>Small businesses commonly find CRM systems overly complex and difficult to set up, customize, and use effectively. They often struggle integrating their CRM with existing sales, service, and marketing tools, especially if they use multiple tools or have outdated software that\u2019s hard to connect to the rest of their tech stack. And as businesses scale, they easily outgrow lightweight CRM systems, requiring costly migrations to a different CRM platform.<\/p>\n\n\n\n<p>With Starter, we reimagined the entire user experience to help companies avoid complex setup and expensive, time-intensive implementations. Customers get up and running fast with a complete view of their business across sales, service, and marketing.<\/p>\n\n\n\n<p>Unlike other lightweight CRM platforms, Starter is built for growth. It allows you to find, win and keep customers \u2014 for life. It scales as you scale and grows as you do. You never outgrow Salesforce.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Unlike other lightweight CRM platforms, Starter is built for growth. It allows you to find, win and keep customers \u2014 for life. It scales as you scale and grows as you do. You never outgrow Salesforce.<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">Q. Who is the average Starter customer?<\/h4>\n\n\n\n<p>Starter is designed to grow with our customers\u2019 business. The SMB market is unique \u2013 it is highly competitive and customer experiences are often fragmented. Making the right technology investments can be a key differentiator for these businesses.<\/p>\n\n\n\n<p>But, Starter isn\u2019t just reserved for SMBs. It is a better way to try, buy, and use Salesforce. Teams can use Starter to build a solid foundation, because we&#8217;ve built-in the best of our sales, service, and marketing features to drive efficient growth. As they scale, they can add more customization, automation, and integration solutions to fit their growing needs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Q. Why is Salesforce uniquely positioned to meet small and medium-sized business needs?<\/h4>\n\n\n\n<p>For the past 10 years, IDC <a href=\"https:\/\/www.salesforce.com\/news\/stories\/idc-crm-market-share-ranking-2023\/#:~:text=International%20Data%20Corporation%20(IDC)%20has,has%20earned%20the%20top%20spot.\" target=\"_blank\" rel=\"noreferrer noopener\">ranked<\/a> Salesforce the #1 CRM provider. We bring 24 years of trusted expertise to designing a solution that helps new customers take advantage of CRM while avoiding unnecessary expense or complexity. Starter benefits from the same innovation we bring to Fortune 500 companies and large enterprises at a fraction of the cost, while delivering the ease of use, flexibility, and security all companies need to help scale their business faster.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13204\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024\" class=\"content-card__image\" alt=\"A screenshot of the Quadstar COMS Sales Console showing an SD-WAN quote interface\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=678&amp;h=381 678w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Communications to Turn Every Customer Interaction into a Growth Opportunity for Telcos\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13114\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"How Conversation Design Enables Agentic AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, 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https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Productivity Gap: New Survey Shows ANZ Sales Teams Are Betting On AI Agents To Help\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/7367\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\">Q. How is Starter different from other Salesforce SMB offerings in the past?<\/h4>\n\n\n\n<p>Salesforce has always offered solutions for businesses of different sizes with different needs, but we had more work to do to build a CRM for SMBs&#8217; unique needs.<\/p>\n\n\n\n<p>With Starter, we rethought everything \u2013 from how people use the product to how they buy and get started. We improved the user experience to help companies move fast, adding in-app guidance and ready-to-use, pre-built tools and templates. We simplified signup with self-service checkout, a 30-day free trial, and a three-click sign-up process. Starter\u2019s simplicity helps customers get started fast.<\/p>\n\n\n\n<p>We built-in AI with Einstein Activity Capture to sync your email and calendar automatically to Salesforce. AI also helps marketing messages have more impact \u2013 Einstein Send Time Optimization helps identify the best time to send marketing emails when people are most likely to engage.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"1-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/X3VMxKIToY38Rro9oa6cnxbhcqG1wDvLJwC__F19xjs3vJYgoa2v-q2G0GY_pzqV_RyN00FJNS9Q1jdl7TM4hVs5v6M2RnDAymK5tVj5XF1D76btyrONtN3_90vkUJQ8XeLTJJARw-hMhT7gAy5tvZw\" alt=\"\" \/><\/a><\/figure>\n<div id=\"1-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/X3VMxKIToY38Rro9oa6cnxbhcqG1wDvLJwC__F19xjs3vJYgoa2v-q2G0GY_pzqV_RyN00FJNS9Q1jdl7TM4hVs5v6M2RnDAymK5tVj5XF1D76btyrONtN3_90vkUJQ8XeLTJJARw-hMhT7gAy5tvZw\" alt=\"\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">Q. How do customers use Starter?<\/h4>\n\n\n\n<p>Different sized companies across industries can use Starter to resolve service issues, market to the right people at the right time, increase sales, and deliver high-quality customer experiences.<\/p>\n\n\n\n<p>Starter\u2019s easy-to-use educational tools helped <a href=\"https:\/\/medlogiq.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MedLogiq<\/a>, a medical device logistics provider, quickly&nbsp;unify their customer data across sales, service, and marketing and build trusted relationships with their customers while scheduling, procuring, and tracking surgical instruments and equipment.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.snapology.com\/location\/lehi\" target=\"_blank\" rel=\"noreferrer noopener\">Snapology of Lehi<\/a> provides STEAM (Science, Technology, Engineering, Art, and Math) programs for children in Lehi, Utah. Starter <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/snapology\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">helps<\/a> Snapology centralize their customer data, keep education partners, contacts, and details organized in one one place, and see which programs work best at each facility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Availability:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starter is generally available today. Marketing capabilities will be generally available in August 2023.<\/li>\n\n\n\n<li>Starter is priced at $25 per user per month. More details <a href=\"https:\/\/www.salesforce.com\/products\/small-business-pricing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">More information:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get started with Starter <a href=\"https:\/\/www.salesforce.com\/products\/salesforce-starter\/\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">today<\/a><\/li>\n\n\n\n<li>Learn how to use Starter on <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-easy-quick-look?icid=THSTUD:conf-starter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a><\/li>\n\n\n\n<li>Dive deeper into Starter\u2019s features <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/datasheets\/starter-data-sheet-amer.pdf?d=cta-conf-4\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Today, Salesforce announced general availability of Starter, a simple all-in-one CRM app bringing sales, service, and marketing capabilities together to help small and growing businesses manage customer relationships, centralize key data, and grow more efficiently. Starter distills more than 20 years of Salesforce innovation into an easy-to-use app with guided onboarding, reporting templates, [&hellip;]<\/p>\n","protected":false},"author":162,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":8231,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1115],"sf_topic":[1092,1100,1134,1118],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[1096],"sf_visibility":[],"coauthors":[1399],"class_list":["post-7367","post","type-post","status-publish","format-standard","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-marketing","sf_topic-sales","sf_location-global","sf_collection-future-of-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Launches Starter Suite, Simplifying CRM for Small Businesses - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/starter-small-business\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Launches Starter Suite, Simplifying CRM for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways Today, Salesforce announced general availability of Starter, a simple all-in-one CRM app bringing sales, service, and marketing capabilities together to help small and growing businesses manage customer relationships, centralize key data, and grow more efficiently. 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