{"id":8001,"date":"2022-05-19T08:58:00","date_gmt":"2022-05-19T15:58:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8001"},"modified":"2022-05-19T08:58:00","modified_gmt":"2022-05-19T15:58:00","slug":"salesforce-product-accessibility-and-design-approach","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/salesforce-product-accessibility-and-design-approach\/","title":{"rendered":"How Can Tech Be More Inclusive? Salesforce\u2019s New VP of Accessibility & Inclusive Design Offers Answers"},"content":{"rendered":"\n

Today, Salesforce joins community organizers, industry partners, and advocates around the world in observing Global Accessibility Awareness Day (GAAD). <\/p>\n\n\n\n

Derek Featherstone, Salesforce\u2019s new Vice President of Accessibility and Inclusive Design, shares his view on the history and state of accessibility in tech, how to take action on this important day, and how he\u2019ll help deliver on Salesforce’s mission of building better technology for all.<\/p>\n\n\n\n

Q: You\u2019ve been involved in product accessibility and inclusion for a long time. How did you get your start in this space? <\/strong><\/h3>\n\n\n\n

Working as a developer in the early 2000s, I learned that simply meeting accessibility  guidelines like WCAG (the Web Content Accessibility Guidelines<\/a>) didn\u2019t always translate to a great user experience. We\u2019d create products that were compliant and met WCAG requirements, but when conducting usability studies with people with disabilities, we\u2019d find that the solutions we created weren\u2019t always easy to use.<\/p>\n\n\n\n

Practicing inclusive design by engaging people with disabilities as co-designers helps us create innovative products that are accessible and easy to use for everyone.<\/p>Derek Featherstone<\/cite><\/blockquote>\n\n\n\n

Those early experiences made clear that accessibility compliance is a minimum technical standard. These standards serve as a great place to begin, but not a place to end.<\/p>\n\n\n\n

Since then, I\u2019ve worked to find ways for businesses to be more holistic about accessibility \u2014 primarily by working with people with disabilities during the design and development process. <\/p>\n\n\n\n

Practicing inclusive design by engaging people with disabilities as co-designers helps us create innovative products that are accessible and easy to use for everyone.<\/p>\n\n\n\n

Q: Tech moves pretty fast. What\u2019s changed since you first got involved in this work? <\/h3>\n\n\n\n

People that use technology now have much higher expectations than they did 20 years ago for quality, performance, speed, and trust. Consumers are no longer willing to accept something that works but doesn\u2019t truly take their needs into account. <\/p>\n\n\n\n

People also expect to be included, heard, and respected as part of the creation process \u2013 and they want products that are accessible and easy to use.<\/p>\n\n\n\n

I\u2019m glad to see the tech industry shift away from just checking boxes on a list of guidelines to instead focus on how usable a product is in real life, by real people. <\/p>\n\n\n\n

We are also looking at accessibility and inclusion as a source of innovation<\/a>. By widening our perspective on who uses our products, we can discover opportunities we miss when we only think about abled users. Slack\u2019s accessibility features<\/a> are a great example of a widened perspective. <\/p>\n\n\n\n

Q: Is there anything that hasn\u2019t changed over the years? <\/h3>\n\n\n\n

One fundamental truth remains the same. Technology and products that are confusing or difficult to use by disabled people are almost always confusing and difficult to use for people without disabilities too.<\/p>\n\n\n\n

Q: Looking more broadly, where do you feel like the tech industry is succeeding on accessibility, and where can it still improve?<\/h3>\n\n\n\n

Leaders in the industry are getting better at talking about accessibility and connecting it to Diversity, Equity, and Inclusion. But that hasn\u2019t had a massive impact on creating widespread accessibility \u2013 at least not yet. <\/p>\n\n\n\n

By including disabled designers, managers, advocates, and testers, businesses can get valuable insights based on people\u2019s lived experiences with disability.<\/p>Derek Featherstone<\/cite><\/blockquote>\n\n\n\n

It\u2019s great that there’s more attention and focus on creating accessible products and considering a wider range of users, but we can always improve by inviting diverse co-designers into the product design and development process. <\/p>\n\n\n\n

By including disabled designers, managers, advocates, and testers, businesses can get valuable insights based on people\u2019s lived experiences with disability. And these insights ultimately help businesses go beyond the bare minimum and move towards innovation. <\/p>\n\n\n\n

The earlier you can address accessibility and inclusion, the less time you spend going back and spending money to solve problems that could have been avoided by being more inclusive up front.<\/p>\n\n\n\n

Q: What\u2019s your vision for driving more accessible products and greater inclusion in the design process at Salesforce?<\/h3>\n\n\n\n

Ultimately, our vision is to be as proactive as possible when it comes to accessibility and inclusion.<\/p>\n\n\n\n

At Salesforce, we\u2019re looking for ways to \u201cshift left.\u201d That doesn\u2019t ONLY mean testing earlier and resolving accessibility issues quicker \u2013 it means distributing accountability and responsibility for accessibility throughout the organization. Everyone has a role to play, so giving as many teams as possible the tools and resources to make accessibility a core part of what they do \u2014 as opposed to a box to check \u2014 is how we take our principles and make them work at scale. <\/p>\n\n\n\n

We want to make sure that decisions about accessibility are happening intentionally and with disabled people at the table, so we can impact the day-to-day decision making that goes into building our products. <\/p>\n\n\n\n

Q: Today is Global Accessibility Awareness Day. What actions can companies take today \u2014 and in the future \u2014 to build the best experience for users with disabilities? <\/h3>\n\n\n\n

Take action. Engage and include disabled people as soon as possible in the design process. That might mean something as simple as talking with a few people with disabilities before you start designing and developing a new product. Or it might mean something at a larger scale \u2013 getting feedback from people with disabilities on your early prototypes, or leveraging other design research like a usability study.<\/p>\n\n\n\n

Regardless of what scale you\u2019re operating at, my advice is to make simple commitments and stick to them. If you bring one more voice to the table tomorrow, you\u2019ll make more progress than you did today.<\/p>\n\n\n\n

The steps involved might look different at each company, but any business can include the perspectives of disabled designers, managers, specialists, and customers. And the more partnership we can unlock, the more progress we can make on building inclusive products and experiences \u2014 together.<\/p>\n\n\n\n

For more about Derek\u2019s team and the work they do at Salesforce, check out the product accessibility and inclusive design <\/em>webpage<\/em><\/a>, or read up on <\/em>ethics at Salesforce<\/em><\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Today, Salesforce joins community organizers, industry partners, and advocates around the world in observing Global Accessibility Awareness Day (GAAD).  Derek Featherstone, Salesforce\u2019s new Vice President of Accessibility and Inclusive Design, shares his view on the history and state of accessibility in tech, how to take action on this important day, and how he\u2019ll help deliver […]<\/p>\n","protected":false},"author":4,"featured_media":8002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[1156],"sf_topic":[1188,1196],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1110],"sf_collection":[],"sf_visibility":[],"coauthors":[1324],"class_list":["post-8001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-business-as-a-platform-for-change","sf_topic-equality","sf_topic-technology-ethics","sf_location-amer"],"yoast_head":"\nHow Can Tech Be More Inclusive? 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