{"id":7423,"date":"2021-08-10T07:01:00","date_gmt":"2021-08-10T14:01:00","guid":{"rendered":""},"modified":"2021-08-10T07:01:00","modified_gmt":"2021-08-10T14:01:00","slug":"the-inside-strategy-behind-salesforces-new-streaming-service","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/the-inside-strategy-behind-salesforces-new-streaming-service\/","title":{"rendered":"The Strategy Behind Salesforce\u2019s New Streaming Service, Salesforce+"},"content":{"rendered":"\n

Why? That\u2019s the question. Or if we\u2019re really honest, maybe it\u2019s \u2014 huh? Why would Salesforce create a streaming service for original content and live experiences? Salesforce isn\u2019t Netflix. But after analyzing media and consumer trends, the company reevaluated how it delivers its popular content, including an original series<\/a> with more than 700-million views. Add Salesforce\u2019s trailblazing values and that\u2019s how you get Salesforce+, set to launch in September, according to Colin Fleming, Salesforce\u2019s Senior Vice President of Global Brand Marketing.<\/p>\n\n\n\n

Fleming spoke to Salesforce Newsroom on the strategy behind Salesforce+, how the pandemic changed corporate content forever, and why the future of Dreamforce will be more accessible than ever before. <\/p>\n\n\n\n

Q. There\u2019s a common line between Disney+, Paramount+, ESPN+, and the like. But Salesforce+? How does Salesforce fit into content streaming services?<\/h4>\n\n\n\n

One of the things I love about Salesforce, we often look to the consumer world for inspiration. That goes back to the founding of the company<\/a>, when we asked \u201cwhy isn’t consumer or business software as easy to use as it is to buy a book on Amazon?\u201d That was sort of the mantra of the company and we’ve continued that.<\/p>\n\n\n\n

As a result of the pandemic, we looked at the media landscape, where people are consuming content, and decided the days of white papers in a business-to-business setting were no longer interesting to people. We\u2019re staring at a cookie-less future. And looking at the consumer world, we reflected on that for Salesforce and asked, \u201cWhy shouldn’t we be thinking about this too?\u201d The people watching Disney+, the people watching ESPN+, are the same people watching Salesforce content in a business setting, so why wouldn’t we follow that sort of direction? That’s really the genesis of this idea.<\/p>\n\n\n\n

Q. Do you expect other businesses to follow this trend?<\/h4>\n\n\n\n

I think they’re probably going to watch this to see how successful it is! To be honest, I think we’ve generally tried to be first-to-market with these kinds of ideas. It feels right for us. <\/p>\n\n\n\n

We’ve seen successful indications from the work we did during the pandemic and continue to do on Leading Through Change<\/a>. We’ve now done 70 episodes and have almost 700-million views. So we’ve been able to get leading indicators in the types of content people are looking for and Salesforce+ is doubling down on that success. <\/p>\n\n\n\n

Q. Who is Salesforce+ for?<\/h4>\n\n\n\n

I won\u2019t tell you \u201cSalesforce+ is for everyone.\u201d We want to give opportunities for professionals to learn new lessons and hear from the most inspirational leaders in their particular field. We have particular roles we’re targeting content for \u2014 whether it be the CMO, a sales professional, customer service, or simply someone looking to break into tech. You’re going to see content within Salesforce about individuals that have gone from hairdresser to senior vice president; some incredibly impactful stories we think are really critical for us. You’re just going to hear people tell their authentic stories.<\/p>\n\n\n

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Salesforce+ is an all-new streaming service for live brand experiences and original content series that inspire change in business, and the world.<\/em><\/figcaption><\/figure>\n
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