{"id":8791,"date":"2024-02-14T16:12:55","date_gmt":"2024-02-14T16:12:55","guid":{"rendered":""},"modified":"2024-02-14T16:12:56","modified_gmt":"2024-02-14T16:12:56","slug":"salesforce-brings-the-ai-frontier-to-sydney","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/salesforce-brings-the-ai-frontier-to-sydney\/","title":{"rendered":"Salesforce brings the AI frontier to Sydney"},"content":{"rendered":"\n

For three days, we brought the Wild West to Sydney. Here\u2019s an inside look at the AI-inspired saloon.<\/em><\/p>\n\n\n\n

Salesforce’s WAILD West Saloon took place in Sydney’s Barangaroo from 6 to 8 February 2024.<\/em><\/p>\n\n\n\n

At Dreamforce 2023 in San Francisco, we asked, \u201cIf artificial intelligence is the wild west, then who\u2019s the sheriff in town?\u201d<\/p>\n\n\n\n

As we head further into this AI revolution, it\u2019s clear individuals and companies must start asking the right questions of AI. Trust has become paramount to getting businesses and leaders more comfortable experimenting and immersing AI into their operations.<\/p>\n\n\n\n

To bring the conversation into focus in Australia, we created the Salesforce WAILD West Saloon. Situated in Waterman\u2019s Cove in Sydney across three days in February, the hard-to-miss pop-up encouraged Australians to fully immerse themselves in the world of AI. Featuring a range of AI-powered experiences, from bartenders serving bespoke mocktails to saloon music \u2013 all inspired by our global brand campaign with Matthew McConaughey.<\/p>\n\n\n\n

Navigating a new unknown<\/strong><\/h2>\n\n\n\n

As we journeyed through the AI-inspired experiences, there was the notable feeling of something being amiss. It\u2019s no secret that AI can feel a little like a lawless land. Security, trust, safety and ethics are all major considerations for those venturing into AI.<\/p>\n\n\n\n

Companies are looking to transform their businesses for the AI world \u2014 but they have concerns around privacy, accuracy and safety. It\u2019s becoming clear that the AI revolution is also a trust revolution. Our research shows that sixty-three per cent of people would use generative AI more if it were more secure or safe, and while AI is the #1 priority for CEOs, fifty-two per cent of consumers don\u2019t believe AI is safe.<\/p>\n\n\n

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