{"id":7436,"date":"2023-07-05T10:00:00","date_gmt":"2023-07-05T17:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7436"},"modified":"2023-07-05T10:00:00","modified_gmt":"2023-07-05T17:00:00","slug":"tmobile-marc-benioff-interview","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/","title":{"rendered":"Salesforce CEO Marc Benioff, T-Mobile CEO Mike Sievert Discuss the Ascent of AI, Trust, and Stakeholder Capitalism"},"content":{"rendered":"\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Salesforce Chair &amp; CEO Marc Benioff recently sat down with T-Mobile CEO Mike Sievert to talk about why today is arguably the most important time in recent history for technology \u2014 calling out the power of <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a>, the importance of trust in approaching new technology, and the role of business in society.\u00a0<\/p>\n\n\n\n<p><strong>Watch the full video below, where they discuss how:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>We\u2019re in a significant time of change. <\/strong>The world is smarter, more real time, and automated than ever before, according to Benioff, and generative AI is at the forefront of that transformation.&nbsp;<\/li>\n\n\n\n<li><strong>Systems of intelligence are leading the way. <\/strong>Technology is now working <em>with<\/em> us, not just <em>for<\/em> us. Smart devices can collaborate with users, making suggestions and predictions \u2013 helping us get the job done along the way.\n<ul class=\"wp-block-list\">\n<li>\u201cWith new technology, we have to think about how to do it safely. Companies need to be in control, or we operate with laws that say we have to have controls, and we have to have safety and security and we have to know facts from not facts,\u201d said Sievert.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13204\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024\" class=\"content-card__image\" alt=\"A screenshot of the Quadstar COMS Sales Console showing an SD-WAN quote interface\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=300&amp;h=169 300w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Communications to Turn Every Customer Interaction into a Growth Opportunity for Telcos\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13114\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"How Conversation Design Enables Agentic AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, 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https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Productivity Gap: New Survey Shows ANZ Sales Teams Are Betting On AI Agents To Help\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/7436\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trust must be at the heart of today\u2019s technology. <\/strong>As technology gets smarter \u2014 and more predictive \u2014 companies need to hold themselves and their peers accountable. In this AI world, trust and responsibility are going to be critical guiding values.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The number one word that we&#8217;re really focusing on is trust. And I think that what we&#8217;re really trying to get down to is that we want to make sure that at a deep level we have trust as our highest value in our company, and that we never give that up.<\/p>\n<cite>Salesforce Chair &amp; CEO Marc Benioff<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cThe number one word that we&#8217;re really focusing on is trust. And I think that what we&#8217;re really trying to get down to is that we want to make sure that at a deep level we have trust as our highest value in our company, and that we never give that up. That is the technology that we&#8217;re building, but also the relationship that we have with each other. And even the communities that we operate in,\u201d said Benioff.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AI Landscape with Salesforce CEO Marc Benioff | Sidekicks Conversations Ep. 9 | T-Mobile\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aCGQMOdx118?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>More on the Salesforce and T-Mobile relationship:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T-Mobile has worked with Salesforce since 2008, leveraging technology like <a href=\"https:\/\/www.salesforce.com\/products\/crm-analytics\/features\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein AI<\/a> to increase productivity, efficiency, and connection with its customers.&nbsp;<\/li>\n\n\n\n<li>Using Salesforce <a href=\"https:\/\/www.salesforce.com\/products\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>, T-Mobile sales representatives are able to create orders, confirm approvals, and close deals on the spot, increasing efficiency by 70% and saving them up to seven hours per week.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>T-Mobile perspective: <\/strong>\u201cSalesforce is the global leader in its industry partly because of the ability to see around corners from cloud computing to CRM, and to transform the way people interact. We have data from 115 million customers and we&#8217;re working with Salesforce to help us create a curated experience for every single one of them,\u201d said Sievert.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Salesforce is the global leader in its industry partly because of the ability to see around corners from cloud computing to CRM, and to transform the way people interact.<\/p>\n<cite>T-Mobile CEO Mike Sievert<\/cite><\/blockquote>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch the full <a href=\"https:\/\/tmobile.egnyte.com\/dl\/zagKJud7AH\" target=\"_blank\" rel=\"noreferrer noopener\">Sidekicks Conversation<\/a> with Benioff and Sievert <a href=\"https:\/\/www.youtube.com\/watch?v=aCGQMOdx118\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Check out more about T Mobile\u2019s customer story <a href=\"https:\/\/www.salesforce.com\/eu\/customer-success-stories\/t-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn about the future of business with AI + Data + CRM <a href=\"https:\/\/www.salesforce.com\/news\/collections\/future-of-crm\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Salesforce Chair &amp; CEO Marc Benioff recently sat down with T-Mobile CEO Mike Sievert to talk about why today is arguably the most important time in recent history for technology \u2014 calling out [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":7437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1095],"sf_theme":[1121],"sf_topic":[1102,1104],"sf_product":[1125,1123],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[1173],"class_list":["post-7436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_topic-customer-engagement","sf_topic-customer-success","sf_product-service-cloud","sf_product-sales-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce CEO Marc Benioff, T-Mobile CEO Mike Sievert Discuss the Ascent of AI, Trust, and Stakeholder Capitalism - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce CEO Marc Benioff, T-Mobile CEO Mike Sievert Discuss the Ascent of AI, Trust, and Stakeholder Capitalism\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Salesforce Chair &amp; CEO Marc Benioff recently sat down with T-Mobile CEO Mike Sievert to talk about why today is arguably the most important time in recent history for technology \u2014 calling out [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-05T17:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/CEO_Interview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erika Symczak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erika Symczak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#\/schema\/person\/image\/616282364cfa5b6d4b65b9450ee0c2f5\"}],\"headline\":\"Salesforce CEO Marc Benioff, T-Mobile CEO Mike Sievert Discuss the Ascent of AI, Trust, and Stakeholder Capitalism\",\"datePublished\":\"2023-07-05T17:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/\"},\"wordCount\":599,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/CEO_Interview.jpg\",\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/\",\"name\":\"Salesforce CEO Marc Benioff, T-Mobile CEO Mike Sievert Discuss the Ascent of AI, Trust, and Stakeholder Capitalism - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/CEO_Interview.jpg\",\"datePublished\":\"2023-07-05T17:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#\/schema\/person\/166c24b185a9ea6a1fae7869cc3d1e5f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/CEO_Interview.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/CEO_Interview.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/tmobile-marc-benioff-interview\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/au\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salesforce CEO Marc Benioff, T-Mobile CEO Mike Sievert Discuss the Ascent of AI, Trust, and Stakeholder Capitalism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. 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