{"id":7725,"date":"2023-01-03T06:00:00","date_gmt":"2023-01-03T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7725"},"modified":"2023-01-03T06:00:00","modified_gmt":"2023-01-03T14:00:00","slug":"automotive-cloud-news-ces","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/automotive-cloud-news-ces\/","title":{"rendered":"How Salesforce Automotive Cloud Is Supercharging the Future of Connected Vehicles and Customer Experiences"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>Automotive Cloud brings together complete driver and vehicle profiles to help orchestrate connected experiences at every stage of the customer journey.<\/li><li>New Commerce Cloud solutions available in spring 2023 and AppExchange integrations available now help streamline the car buying process in an increasingly digital shopping environment.<\/li><li>With Automotive Cloud, automakers can deliver the next generation of immersive, personalized in-car experiences.&nbsp;<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Today, Salesforce unveiled new <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> solutions, available this spring, that will enable automakers and dealers to reimagine online sales. This week at the Consumer Electronics Show (<a href=\"https:\/\/www.ces.tech\/\" target=\"_blank\" rel=\"noreferrer noopener\">CES<\/a>), Salesforce will also demonstrate how its <a href=\"https:\/\/www.salesforce.com\/solutions\/industries\/automotive\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Cloud<\/a> is powering the next generation of car buying, driving, and servicing.<\/p>\n\n\n\n<p>Nearly <a href=\"https:\/\/www.pymnts.com\/news\/retail\/2022\/online-car-shoppers-say-buying-experience-3x-more-important-than-price\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% of all customer interactions<\/a> during the car-buying process now take place in digital channels, and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">88% of customers<\/a> say the experience a company provides is as important as its products or services. As digitally-fueled car sales increase, vehicles are also becoming more connected. By the end of the decade, it is estimated that connected cars \u2014 cars that can communicate and share data with a variety of systems both inside and outside of the vehicle \u2014 will make up about <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/unlocking-the-full-life-cycle-value-from-connected-car-data\" target=\"_blank\" rel=\"noreferrer noopener\">95% of all new vehicles<\/a> sold around the world, <a href=\"https:\/\/www.automotiveworld.com\/articles\/3-ways-sensor-data-is-transforming-the-auto-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating an estimated 100 petabytes of data per month<\/a> that can be harnessed to drive connected experiences.<\/p>\n\n\n\n<p>However, most automotive organizations aren\u2019t equipped with the people, processes, or technology they need to harness this data and deliver connected experiences throughout the car buying and ownership journey.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cImmersive, connected, and frictionless experiences will be a key differentiator for auto companies in an increasingly <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-automotive-research-ev-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitive market<\/a> where electric vehicles are standardizing performance,\u201d said Achyut Jajoo, SVP and GM of Manufacturing and Automotive, Salesforce.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>With Automotive Cloud, companies can deliver differentiated and personalized experiences at every touchpoint and power the future of connected, software-defined vehicles.<\/p><\/blockquote>\n\n\n\n<p>\u201cWe are entering a new frontier with limitless possibilities that will completely change how our customers engage with their vehicles,&#8221; said Knut Kr\u00f6sche, Head of Digital Business &amp; Mobility Services at CARIAD. &#8220;We\u2019re thrilled to be working with companies like Salesforce to offer a powerful ecosystem that will unite the connected car with the connected customer to deliver new experiences.\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"61847-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/image1-7.png?w=1024\" alt=\"Automotive Cloud\u2019s Vehicle Console gives easy access to comprehensive vehicle information \u2013 such as odometer readings, vehicle market value, and service and repair information.\" class=\"wp-image-61847\"\/><\/a><figcaption>Automotive Cloud\u2019s Vehicle Console gives easy access to comprehensive vehicle information \u2013 such as odometer readings, vehicle market value, and service and repair information.<\/figcaption><\/figure>\n<div id=\"61847-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/image1-7.png?w=1024\" alt=\"Automotive Cloud\u2019s Vehicle Console gives easy access to comprehensive vehicle information \u2013 such as odometer readings, vehicle market value, and service and repair information.\" class=\"wp-image-61847\"\/><figcaption>Automotive Cloud\u2019s Vehicle Console gives easy access to comprehensive vehicle information \u2013 such as odometer readings, vehicle market value, and service and repair information.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-deliver-the-future-of-connected-vehicles-with-salesforce\">Deliver the future of connected vehicles with Salesforce<\/h2>\n\n\n\n<p>With Automotive Cloud, automakers can deliver immersive, in-car experiences powered by real-time personalization. By bringing together car and driver data to orchestrate experiences across marketing, sales, commerce, and service, at scale, automakers can build truly connected experiences with Salesforce. And, with <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Genie Customer Data Cloud<\/a>, automotive companies can unify their customer and vehicle data across all channels and interactions, such as customer inquiries, service requests, and vehicle data into a single, real-time profile for every customer.<\/p>\n\n\n\n<p>For example, automakers can bring these next generation in-car experiences to life with Automotive Cloud to do things like help drive adoption of their software subscription services by creating a personalized, automated flow that can offer a customer a trial of their new park assist feature before the customer attempts to park their car \u2013 enabling automakers to target the right customer, at the right time.<br><\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"61848-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/image3-5.png?w=1024\" alt=\"Commerce Cloud provides B2C shoppers and B2B purchasing with immersive, personalized buying experiences based on current location, product feature sets, inventory availability, and more.\" class=\"wp-image-61848\"\/><\/a><figcaption>Commerce Cloud provides B2C shoppers and B2B purchasing with immersive, personalized buying experiences based on current location, product feature sets, inventory availability, and more.<\/figcaption><\/figure>\n<div id=\"61848-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/image3-5.png?w=1024\" alt=\"Commerce Cloud provides B2C shoppers and B2B purchasing with immersive, personalized buying experiences based on current location, product feature sets, inventory availability, and more.