{"id":7740,"date":"2022-11-17T05:00:00","date_gmt":"2022-11-17T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7740"},"modified":"2022-11-17T05:00:00","modified_gmt":"2022-11-17T13:00:00","slug":"marketing-cloud-success-now-bundle","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/marketing-cloud-success-now-bundle\/","title":{"rendered":"Salesforce Launches New Marketing Effectiveness Bundle to Help Companies Reduce Costs and Deliver Success Now"},"content":{"rendered":"\n

New research shows with Marketing Cloud, companies report an estimated 27% average decrease in costs to acquire new customers<\/em><\/em><\/p>\n\n\n\n

Companies like First Horizon and Shoe Carnival are using Salesforce to make every customer moment more personal, valuable, and memorable<\/em><\/p>\n\n\n\n

Today, Salesforce introduced a new Marketing Effectiveness Bundle<\/a> to help companies exceed customer expectations, lower costs, and drive efficient growth by consolidating marketing tech tools onto a single platform. With Salesforce, customers report an estimated 31% average increase in customer engagement and an estimated 27% average decrease in costs to acquire new customers.*<\/p>\n\n\n\n

With economic uncertainty creating tighter budgets and headcount shortages, marketers are under pressure<\/a> to increase efficiency, boost sales, and lower costs while continuing to meet customers\u2019 increasing digital-first expectations<\/a>. To succeed now<\/a>, marketing teams need to lean into automation, AI, and real-time data, and personalize every customer moment. <\/p>\n\n\n\n

With the Marketing Effectiveness Bundle, companies can improve the effectiveness of their campaign performance, and increase customer value and ROI through personalization, all while staying within budget. The bundle includes:<\/p>\n\n\n\n