Today, Salesforce introduced its Web3 Advisory Board, a select group of technology leaders and innovators from across industries and disciplines, who provide guidance on how Salesforce can help its customers enter the world of Web3 in a trusted, responsible, and sustainable way.<\/p>\n\n\n\n
Why it\u2019s important: <\/strong>Web3 has tremendous potential<\/a> to elevate and deepen customer relationships across both the physical and digital world. <\/p>\n\n\n\n Driving the news: <\/strong>The board is composed of executives from leading brands, partners, and Web3 luminaries who partner with Salesforce to share insights and best practices, inform Trailhead courses<\/a>, and provide strategic guidance on how to enter this emerging space. The board totals 24 members \u2014 each bringing their own opinion and unique point-of-view on Web3 strategy \u2014 including CEOs and Web3 executives such as:<\/p>\n\n\n\n The Salesforce perspective:<\/strong><\/p>\n\n\n\n Web3 opens up the doors to a new era of brand and consumer relationships. Tapping into its potential requires a new way of thinking and approaching business problems, and we have assembled an amazing board to help guide us on this journey<\/p>Marc Mathieu, Salesforce SVP of Strategic Customer Transformation & Innovation and Web3 Studio co-founder<\/cite><\/blockquote>\n\n\n\n Comments on the news: <\/strong>Members of the advisory board today shared additional details about the effort. <\/p>\n\n\n\n