{"id":8742,"date":"2024-02-14T02:00:00","date_gmt":"2024-02-14T02:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8742"},"modified":"2024-02-14T14:12:40","modified_gmt":"2024-02-14T14:12:40","slug":"valentines-retail-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/valentines-retail-data\/","title":{"rendered":"From Roses to Romance: How Australians are Spending and Celebrating This Valentine\u2019s Day"},"content":{"rendered":"\n<p>Consumers are saving more and spending less, according to our latest <a href=\"https:\/\/www.salesforce.com\/resources\/retail\/retail-holidays\/\" target=\"_blank\" rel=\"noreferrer noopener\">retail data<\/a>. But Aussies aren\u2019t letting the rising cost of living steal the romance this Valentine\u2019s Day. While spending is considerably lower compared to last year, Australians are looking for more unique ways to make the holiday special for their loved ones.<\/p>\n\n\n\n<p>The financial pressure Australians are facing has given rise to more personalised displays of affection over the more traditional gifts. As a result, savvy retailers must adapt to the evolving needs of consumers, offering more conscious gifting suggestions such as experiences and discount codes.<\/p>\n\n\n\n<p><strong>Insights on Valentine\u2019s Day spending in 2024:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"8771-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"368\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=449\" alt=\"\" class=\"wp-image-8771\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png 449w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=300&amp;h=246 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=264&amp;h=216 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=445&amp;h=365 445w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=150&amp;h=123 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=235&amp;h=193 235w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/a><\/figure>\n<div id=\"8771-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"368\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=449\" alt=\"\" class=\"wp-image-8771\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png 449w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=300&amp;h=246 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=264&amp;h=216 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=445&amp;h=365 445w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=150&amp;h=123 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/02\/Screenshot-2024-02-14-at-9.09.23\u202fam.png?w=235&amp;h=193 235w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li><strong>Inflation remains top-of-mind:<\/strong> The rising cost of food (41%) and restaurant menu pricing (40%) are the top factors impacting Valentine\u2019s Day plans, closely followed by gift pricing (39%).<\/li>\n\n\n\n<li><strong>Experiences lead the charge:<\/strong> Despite the rising costs of eating out, 64% of Aussies plan to celebrate with a romantic restaurant dinner, compared to 49% in the US and 57% in the UK. Further, 23% of Aussies reported planning to celebrate with a quiet evening at home, followed by 21% planning alternative celebrations such as a holiday or travel experience and indulging in self-care services. These findings indicate a desire for meaningful experiences over traditional gifts. When it comes to gifting, too, an evening out (46%) is the top choice for Aussies.<\/li>\n\n\n\n<li><strong>Consumers opt for traditional gifts:<\/strong> Following an evening out, flowers (41%), jewellery (35%) and clothing (26%) are among the top gifting choices for consumers. Australians don\u2019t have much of a sweet tooth this Valentine\u2019s Day, with sweets and candy accounting for just 23% of Aussies\u2019 gifting plans.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><strong>What do these insights mean for you?<\/strong><br>Economic uncertainty has undoubtedly caused a dip in spending compared to previous years. Customers are shifting toward more meaningful experiences and seeking value in their purchases. While spending is far more tempered, there is opportunity for retailers to adapt their focus toward creating more memorable experiences.<\/p>\n\n\n\n<p>Customer retention comes down to knowing your customers. Understanding their needs, preferences, profiles, and histories is the first step in building loyalty. Begin with what you have \u2013 your customer data \u2013 to meet your customers at the right moment. That\u2019s how you create customer experiences that keep shoppers engaged at peak holiday moments, like Valentine\u2019s Day, and throughout the retail year.<\/p>\n\n\n\n<p>To explore all of Salesforce\u2019s holiday insights, check out our <a href=\"https:\/\/www.salesforce.com\/resources\/retail\/retail-holidays\/\" target=\"_blank\" rel=\"noreferrer noopener\">calendar of major retail holidays<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers are saving more and spending less, according to our latest retail data. But Aussies aren\u2019t letting the rising cost of living steal the romance this Valentine\u2019s Day. While spending is considerably lower compared to last year, Australians are looking for more unique ways to make the holiday special for their loved ones. The financial [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":8771,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1146],"sf_theme":[],"sf_topic":[],"sf_product":[],"sf_industry":[1165],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1515],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-8742","post","type-post","status-publish","format-standard","hentry","sf_content_type-snapshot-research","sf_industry-retail","sf_location-anz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Roses to Romance: How Australians are Spending and Celebrating This Valentine\u2019s Day - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/valentines-retail-data\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Roses to Romance: How Australians are Spending and Celebrating This Valentine\u2019s Day\" \/>\n<meta property=\"og:description\" content=\"Consumers are saving more and spending less, according to our latest retail data. 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