{"id":8469,"date":"2024-01-04T08:00:00","date_gmt":"2024-01-04T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8469"},"modified":"2024-01-04T16:59:52","modified_gmt":"2024-01-04T16:59:52","slug":"ai-safety-culture","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-safety-culture\/","title":{"rendered":"Salesforce Ethical AI Architect on Safety Culture in the Era of Artificial Intelligence"},"content":{"rendered":"\n

Each innovation cycle comes with excitement \u2014 but also fear. We\u2019re seeing it unfold right now with the rapid adoption of AI. Today, only 21% of Americans trust businesses to use AI responsibly<\/a>, which means the vast majority have serious reservations regarding the technology.<\/p>\n\n\n\n

While trust in new technologies can be hard-won, the auto industry offers a valuable lesson for any company\u2019s AI roadmap: safety sells. For example, although there was initial resistance to seat belts because they were viewed as uncomfortable and restrictive, federal laws mandating the inclusion of seat belts and state laws requiring their use changed public expectations<\/a>. Today, people can\u2019t imagine buying a car without seat belts and airbags.<\/p>\n\n\n\n

We see this same lesson playing out with AI-enabled auto safety features versus self-driving cars. According to a recent survey<\/a>, only 47% of consumers would consider riding in and purchasing a car with self-driving technology. However, more than 80% value AI-powered safety features like radar cameras, real-time sensors, and warning systems.<\/p>\n\n\n\n

For over 100 years, the automotive industry has tapped into \u201csafety culture\u201d as new technology comes to the forefront. So how can we in the tech industry learn from and apply this culture to build trust in the era of AI?<\/p>\n\n\n\n