\" class=\"wp-image-61848\"\/><figcaption>Commerce Cloud provides B2C shoppers and B2B purchasing with immersive, personalized buying experiences based on current location, product feature sets, inventory availability, and more.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Redefine the car buying experience with Automotive Cloud and Commerce Cloud<\/h2>\n\n\n\n<p>According to Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-automotive-research-ev-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trends in Automotive Report<\/a>, just 26% of Original Equipment Manufacturers (OEMs) and 23% of retailers believe their companies have adapted well to selling online. And, less than one in five auto companies believe their digital storefronts are engaging, mobile-friendly, and provide accurate inventory data.<\/p>\n\n\n\n<p>With Automotive Cloud and Commerce Cloud \u2014 now built on the Salesforce platform \u2014 auto companies can reimagine the digital car buying experience by:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Digitizing car buying to build engaging and immersive AI-powered experiences<\/strong> for shoppers and dealers, delivered as a tailored, on-brand experience. Commerce Cloud will leverage new merchandising tools to grow site traffic, help customers find dealership locations, configure product sets, enhance parts-search, and extend commerce globally across 80+ languages and currencies.&nbsp;<\/li><li><strong>Improving fulfillment and order servicing <\/strong>with accurate inventory routing, delivering omni-channel experiences that are connected across commerce, marketing, and service. With Order Management,<strong> <\/strong>customer service agents will also be able to order parts and accessories on behalf of the customer to streamline fulfillment.<\/li><li><strong>Extending commerce capabilities and supercharging immersive experiences<\/strong> with innovations from <a href=\"https:\/\/www.salesforce.com\/partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce partners<\/a>. Through integrations with independent software vendors (ISV) partners like <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/partner-marketplace\/partners\/threekit\/\" target=\"_blank\" rel=\"noreferrer noopener\">ThreeKit Visual Commerce<\/a> on <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a>, auto companies can now enable customers to visually customize their vehicle&#8217;s model, color, trim, wheels, parts, and more with interactive 3D, virtual photography, and augmented reality (AR).<\/li><\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tWhy Tech and Data Are Key for Auto Industry Struggling with Uncertain Future\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-automotive-research-ev-future\/\" target=\"_blank\">\n\t\t\t\t<span>GET THE RESEARCH<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-extend-the-power-of-automotive-cloud-with-the-salesforce-ecosystem\">Extend the power of Automotive Cloud with the Salesforce ecosystem<\/h2>\n\n\n\n<p>Salesforce is also working with major industry players like Amazon Web Services (AWS) to drive more value from connected car data and power exciting new in-car experiences. For example, as shown in a demonstration with AWS at CES (<a href=\"https:\/\/ces23.mapyourshow.com\/8_0\/floorplan\/?hallID=NN&amp;selectedBooth=booth~4001\" target=\"_blank\" rel=\"noreferrer noopener\">in LVCC West, booth #4001<\/a>), consumers can expect maintenance alerts through their car\u2019s infotainment system warning that their tires are wearing down, find and schedule a service appointment at their preferred local dealership, and even order and pay for new tires, all from their car\u2019s infotainment system.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>To achieve a software-defined future for the automotive industry, automakers depend on the ability to harness the growing amount of data these enhanced, connected vehicles will create. Working with companies like Salesforce enables us to help automakers unlock value from their data and the intelligence they need to curate the next generation of personalized experiences in the vehicle or on the road.<\/p><cite>Wendy Bauer, general manager, Automotive at AWS<\/cite><\/blockquote>\n\n\n\n<p>\u201cThe future of the automotive industry will be defined by software, whether you are buying, driving, or servicing a vehicle,\u201d said Jajoo. \u201cWith Salesforce and the depth of the Salesforce ecosystem, automotive companies can bring together a complete view of the driver and the vehicle to power connected, immersive consumer experiences at every stage of their journey.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More Information<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>To learn more about Automotive Cloud, go <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-announces-automotive-cloud-driver360\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>To learn more about Commerce Cloud, go <a href=\"https:\/\/www.salesforce.com\/blog\/online-car-buying\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>Read what\u2019s shaping the future of the industry in Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-automotive-research-ev-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trends in Automotive Report<\/a>.<\/li><li>Learn what Salesforce partners specializing in automotive services <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-automotive-cloud-implementation-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">think about<\/a> Automotive Cloud.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Product Disclosure<\/h3>\n\n\n\n<p>Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \u201cCRM.\u201d For more information please visit <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.salesforce.com<\/a>, or call 1-800-NO-SOFTWARE.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automotive Cloud brings together complete driver and vehicle profiles to help orchestrate connected experiences at every stage of the customer journey. New Commerce Cloud solutions available in spring 2023 and AppExchange integrations available now help streamline the car buying process in an increasingly digital shopping environment. With Automotive Cloud, automakers can deliver the next generation [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1130],"sf_theme":[1115],"sf_topic":[1176,1127,1120,1093],"sf_product":[1128],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1110],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-automotive","sf_topic-commerce","sf_topic-customer-360","sf_topic-digital-transformation","sf_product-commerce-cloud","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Salesforce Automotive Cloud Is Supercharging the Future of Connected Vehicles and Customer Experiences - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/automotive-cloud-news-ces\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Salesforce Automotive Cloud Is Supercharging the Future of Connected Vehicles and Customer Experiences\" \/>\n<meta property=\"og:description\" content=\"Automotive Cloud brings together complete driver and vehicle profiles to help orchestrate connected experiences at every stage of the customer journey. 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